Nextiva Launches Innovation Hub in India, Expanding AI-Powered CX Platform

CX management startup Nextiva launches hub in Bengaluru; plans to hire 150 in India

The new roles in the Bengaluru office will be in the product and tech divisions. This expansion also involves the complete integration of Simplify360, the AI-powered customer experience platform that Nextiva acquired in 2023.Customer experience (CX) management platform Nextiva announced on Friday the launch of its innovation centre in Bengaluru. This will be its second-largest facility outside the US, and the company plans to further increase its Indian workforce. Nextiva, an Arizona-based unicorn valued at $2.7 billion in its last funding round in late 2021, has more than doubled its headcount in India to 300 in the past year, and plans to hire 150 more this year, chief executive Tomas Gorny told ET. Gorny also commented on the evolving perception of India's tech talent, stating, "When you think about 20 years ago, people looked at India as an outsourcing hub. This has started changing with the advancement of the school systems and education. India went from being looked at as just an augmentation centre to a very progressive talent pool. Many AI companies from India are way more progressive than those in the US." Founded in 2006 and backed by Goldman Sachs, Nextiva offers cloud-based communication tools for businesses. These include voice over internet protocol (VoIP) phone systems, team messaging, video calls, and basic customer relationship management (CRM) features. The platform aims to help companies streamline both internal collaboration and customer communication through a unified, AI-powered system. While Nextiva's customer base is predominantly in North America and Europe, the company also services Indian businesses, including ITC, Cred, Upgrad, PhonePe, Meesho, and Axis Max Life. According to chief product and technology officer Senthil Velayutham, the new roles in the Bengaluru office will primarily be within the product and tech divisions. He emphasised the critical role of the Indian team, stating that "the core platform development of the company's customer experience technology is done in India." "The core AI is built here, and some of the core platforms are built in India. I would say India is one of the centres of gravity for us," he added. This expansion also involves the complete integration of Simplify360, the AI-powered customer experience platform that Nextiva acquired in 2023. It will now operate entirely under the Nextiva brand. Nextiva joins a growing list of AI-focused unicorns establishing hubs in India and seeking local talent. ET reported on April 9 that data management firm Reltio launched its R&D hub in Bengaluru and is scaling its local team. Fleet management startup Motive also intends to more than double its India headcount in the coming year. Abbyy Software, a unicorn specialising in AI-powered document automation, has opened an R&D centre in Bengaluru with plans to double its headcount over the next year.

Nextiva Launches Innovation Hub in India to Power Global CX Platform

Nextiva strengthens its global position in AI and CX with India investment, 150+ new hires, and full Simplify360 brand integration Nextiva, the leader in Unified Customer Experience Management (Unified-CXM), today announced the launch of a 35,000-square-foot innovation hub in Bengaluru, reinforcing India's role as a core engine of the company's global product and technology strategy. The new facility, Nextiva's largest outside the United States, marks a significant expansion of the company's global footprint. It will serve as a center of excellence, driving the development of the company's next-generation platform capabilities and product innovation. Following a year in which it more than doubled its headcount in India to 300, Nextiva is now hiring at a record pace, with plans to hire over 150 people in India, to support its next wave of global product innovation. "The next era of customer experience technology is being built in India," said Tomas Gorny, Co-founder and CEO of Nextiva. "This isn't just about expansion, it's about acceleration. Our teams in India are building foundational AI technologies that will redefine how businesses connect with their customers globally. This is where category-defining innovation is happening." India now leads several key areas of Nextiva's product roadmap. A major new AI-led CX innovation, set to launch globally later this year, has been primarily developed in India. Nextiva's India-based team is deeply embedded in its core platform development, which currently supports over 10 billion customer interactions annually across 100,000+ global businesses. This expansion also includes the full integration of Simplify360, the AI-powered, social-first customer experience platform acquired by Nextiva in 2023. Now operating fully under the Nextiva brand, Simplify360 brings deep domain expertise in AI, social, and multichannel CX to the global platform. "India is not just our fastest-growing region, it's a strategic center for our AI and product roadmap," said Senthil Velayutham, Chief Product and Technology Officer at Nextiva. "Our new office in Bengaluru is where we're building the future of customer experience -- intelligent, scalable, and designed to meet the complexity of tomorrow's business challenges." Nextiva is trusted by many of India's most recognized and innovative enterprises to power intelligent, multichannel customer engagement. Companies including Tata Play, ITC, Xiaomi, Cred, Axis Max Life, ICICI Bank, Oppo, Upgrad, ZEE5, PhonePe, Meesho, and Kotak Securities rely on Nextiva's platform to deliver real-time, AI-driven experiences across more than 35 digital channels. For example, Tata Play reduced customer resolution costs by 40% by unifying support workflows and deploying WhatsApp as a primary engagement channel, powered by Nextiva's Unified-CXM platform. Nextiva's Unified-CXM platform is built for the modern enterprise, combining voice, messaging, chat, email, and social into one real-time, AI-powered system. It eliminates fragmented customer data, activates intelligence across every channel, and delivers orchestrated, personalized experiences at scale. Backed by Goldman Sachs and with more than 50 patents across AI, automation, and customer experience, Nextiva is rapidly defining the future of customer engagement for businesses worldwide. About Nextiva Nextiva powers over a million users and billions of interactions annually through its AI-powered customer experience platform. From a single Unified-CXM hub, Nextiva transforms how businesses engage with their customers -- delivering orchestrated journeys that help acquire, retain, and grow customer relationships. The company's commitment to Amazing Service® and a customer-focused approach has been the cornerstone of its success since its founding in 2008. Nextiva is headquartered in Scottsdale, Arizona.

