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Despite spending billions, only 3.3% of users pay for Microsoft Copilot
Microsoft reports 15 million paid seats despite 450 million free users Microsoft CEO Satya Nadella recently declared its Copilot platform is "becoming a true daily habit," noting growth across AI chats, search, browsing, shopping, and operating system integrations. On paper, Microsoft reports 15 million paid Microsoft 365 Copilot seats, showing 160 percent growth year over year. However The Register reports only 3.3% of Microsoft 365 and Office 365 users who access Copilot Chat actually pay for it. Analyst Mary Jo Foley points out that roughly 450 million commercial Microsoft 365 users have access to Copilot for free, meaning the paid base is comparatively tiny. Nadella emphasized daily habits, claiming "daily active users are up tenfold year over year," with conversations per user doubling. However, the scale of non-paying users undermines the perception of widespread adoption, despite the CEO's statements. Microsoft's investment in AI tools reached $37.5 billion in FY26 Q2, spanning Microsoft 365 Copilot, GitHub Copilot, and other productivity tools. CFO Amy Hood said judging AI spend solely by Azure revenue is misleading, explaining, "I think many investors are doing a very direct correlation between the capex spend and seeing an Azure revenue number." Hood added that a large share of AI capacity is first allocated to Microsoft products before external Azure clients. Nadella reinforced this, telling investors to focus on the long game rather than short-term uptake. These remarks acknowledge the current disconnect between massive AI spending and minimal paid Copilot adoption. Microsoft 365 Copilot launched in late 2023 as a $30-per-user monthly add-on. It integrates AI tools across Word, Excel, PowerPoint, Outlook, and Teams. Copilot acts on behalf of users, searching documents, analyzing meetings, and automating routine workflows. Microsoft claims it boosts productivity, and Lloyds Banking Group estimates it saves staff 46 minutes per day. Despite these claims, paid adoption remains low relative to Microsoft's global user base. Even within Microsoft, there are reports that Copilot's rollout is under review and the company may remove or streamline AI features in Windows 11. Not just Windows 11, the company is reportedly also willing to cut AI features in other apps where usage does not justify the investment. Foley notes the massive free user base further emphasizes how few users pay. Nadella insists Copilot is growing rapidly, yet the figures show the paid footprint is extremely limited. The gap between claimed "true daily habit" usage and actual revenue suggests the long-term payoff for Microsoft's AI investment remains uncertain.
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Microsoft Finally Revealed How Many Paying Copilot Customers It Has. The Answer Was Shocking for More Reasons Than One. | The Motley Fool
For years, investors have tried to figure out how many users are actually paying for a product that is at the center of Microsoft's artificial intelligence strategy. For the first time ever, Microsoft (MSFT +3.24%) revealed key metrics for its Copilot artificial intelligence (AI) chatbot and assistant, a critical piece of the large conglomerate's AI strategy and somewhat viewed as a competitor to other chatbots like OpenAI's ChatGPT. Investors have long tried to understand how well Copilot is resonating among customers and whether it can truly be one of the main AI chatbots. Metrics revealed about Copilot were shocking in more ways than one. As described on Microsoft's website, "Copilot is a conversational, AI-powered assistant that helps boost productivity and streamline workflows by offering contextual assistance, automating routine tasks, and analyzing data." Examples of tasks that Copilot can execute include drafting presentations and reports by generating content and suggesting edits and revisions, analyzing data and creating charts, and summarizing email chains and drafting emails. Different Microsoft Copilot plans include different Copilot assistants and capabilities. The free Copilot version gives users access to Microsoft's AI chatbot and the capability to generate AI-powered images. Microsoft 365 Personal provides users with higher usage limits on AI features across Microsoft 365's suite of office products and on the Copilot app, advanced security and up to 1 terabyte of cloud storage for files and photos. Microsoft 365 Premium plan offers higher limits and more app usage than Microsoft 365 Personal. Copilot Studio enables users to build, test, and publish agents, while granting access to generative AI plugins to enhance these agents. On Microsoft's most recent earnings call, management said Microsoft 365 Copilot has 15 million paid Copilot seats, up 160% year over year. Businesses can pay $30 per user per month for Microsoft 365 Copilot. Furthermore, Copilot seems to be resonating deeply with some businesses, as several of Microsoft's customers now have over 35,000 seats using Copilot, including Fiserv, ING, University of Kentucky, University of Manchester, and the U.S. Department of the Interior. Management also said Copilot has seen the average number of conversations per user double year over year and daily active users increase by tenfold. Copilot also has a checkout feature in which Microsoft has partnered with payment and e-commerce sites like Paypal, Shopify, and Stripe, so users can make purchases directly from Copilot. Finally, Microsoft's GitHub Copilot, which is for developers, had 4.7 million paid subscribers, up 75% year over year. While growth may be strong, Copilot adoption is still low among Microsoft's total user base. The 15 million paid Microsoft 365 Copilot users only represent about 3.3% of the company's total 450 million 365 subscribers. The 4.7 million GitHub Copilot paid subscribers only represent about 3.1% of GitHub's total 150 million registered developers. Now, it's of course possible that adoption will simply take more time. However, Microsoft has already invested hundreds of billions in AI-related infrastructure and services, and it doesn't seem close to being a real competitor to some of the bigger chatbots, like OpenAI's ChatGPT, yet. "M365 revs growth is not accelerating due to Copilot, many checks on Copilot don't suggest a strong usage ramp (we plan to refresh our own checks in case we've missed a usage ramp) and the model market appears crowded and capital-intensive," UBS analyst Karl Keirstead wrote in a research note following Microsoft's latest earnings report. "We think Microsoft needs to 'prove' that these are good investments." The market clearly wants more. If you think about the average person, how many of them know about ChatGPT, and how many of them know about Copilot? There is clearly much work to be done to improve Copilot adoption. I still think Microsoft is likely to be one of the main beneficiaries of AI adoption, particularly in its Azure and cloud services business, but Copilot leaves much to be desired right now.
