NVIDIA Unveils Holoscan for Media: Revolutionizing Live Broadcast Production
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Live Media Reimagined: NVIDIA Holoscan for Media Now Available for Production
Streaming and broadcast companies can use NVIDIA's advanced software-defined, AI-enabled platform to revolutionize live media and video pipelines. Companies in broadcast, sports and streaming are transitioning to software-defined infrastructure to benefit from flexible deployment and to more easily adopt the latest AI technologies. NVIDIA Holoscan for Media, now in limited availability, is an AI-enabled, software-defined platform that allows live media and video pipelines to run on the same infrastructure as AI. This enables companies with live media pipelines to use applications from an ecosystem of developers on repurposable, NVIDIA-accelerated, commercial off-the-shelf hardware to enhance production and delivery. Holoscan for Media offers a unified platform for live media applications from established and emerging vendors, covering AI captioning, live graphics, vision mixing, playout server, encode, decode, transcode, multiviewer and Networked Media Open Specifications (NMOS) controller, with more being made available in coming months. Developers can use Holoscan for Media to simplify the development process, streamline delivery to customers and integrate emerging technologies -- all while optimizing R&D spend. Holoscan for Media is an internet protocol-based platform built on industry standards, such as ST 2110, and common application programming interfaces, meeting the strictest density and compliance requirements. It's inclusive of essential services like Precision Time Protocol, aka PTP, and NMOS for interoperability and manageability, and equipped to perform in the high-pressure production environments that comprise live broadcast. Industry Adoption of NVIDIA Holoscan for Media Companies with live media pipelines are embracing software-defined infrastructure as they transition to the next phase of live media production and delivery. And the ecosystem of partners who share this vision for the future of the industry, including Beamr, Harmonic, Pebble, Qvest, RAVEL, RT Software, Speechmatics and Spicy Mango continues to grow. "The Holoscan for Media platform leverages the powerful integration of live video and AI. This integration, accelerated by NVIDIA computing, aligns naturally with Beamr's advanced video technology and products," said Sharon Carmel, CEO of Beamr. "We are confident that our Holoscan for Media application will significantly enhance media pipelines performance by optimizing 4K p60 Live video streams with high efficiency." "NVIDIA is laying the foundation for software-defined broadcast, enhancing live media with expansive compute capabilities and a developer-friendly ecosystem," said Christophe Ponsart, executive vice president and generative AI practice co-lead of Qvest, a global leader in technology and business consulting. "This level of local compute, alongside NVIDIA's powerful developer tools, empowers Qvest as a technology partner and integrator to rapidly innovate, using our deep industry expertise and customer relationships to make a meaningful impact." "NVIDIA Holoscan for Media, using the power of Red Hat OpenShift, delivers a scalable, cloud-native platform for next-generation live media applications," said Gino Grano, global vice president of Americas, telco, media and entertainment at Red Hat, the industry-leading Kubernetes-powered hybrid cloud platform. "With this enterprise-grade open-source solution, cable and broadcast companies can benefit from more seamless deployments and management of media applications, delivering enhanced flexibility and performance across environments." "Speechmatics is delighted to extend our collaboration with NVIDIA and become the first speech-to-text provider on Holoscan for Media," said David Agmen-Smith, director of product at Speechmatics, a leading provider of speech AI technology. "The combination allows lightning-quick and highly accurate captions to be broadcast with incredible ease." Get Started Take advantage of flexible deployment, resource scalability and the latest video, predictive and generative AI technologies by transitioning to true software-defined infrastructure with Holoscan for Media. Attendees of the IBC 2024 content and technology event, running Sept. 13-16 in Amsterdam, can see Holoscan for Media in action across the show floor.