Nextiva Unveils Second Largest Innovation Hub In India and Aims 150 new hires

Nextiva strengthens its global position in AI and CX with India investment, 150+ new hires, and full Simplify360 brand integration Nextiva, the leader in Unified Customer Experience Management (Unified-CXM), today announced the launch of a 35,000-square-foot innovation hub in Bengaluru, reinforcing India's role as a core engine of the company's global product and technology strategy. The new facility, Nextiva's largest outside the United States, marks a significant expansion of the company's global footprint. It will serve as a center of excellence, driving the development of the company's next-generation platform capabilities and product innovation. Following a year in which it more than doubled its headcount in India to 300, Nextiva is now hiring at a record pace, with plans to to support its next wave of global product innovation. "The next era of customer experience technology is being built in India," said Tomas Gorny, Co-founder and CEO of Nextiva. "This isn't just about expansion, it's about acceleration. Our teams in India are building foundational that will redefine how businesses connect with their customers globally. This is where category-defining innovation is happening." India now leads several key areas of Nextiva's product roadmap. A major new , set to launch globally later this year, has been primarily developed in India. Nextiva's India-based team is deeply embedded in its core platform development, which currently supports over 10 billion customer interactions annually across 100,000+ global businesses. This expansion also includes the full integration of Simplify360, the AI-powered, social-first acquired by Nextiva in 2023. Now operating fully under the Nextiva brand, Simplify360 brings deep domain expertise in AI, social, and multichannel CX to the global platform. "India is not just our fastest-growing region, it's a strategic center for our AI and product roadmap," said Senthil Velayutham, Chief Product and Technology Officer at Nextiva. "Our new office in Bengaluru is where we're building the future of customer experience -- intelligent, scalable, and designed to meet the complexity of tomorrow's business challenges." Nextiva is trusted by many of India's most recognized and innovative enterprises to power intelligent, multichannel customer engagement. Companies including Tata Play, ITC, Xiaomi, Cred, Axis Max Life, ICICI Bank, Oppo, Upgrad, ZEE5, PhonePe, Meesho, and Kotak Securities rely on Nextiva's platform to deliver real-time, AI-driven experiences across more than 35 digital channels. For example, Tata Play reduced customer resolution costs by 40% by unifying support workflows and deploying WhatsApp as a primary engagement channel, powered by Nextiva's Unified-CXM platform. Nextiva's Unified-CXM platform is built for the modern enterprise, combining voice, messaging, chat, email, and social into one real-time, AI-powered system. It eliminates fragmented customer data, activates intelligence across every channel, and delivers orchestrated, personalized experiences at scale. Backed by Goldman Sachs and with more than 50 patents across AI, automation, and customer experience, Nextiva is rapidly defining the future of customer engagement for businesses worldwide.