Nvidia unveils powerful Vera Rubin chip as Jensen Huang maps ambitious AI future at CES

Reviewed byNidhi Govil

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Jensen Huang revealed Nvidia's next-generation Vera Rubin chip at CES in Las Vegas, claiming it delivers five times the AI computing power of its predecessor Blackwell. The announcement comes as Nvidia faces mounting pressure from rivals and customers developing their own AI chips, while the company expands into autonomous vehicles, robotics, and enterprise applications.

Nvidia Introduces Vera Rubin Chip With Major Performance Gains

Jensen Huang took the stage at the Consumer Electronics Show (CES) in Las Vegas to announce that Nvidia's next generation of AI chips is in full production and ready to reshape the AI chip market. The Vera Rubin chip platform, named after the renowned American astronomer, comprises six separate Nvidia chips designed to deliver unprecedented computing power for artificial intelligence applications

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. According to Huang, the new platform is 3.5 times better at training AI models and five times better at running AI software compared to its predecessor, Blackwell

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. The flagship AI supercomputer configuration, called the Vera Rubin NVL72, contains 72 Rubin graphics processing units and 36 Vera central processing units, all connected through Nvidia's proprietary NVLink networking technology

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Source: SiliconANGLE

Source: SiliconANGLE

The new central processing unit features 88 cores and provides twice the performance of the component it replaces, while the complete system can be strung together into pods containing more than 1,000 Rubin chips

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. Huang emphasized that these systems will be cheaper to operate than Blackwell versions because they deliver the same results using fewer components. Microsoft and other major cloud providers will be among the first to deploy the new hardware in the second half of the year

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Source: Bloomberg

Source: Bloomberg

Addressing Increasing Competition in AI Hardware

Nvidia faces increasing competition from both traditional rivals and its own customers as the AI chip market evolves. Less than two weeks before CES, the company acquired talent and chip technology from startup Groq, including executives instrumental in helping Google design its own AI chips

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. While Google remains a major Nvidia customer, its proprietary chips have emerged as one of Nvidia's biggest threats as the search giant works closely with Meta Platforms and others to challenge Nvidia's dominance

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. Traditional competitors like Advanced Micro Devices also continue to pressure Nvidia's market position

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During a question-and-answer session with financial analysts, Huang addressed the Groq acquisition, stating it "won't affect our core business" but could result in new products that expand Nvidia's lineup

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. The company is also navigating geopolitical challenges, with Chief Financial Officer Colette Kress confirming strong Chinese demand for the H200 chip, which the Trump administration has said it will consider allowing Nvidia to ship to China

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. License applications have been submitted, and regardless of approval levels, Kress said Nvidia has enough supply to serve Chinese customers without impacting shipments elsewhere

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Multimodal AI and Context Memory Storage Innovations

Huang painted a vision of multimodal AI systems that can understand speech, images, text, videos, and 3D graphics across multiple deployment models

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. He described his realization that AI needs to be multimodel in nature, citing Perplexity's use of multiple large language models to achieve the most accurate results. "Of course, in AI, we would call upon all the world's greatest AI models to answer different questions at various points in the reasoning chain," Huang explained

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Nvidia introduced Context Memory Storage, a new storage architecture designed specifically for the AI era that addresses inference workloads more efficiently than traditional storage tiers

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. The technology helps chatbots provide faster responses to long questions and conversations by turning key-value cache into a shareable platform resource

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. The company also announced new networking switches with co-packaged optics, competing directly with offerings from Broadcom and Cisco Systems

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Expanding Into Robotics and Autonomous Vehicles

Jensen Huang showcased Nvidia's expansion beyond data centers into physical AI applications, including self-driving cars and robotics. The company demonstrated new AI software called Alpamayo that helps autonomous vehicles make navigation decisions while leaving a paper trail for engineers to analyze afterward

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. "Not only do we open-source the models, we also open-source the data that we use to train those models, because only in that way can you truly trust how the models came to be," Huang stated

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Source: SiliconANGLE

Source: SiliconANGLE

Nvidia detailed its partnership with Mercedes-Benz, which uses the company's autonomous vehicle software, with the first autonomous car powered by Nvidia technology set to hit U.S. roads in the first quarter before expanding to Europe and Asia

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. Huang envisions a future where "a billion cars on a road will all be autonomous," whether through robotaxis or personally owned self-driving vehicles

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. The company also highlighted applications in robotics of all sizes, from food delivery robots to surgical machines

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The Future of AI and Nvidia's Market Position

Nvidia reported record revenue of $57 billion in the third quarter, up 62% year-over-year, and secured $500 billion in orders for AI chips through 2026

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. The company became the first to surpass a $5 trillion market value, cementing its position as the world's most valuable company

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. Analysts suggest that even if concerns about an AI bubble materialize, Nvidia will continue to dominate the high-end AI chip market. "Nvidia is going to do just fine," said Gil Luria, head of technology research at D.A. Davidson

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The company is pursuing partnerships across industries, including an expanded collaboration with Siemens to integrate AI into industrial workflows and a new partnership with Universal Music Group for AI-powered music discovery and creation

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. Huang emphasized that agentic agents will become the primary interface for work tasks, citing implementations at ServiceNow, Palantir Technologies, and Snowflake that could eliminate up to 40% of time workers currently spend managing rather than doing actual work

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. The majority of spending on Nvidia-based systems currently comes from capital expenditure budgets of Microsoft, Alphabet's Google Cloud, and Amazon's AWS, but the company is actively working to broaden AI adoption across healthcare, heavy industry, and other sectors

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