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X says it will suspend creators from revenue-sharing program for unlabeled AI posts of 'armed conflict' | TechCrunch
X says it's going to take action against creators who post AI videos of armed conflict without disclosure that the content is AI-generated. On Tuesday, X's head of product, Nikita Bier, announced that people who use AI technology to mislead others in this way will be booted from the company's
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X to require AI labels on armed conflict videos from paid creators, citing 'times of war'
X creators from its revenue sharing program if they post AI-generated videos depicting armed conflicts without disclosing they were made with AI. Head of product Nikita Bier announced the policy change on March 3, saying first-time violators will be cut off for 90 days and repeat offenders would be
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Elon Musk's X Finally Tries to Stop the Epidemic of AI-Generated War Footage
It's unclear if other types of non-AI video will also be penalized. The social media platform X has been flooded with fake photos and videos ever since President Donald Trump launched a new war on Iran last week. But X's head of product Nikita Bier announced a new policy Tuesday that he hopes will
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X Will Stop Paying People for Sharing Unlabeled AI-Generated War Footage
Fake war footage is a problem as old as social media. AI has just supercharged it. X said it will temporarily demonetize accounts that share AI-generated war footage without a label. The decision comes days after the US and Israel launched airstrikes in Iran and AI-slop war footage flooded social
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X to ban users from earning revenue if they post unlabelled AI-generated war videos
Social media feeds have been flooded with fake battle scenes since start of Iran conflict Elon Musk's X will ban users from making money on the platform if they repeatedly post unlabelled AI-generated war videos, after social media feeds were flooded with fake battle scenes from the Iran
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X Warns Against Creator Payouts Over Undisclosed AI War Videos - Decrypt
Researchers and governments have warned that deepfakes could spread propaganda and misinformation online. Elon Musk's social media platform X said it will suspend creators from its revenue-sharing program if they post AI-generated videos depicting armed conflict without clearly disclosing that the
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X suspends revenue sharing for undisclosed AI war videos
Washington (United States) (AFP) - Social media platform X announced Tuesday it would suspend creators from its revenue sharing program for 90 days if they post AI-generated videos of armed conflicts without disclosing they were artificially made, the company said. The policy change, announced by
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X Targets Undisclosed AI Conflict Videos With Revenue Ban
Creators posting AI-generated war footage without disclosure risk losing access to X's revenue-sharing program for three months. Social media platform X will suspend creators from its revenue-sharing program for 90 days if they post artificial intelligence-generated videos depicting armed conflict
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X creators face 90-day pay suspension for unlabeled AI war clips
X head of product Nikita Bier announced a policy change requiring AI labels on AI-generated videos of armed conflicts for creators in the platform's revenue sharing program. The policy targets the authenticity of content during active conflicts, specifically addressing the rapid advancement of AI
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Elon Musk's X has a new creator policy to curb AI misinformation on Iran war. Check details
X, formerly Twitter, is cracking down on undisclosed AI-generated war videos. Creators failing to label synthetic footage depicting armed conflicts risk a 90-day suspension from the platform's revenue-sharing program for a first offense, with repeat offenders facing permanent removal. This move
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X To Suspend Users Sharing Unlabelled Armed Conflict AI Videos
X has updated its Creator Revenue Sharing policies to penalise users who post undisclosed AI-generated videos depicting armed conflicts. In a post on the platform, X's Head of Product, Nikita Bier said creators who upload such content without clearly disclosing that it was generated using AI will
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Elon Musk's X Updates Creator Payout Policy, Targets AI Deepfakes in Wartime
Elon Musk's X (formerly Twitter) has updated its creator payout rules. The news comes as the Middle East conflict between the US, Iran, and Israel escalates. The new rules aim to curtail AI-generated war content as online traffic surges, and concerns grow over misleading content. Under the update,
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X announced it will temporarily demonetize creators who post AI-generated videos of armed conflict without proper disclosure. The policy targets unlabeled AI-generated war footage that flooded the platform following recent U.S. and Israeli airstrikes in Iran, with fake videos racking up tens of millions of views and spreading misinformation during critical moments.
X announced a significant policy shift targeting creators who post AI-generated content depicting armed conflict without proper disclosure. Nikita Bier, X's head of product, revealed on March 3 that users who share unlabeled AI-generated war footage will face a 90-day suspension from the platform's Creator Revenue Sharing Program
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. The decision comes as social media platforms, including those operated by Meta, have been flooded with fake battle scenes following the recent Iran conflict5
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Source: ET
The policy applies specifically to creators enrolled in X's monetization program who post AI-generated videos of armed conflicts. Repeat offenders will face a permanent suspension from the revenue-sharing initiative
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. Bier emphasized that "during times of war, it is critical that people have access to authentic information on the ground," noting that with today's video generation tools, "it is trivial to create content that can mislead people"1
.To enforce AI content disclosure requirements, X will rely on a combination of detection methods. The platform plans to identify violations through Community Notes, its crowd-sourced fact-checking system, as well as by detecting metadata and other signals from generative AI tools
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. This dual approach aims to catch both obvious AI-generated synthetic content and more sophisticated fakes that might slip past casual observation.The enforcement mechanism will demonetize accounts rather than remove them entirely from the platform. According to the policy, X will suspend violators from earning advertising revenue but won't prevent them from continuing to post
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. This approach reflects the platform's attempt to balance content authenticity concerns with its commitment to relatively open speech policies under Elon Musk's ownership.The policy change responds to a massive wave of disinformation that erupted after the United States and Israel launched airstrikes in Iran. One AI-generated video purporting to show Iranian missiles pursuing and shooting down a U.S. jet was viewed 70 million times, according to BBC Verify
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. Another viral video showed fake missiles slamming into the ground near the Dome of the Rock in Jerusalem, complete with a computer-generated voice saying "Oh my god, here they come"4
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Source: Gizmodo
Fake war footage isn't new to social media, but AI has supercharged the problem
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. Full Fact, a UK fact-checking organization, noted it is "increasingly seeing AI turbocharge the spread of misinformation on social media," pointing to fake images of aircraft carriers and the Burj Khalifa on fire, as well as fabricated images supposedly showing the body of Ayatollah Ali Khamenei5
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The policy's narrow focus has drawn attention to significant gaps in X's approach. It applies only to AI-generated videos of armed conflicts, not AI content in general, and only affects creators enrolled in the Creator Revenue Sharing Program
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. Non-monetized accounts can continue posting unlabeled AI-generated war footage without consequence.Critics note the policy doesn't address other forms of misleading content. Videos from video games passed off as real combat footage, old war clips misrepresented as current events, and AI-generated political misinformation will remain outside the policy's reach
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. Even supposedly respectable figures have been caught sharing fake content, with Fox News host Bret Baier and Texas Governor Greg Abbott both sharing misleading war videos before deleting their posts3
.X's Creator Revenue Sharing Program allows users to earn hundreds of dollars monthly by building followings approaching 100,000 people, creating strong incentives for shocking viral posts
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. Critics argue the program incentivizes sensationalized content, including clickbait and outrage-generating posts, while maintaining lax content controls1
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Source: Cointelegraph
The platform is separately testing a broader AI labeling toggle that would let users mark any post as containing synthetic content, though X hasn't shared a timeline for that feature
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. X already watermarks images and videos generated by its Grok chatbot, but Grok itself has proven unreliable as a fact-checker, with users reporting it confirmed fake videos as authentic3
. As AI-generated content becomes increasingly difficult to distinguish from authentic footage, the effectiveness of X's limited enforcement approach remains uncertain, particularly as the platform continues to serve as ground zero for misinformation whenever breaking news unfolds.Summarized by
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