Nvidia unveils Rubin platform and physical AI models, igniting Wall Street optimism for future

Reviewed byNidhi Govil

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Jensen Huang opened CES 2026 with major announcements including the Rubin platform—a six-chip AI supercomputer now in full production—and Alpamayo, an open reasoning model for autonomous vehicles. Wall Street analysts responded with bullish forecasts, citing potential for significant revenue growth as Nvidia expands beyond data centers into physical AI applications like robotaxis and robotics.

Jensen Huang CES Keynote Reveals Next-Generation AI Platform

Nvidia CEO Jensen Huang took the stage at CES 2026 in Las Vegas to unveil the company's most ambitious AI infrastructure yet, declaring that computing has been "fundamentally reshaped as a result of accelerated computing, as a result of artificial intelligence"

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. The keynote centered on the Rubin platform, Nvidia's first extreme-codesigned, six-chip AI platform now in full production, alongside Alpamayo, an open reasoning model family designed specifically for autonomous vehicle development

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Source: Digit

Source: Digit

The announcement comes as Nvidia shares have been rangebound, rising less than 2% over three months, making Wall Street particularly keen to assess future chip demand and market sentiment

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. Huang emphasized that some $10 trillion of computing infrastructure from the last decade is now being modernized to accommodate this new paradigm

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Rubin Platform Delivers Six Co-Designed Chips for AI Supercomputer Performance

The Rubin platform represents a significant architectural shift, moving beyond single-chip design to an integrated ecosystem of six distinct components working as one AI supercomputer

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. Built from the data center outward, the platform includes Rubin GPUs with 50 petaflops of NVFP4 inference, Vera CPUs engineered for data movement and agentic processing, NVLink 6 scale-up networking, Spectrum-X Ethernet Photonics scale-out networking, ConnectX-9 SuperNICs, and BlueField-4 DPUs

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Source: TechRadar

Source: TechRadar

Huang explained that extreme codesign—designing all components together—is essential because scaling AI to gigascale requires tightly integrated innovation across chips, trays, racks, networking, storage and software to eliminate bottlenecks and dramatically reduce costs

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. The platform promises to deliver AI tokens at one-tenth the cost while providing 3.5x performance improvements on peak workloads

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. Nvidia also introduced AI-native storage with its Inference Context Memory Storage Platform, which boosts long-context inference with 5x higher tokens per second, 5x better performance per TCO dollar, and 5x better power efficiency

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Physical AI and Autonomous Vehicles Take Center Stage

The biggest theme of the keynote was "physical AI," Nvidia's term for AI systems that don't just generate content but actually act in the real world

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. Huang described this as "the ChatGPT moment for physical AI"—when machines begin to understand, reason and act in the real world

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. These models are trained in virtual environments using synthetic data through platforms like Cosmos, then deployed into physical machines once they've learned how the world works

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Source: Quartz

Source: Quartz

Alpamayo emerged as the centerpiece of Nvidia's autonomous driving strategy. Huang called it "the world's first thinking, reasoning autonomous vehicle AI," trained end-to-end from camera input to actuation output

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. The company demonstrated the technology through a Mercedes-Benz CLA showcasing AI-defined driving, with footage of the vehicle navigating San Francisco streets, avoiding pedestrians and taking turns

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. Nvidia confirmed it is working with robotaxi operators to deploy its AI chips and Drive AV software stack as soon as 2027, with plans to test its own robotaxi service with a partner

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Huang has previously stated that robotics, including self-driving cars, is Nvidia's second most important growth category after AI

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. "There's no question in my mind now that this is going to be one of the largest robotics industries," Huang said, expressing his vision that "someday every single car, every single truck will be autonomous"

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Open AI Models Span Six Critical Domains

Nvidia emphasized its role as a frontier AI builder, with open AI models trained on its own supercomputers now powering breakthroughs across multiple industries

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. Noting that 80% of startups are building on open models, Huang highlighted that "every single six months, a new model is emerging, and these models are getting smarter and smarter"

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The portfolio spans six domains: Clara for healthcare, Earth-2 for climate science, Nemotron for reasoning and multimodal AI, Cosmos for robotics and simulation, GR00T for embodied intelligence, and Alpamayo for autonomous driving

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. "These models are open to the world," Huang said, underscoring Nvidia's strategy to enable every company, industry, and country to participate in the AI revolution

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. The company also demonstrated personal AI agents running locally on the DGX Spark desktop supercomputer, embodied through a Reachy Mini robot using Hugging Face models

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Wall Street Analysts Project 33% Upside Potential

Several Wall Street banks—including JPMorgan, Wells Fargo, and Piper Sandler—left the keynote with positive takeaways on Rubin's unique design and anticipated faster adoption than Nvidia's previous Blackwell and Hopper generation of chips

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. Analysts stayed bullish on Nvidia after the presentation, with their consensus price target suggesting about 33% potential upside over the next year, according to LSEG

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JPMorgan analyst Harlan Sur notably said in a Tuesday report that Nvidia's development of physical AI products "could potentially drive the next leg of revenue growth" for the company

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. Wells Fargo analyst Aaron Rakers highlighted the design of Rubin as a key differentiator, especially as rival chipmakers continue to gain market share, noting that "Mr. Huang believes it will be difficult for ASICs to keep up with NVIDIA systems building one chip at a time"

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Of the 65 analysts covering Nvidia, 23 rate it a strong buy and 36 a buy, with only five hold ratings and just one underperform rating

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. Morgan Stanley analyst Joseph Moore noted that Rubin "should be positively received given competitive noise exiting 2025 around broader TPU traction," while UBS analyst Timothy Arcuri maintained estimates but saw "an upward bias to C2026 and C2027 numbers with faster cycle times and Rubin ramp"

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Strategic Shift From Gaming to Enterprise AI Dominance

The absence of any new GeForce consumer GPU announcements at CES 2026 underscored Nvidia's strategic pivot

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. Instead, Huang spent the keynote focused on data center infrastructure, enterprise partnerships, and physical AI applications. The company cited integrations with leading enterprises including Palantir, ServiceNow, Snowflake, CodeRabbit, CrowdStrike, NetApp, and Semantec

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Nvidia has now become the first company ever to surpass a $5 trillion valuation, and the company's ambitions now span factories, autonomous vehicles, robotics, and nearly any domain that can be trained, tested, or perfected in simulation

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. Huang declared that "every 10 to 15 years, the computer industry resets—a new shift happens," noting that this time there are two simultaneous platform shifts: AI applications and the move from CPU to GPU-based software development

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. "The entire stack is being changed," he added, emphasizing that "every single layer of that five-layer cake of AI is being reinvented"

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