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Microsoft disclosed that Microsoft 365 Copilot has 15 million paid seats, representing 160% year-over-year growth. However, this accounts for just 3.3% of the company's 450 million commercial Microsoft 365 users who have free access. The figures highlight a stark gap between Microsoft's $37.5 billion AI investment and actual paid adoption, raising questions about the return on investment for AI.
Microsoft has finally disclosed specific metrics about Microsoft Copilot, revealing that the AI chatbot has reached 15 million Microsoft 365 Copilot seats with 160% growth year over year
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. Yet the figure tells a more complex story about Copilot adoption than CEO Satya Nadella's optimistic claims suggest. With roughly 450 million commercial Microsoft 365 users having access to Copilot for free, paying Copilot customers represent only 3.3% of the total user base1
. This low paid adoption rate stands in sharp contrast to the company's massive AI investment of $37.5 billion in FY26 Q2 alone1
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Source: Motley Fool
Microsoft 365 Copilot launched in late 2023 as a $30-per-user monthly add-on, integrating AI tools across Word, Excel, PowerPoint, Outlook, and Teams
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. The productivity tools are designed to automate workflows, search documents, analyze meetings, and handle routine tasks. Several major organizations have embraced the platform, with Fiserv, ING, University of Kentucky, University of Manchester, and the U.S. Department of the Interior each deploying over 35,000 paid seats2
. GitHub Copilot subscribers reached 4.7 million, up 75% year over year, though this represents just 3.1% of GitHub's 150 million registered developers2
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Source: TechRadar
Satya Nadella emphasized that daily active users are up tenfold year over year, with conversations per user doubling
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. He declared Copilot is "becoming a true daily habit" across AI chats, search, browsing, shopping, and operating system integrations. Microsoft claims productivity gains are real, with Lloyds Banking Group estimating the AI chatbot saves staff 46 minutes per day1
. However, the scale of non-paying users undermines the perception of widespread paid adoption. CFO Amy Hood cautioned investors against judging AI spend solely by Azure revenue, explaining that a large share of AI capacity is allocated to Microsoft products before external Azure clients1
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The gap between Microsoft's capex spend and actual revenue from Copilot has triggered investor skepticism. UBS analyst Karl Keirstead wrote that "M365 revs growth is not accelerating due to Copilot" and noted that "the model market appears crowded and capital-intensive," adding that "Microsoft needs to 'prove' that these are good investments"
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. The return on investment for AI remains uncertain as Microsoft has invested hundreds of billions in AI-related infrastructure and services. Even within Microsoft, reports suggest the company is reviewing Copilot's rollout and may remove or streamline AI features in Windows 11 and other apps where usage does not justify the investment1
.While Microsoft positions Copilot as a competitor to OpenAI's ChatGPT, the user base disparity raises questions about market positioning
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. The average person is far more likely to know about ChatGPT than Microsoft Copilot, highlighting significant work needed to improve Copilot market penetration. Microsoft has expanded Copilot's capabilities with a checkout feature, partnering with PayPal, Shopify, and Stripe so subscribers can make purchases directly from the platform2
. Different plans include Microsoft 365 Personal and Premium, which offer higher usage limits on AI features across Office 365 products, while Copilot Studio enables users to build and test agents2
. Nadella insists stakeholders should focus on the long game rather than short-term uptake, but analysts and investors want more tangible proof that Microsoft's massive AI investment will deliver meaningful revenue growth in the near term.Summarized by
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