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Live Media Reimagined: NVIDIA Holoscan for Media Now Available for Production
Companies in broadcast, sports and streaming are transitioning to software-defined infrastructure to benefit from flexible deployment and to more easily adopt the latest AI technologies. NVIDIA Holoscan for Media, now in limited availability, is an AI-enabled, software-defined platform that allows live media and video pipelines to run on the same infrastructure as AI. This enables companies with live media pipelines to use applications from an ecosystem of developers on repurposable, NVIDIA-accelerated, commercial off-the-shelf hardware to enhance production and delivery. Holoscan for Media offers a unified platform for live media applications from established and emerging vendors, covering AI captioning, live graphics, vision mixing, playout server, encode, decode, transcode, multiviewer and Networked Media Open Specifications (NMOS) controller, with more being made available in coming months. Developers can use Holoscan for Media to simplify the development process, streamline delivery to customers and integrate emerging technologies - all while optimizing R&D spend. Holoscan for Media is an internet protocol-based platform built on industry standards, such as ST 2110, and common application programming interfaces, meeting the strictest density and compliance requirements. It's inclusive of essential services like Precision Time Protocol, aka PTP, and NMOS for interoperability and manageability, and equipped to perform in the high-pressure production environments that comprise live broadcast. Companies with live media pipelines are embracing software-defined infrastructure as they transition to the next phase of live media production and delivery. And the ecosystem of partners who share this vision for the future of the industry, including Beamr, Harmonic, Pebble, Qvest, RAVEL, RT Software, Speechmatics and Spicy Mango continues to grow. "The Holoscan for Media platform leverages the powerful integration of live video and AI. This integration, accelerated by NVIDIA computing, aligns naturally with Beamr's advanced video technology and products," said Sharon Carmel, CEO of Beamr. "We are confident that our Holoscan for Media application will significantly enhance media pipelines performance by optimizing 4K p60 Live video streams with high efficiency." "NVIDIA is laying the foundation for software-defined broadcast, enhancing live media with expansive compute capabilities and a developer-friendly ecosystem," said Christophe Ponsart, executive vice president and generative AI practice co-lead of Qvest, a global leader in technology and business consulting. "This level of local compute, alongside NVIDIA's powerful developer tools, empowers Qvest as a technology partner and integrator to rapidly innovate, using our deep industry expertise and customer relationships to make a meaningful impact." "NVIDIA Holoscan for Media, using the power of Red Hat OpenShift, delivers a scalable, cloud-native platform for next-generation live media applications," said Gino Grano, global vice president of Americas, telco, media and entertainment at Red Hat, the industry-leading Kubernetes-powered hybrid cloud platform. "With this enterprise-grade open-source solution, cable and broadcast companies can benefit from more seamless deployments and management of media applications, delivering enhanced flexibility and performance across environments." "Speechmatics is delighted to extend our collaboration with NVIDIA and become the first speech-to-text provider on Holoscan for Media," said David Agmen-Smith, director of product at Speechmatics, a leading provider of speech AI technology. "The combination allows lightning-quick and highly accurate captions to be broadcast with incredible ease." Take advantage of flexible deployment, resource scalability and the latest video, predictive and generative AI technologies by transitioning to true software-defined infrastructure with Holoscan for Media. Attendees of the IBC 2024 content and technology event, running Sept. 13-16 in Amsterdam, can see Holoscan for Media in action across the show floor.
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NVIDIA has announced the availability of Holoscan for Media, an AI-powered platform designed to transform live broadcast production. This innovative technology promises to enhance efficiency and creativity in the media industry.
NVIDIA Introduces Holoscan for Media
NVIDIA, a leader in AI and computing, has launched Holoscan for Media, a groundbreaking platform set to revolutionize live broadcast production. This innovative technology, now available for production use, leverages AI and accelerated computing to streamline and enhance various aspects of media creation and distribution
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.AI-Powered Features for Enhanced Production
Holoscan for Media introduces a range of AI-powered capabilities that promise to transform the broadcast industry:
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Real-time Graphics Generation: The platform can create high-quality graphics on-the-fly, reducing the need for pre-rendered content
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Automated Camera Operation: AI algorithms can control camera movements, potentially reducing the need for human operators in certain scenarios
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Intelligent Content Analysis: The system can analyze video content in real-time, enabling features such as automatic highlight generation and content tagging
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Industry Adoption and Partnerships
Several major players in the broadcast industry have already embraced Holoscan for Media:
- EVS: Integrating Holoscan into their live production solutions
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. - Vizrt: Incorporating the technology into their real-time graphics and video playout systems
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. - Zero Density: Utilizing Holoscan to enhance their virtual studio and augmented reality offerings
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These partnerships demonstrate the industry's recognition of Holoscan's potential to drive innovation in broadcast technology.
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Impact on Workflow and Efficiency
Holoscan for Media is designed to significantly improve production workflows:
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Reduced Hardware Requirements: By leveraging AI and accelerated computing, the platform can potentially reduce the amount of physical hardware needed in broadcast setups
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Enhanced Creative Possibilities: The real-time capabilities of Holoscan enable more dynamic and responsive content creation, allowing for greater creativity in live productions
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Cost Efficiency: Streamlined workflows and reduced hardware needs could lead to significant cost savings for broadcasters
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Future Implications for the Media Industry
The introduction of Holoscan for Media signals a shift towards more AI-driven, efficient broadcast production:
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Democratization of High-Quality Production: Smaller broadcasters may gain access to capabilities previously reserved for larger networks
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Evolving Skill Sets: As AI takes on more tasks, the roles of broadcast professionals may evolve, potentially requiring new skills in AI management and creative direction
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Personalized Viewing Experiences: The technology's ability to analyze content in real-time could pave the way for more personalized broadcast experiences for viewers
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