OpenAI Offers Free ChatGPT Go in India: A Strategic Move to Dominate the AI Market

Reviewed byNidhi Govil

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OpenAI announces a one-year free subscription to ChatGPT Go for all users in India, starting November 4, 2025. This move aims to expand its presence in its second-largest market and aligns with India's AI initiatives.

OpenAI's Strategic Move in India

OpenAI, the renowned artificial intelligence company, has announced a groundbreaking initiative to offer its ChatGPT Go subscription plan free of charge for one year to all users in India. This promotional offer is set to begin on November 4, 2025, coinciding with OpenAI's first DevDay Exchange developer event in Bengaluru

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ChatGPT Go: A Tailored Solution for India

ChatGPT Go, launched in August 2025, is OpenAI's mid-tier subscription plan priced at less than $5 per month (approximately ₹399). It offers enhanced features compared to the free version, including higher message limits, increased daily image generation capabilities, additional file and image uploads, and longer memory for more personalized responses

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Source: Digit

Source: Digit

Expanding in the World's Second-Largest AI Market

India represents OpenAI's second-largest market globally, with over 700 million smartphone users and more than a billion internet subscribers. The company has been actively working to strengthen its presence in the country, having opened an office in New Delhi in August and currently building a local team

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Source: Analytics India Magazine

Source: Analytics India Magazine

Challenges and Opportunities

Despite high user engagement, monetizing ChatGPT in India has proven challenging. In the 90 days leading up to August, the app saw over 29 million downloads but generated only $3.6 million in in-app purchases

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. This free promotion aims to boost adoption rates and build loyalty among users in a price-sensitive market

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Competition in the Indian AI Landscape

OpenAI's move comes amid increasing competition in the Indian AI market. Rivals such as Perplexity and Google have also implemented similar strategies to capture market share. Perplexity partnered with Airtel to offer free Perplexity Pro subscriptions to 360 million subscribers, while Google introduced a free one-year AI Pro plan for students in India

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Alignment with India's AI Initiatives

OpenAI's initiative aligns with the Government of India's IndiaAI Mission, which aims to expand the use of artificial intelligence across various sectors. The company is partnering with civil society organizations, educational platforms, and government-led programs to promote inclusive innovation and responsible AI development throughout the country

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Future Prospects and Expectations

As OpenAI continues to invest in its Indian operations, the company is expected to make more India-specific announcements at its upcoming DevDay Exchange event. With the free ChatGPT Go promotion, OpenAI aims to inspire creativity and innovation among Indian users, potentially leading to new applications and use cases for its advanced AI tools

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Source: TechCrunch

Source: TechCrunch

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