Nvidia in advanced talks to acquire AI21 Labs for up to $3 billion in talent-focused deal

Reviewed byNidhi Govil

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Nvidia is negotiating to buy Israeli AI startup AI21 Labs for between $2 billion and $3 billion, more than double its last valuation. The chipmaker's primary interest appears to be AI21's 200-person team with specialized artificial intelligence development expertise. This marks Nvidia's fourth acquisition in Israel as CEO Jensen Huang expands operations with plans for a 10,000-employee campus.

Nvidia Targets AI21 Labs in Major Talent-Focused Acquisition

Nvidia is in advanced talks to acquire AI21 Labs, an Israeli AI startup, for an estimated $2 billion to $3 billion, according to reports from Israeli financial publication Calcalist

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. The deal represents more than double the $1.4 billion valuation AI21 received during its 2023 funding round, which included participation from Nvidia and Google

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. Sources indicate that Nvidia's primary motivation centers on acquiring AI21's highly skilled workforce of approximately 200 employees, most of whom hold advanced academic degrees and possess rare expertise in artificial intelligence development

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. The acquisition price translates to roughly $10-15 million per employee, underscoring the premium value placed on AI talent in today's competitive landscape

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Source: PYMNTS

Source: PYMNTS

AI21 Labs' Technology and Market Position

Founded in 2017 by Amnon Shashua, who also serves as founder and CEO of Mobileye, AI21 Labs has positioned itself among the few Israeli startups developing large language models at scale

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. The Tel Aviv-based company offers a series of open-source LLMs called Jamba, which can process long prompts up to 2.5 times faster than competing algorithms

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. This speed advantage stems from an innovative architecture combining transformer model elements with Mamba, a neural network design that replaces traditional attention mechanisms with state space models, enabling faster inference with reduced memory requirements

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AI21 generates approximately $50 million in annualized revenue through Maestro, its paid software platform for building and managing artificial intelligence agents

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. The platform helps developers harmonize documents across different file formats, remove unnecessary information, and validate AI agent outputs for accuracy. Maestro aims to boost model accuracy by 50% and represents the company's pivot toward enterprise solutions after discontinuing Wordtune, its consumer-facing AI reading and writing assistant, earlier this year

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Strategic Implications for Nvidia's Expansion in Israel

This AI acquisition would mark Nvidia's fourth major buyout in Israel and its second-largest after Mellanox

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. CEO Jensen Huang has repeatedly described Israel as the company's "second home" and recently announced plans for a massive R&D campus in Kiryat Tivon that could house up to 10,000 employees by 2031

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. The facility will span 160,000 square meters across 22 acres, inspired by Nvidia's Santa Clara headquarters, with construction expected to begin in 2027

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Source: SiliconANGLE

Source: SiliconANGLE

Industry analysts suggest Nvidia might integrate Maestro into Nvidia AI Enterprise, the AI software suite bundled with its graphics cards

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. This integration would complement existing pre-packaged LLMs and development tools, strengthening Nvidia's position as internal chip development from competitors like Google intensifies competitive pressure

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. The potential deal follows Nvidia's recent $20 billion acquisition of Groq, which similarly focused on securing high-level talent and specialized technology for machine learning applications

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Funding History and Market Context

Reports indicate AI21 quietly completed a $300 million funding round earlier this year led by Nvidia and Google, though the company never officially confirmed the raise

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. The round reportedly closed at a similar valuation to the 2023 raise, suggesting the company faced challenges maintaining momentum against major artificial intelligence players

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. Sources told Calcalist that AI21 had been considered "on the shelf" for several years, with Google previously showing acquisition interest before negotiations with Nvidia advanced to senior leadership levels

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The timing aligns with broader consolidation trends as Big Tech companies close 2024 with deals designed to embed AI deeper into products and infrastructure

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. For Nvidia, valued at over $4 trillion as the most valuable company in history, acquiring specialized AI development expertise through strategic acquisitions supports its expansion strategy while addressing talent scarcity in artificial intelligence development

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. Neither Nvidia nor AI21 Labs provided official comments on the reported negotiations

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