OpenAI plans to integrate Sora video generator into ChatGPT as user growth slows

Reviewed byNidhi Govil

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OpenAI is preparing to bring its Sora AI video generator directly into ChatGPT, according to a new report from The Information. The integration could make AI video generation accessible to millions more users through simple text prompts. The move comes as ChatGPT faces slowing user growth and increased competition from Google Gemini.

OpenAI Plans Major Integration of Sora into ChatGPT

OpenAI is preparing to integrate Sora into ChatGPT, bringing its AI video generation capabilities directly into the chat interface, according to a report from The Information

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. People familiar with OpenAI's plans indicate the company intends to launch the Sora AI video generator within ChatGPT in the near future, marking a significant expansion of the platform's multimodal capabilities

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. The move would allow users to create videos from text prompts without switching between applications, similar to how ChatGPT already generates text and images.

Source: ET

Source: ET

Addressing Slowing User Growth and Rising Competition

The strategic decision to integrate Sora into ChatGPT comes as the platform faces slowing user growth and mounting pressure from competitors. According to data from Sensor Tower, ChatGPT's global monthly active users increased by around 6% between August and November to roughly 810 million

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. During the same period, Google Gemini's monthly active users rose by about 30%, along with faster growth in downloads and time spent on the app. The integration aims to boost user engagement and expand OpenAI's audience as competition intensifies from AI firms like Meta and Google in the text-to-video AI market

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Recent challenges have compounded the pressure on Sam Altman's company. ChatGPT reportedly lost millions of users after signing a contract with the United States Department of Defense earlier this month

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. Data from Sensor Tower revealed that uninstallations of the ChatGPT mobile app jumped by about 295 percent day-over-day on February 28 following the partnership announcement

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Source: Digit

Source: Digit

Sora's Journey from Standalone Application to ChatGPT Feature

OpenAI first released Sora as a standalone app in September 2025, positioning it to compete with short-video platforms and allowing users to create and share AI videos in a social media-like format

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. The Sora video tool enables users to produce realistic and stylized scenes from simple text prompts, representing part of OpenAI's broader push to expand generative AI beyond text and images into multimodal AI technologies.

However, the standalone application faced early controversies. Within 24 hours of launch, users began creating unusual content, including deepfakes of Sam Altman in strange scenarios

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. Despite these challenges, OpenAI reportedly plans to continue operating the standalone application alongside the ChatGPT integration

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Monetization Strategy and Computing Resource Challenges

The economics of AI video generation present significant challenges for OpenAI. Bill Peebles, head of Sora, noted that the current usage patterns are "completely unsustainable" from an economic standpoint

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. The company initially offered 30 free videos per day, but power users demanded far more capacity.

To address monetization, OpenAI introduced a pricing model where users could generate 10 additional videos for $4 after exhausting their daily limit. Pro users can generate up to 100 videos per day, though this may decrease when users choose more resource-intensive settings

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. Peebles indicated that the number of free videos may eventually be reduced as the platform grows, citing the need to balance demand with limited computing resources required to run the system.

What This Means for the Text-to-Video Market

Bringing Sora directly into ChatGPT could significantly expand access to AI video generation for everyday users. Instead of navigating separate applications, users would create videos within conversations, making the technology far more accessible

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. The integration positions OpenAI to compete more aggressively in the text-to-video space, where rival platforms from Meta and Google have released similar tools.

As multimodal AI technologies represent the next frontier in disruption beyond text-centric models, the success of this integration could determine OpenAI's ability to maintain its leadership position. While OpenAI has not made anything official, observers should watch for announcements about rollout timing and how the integration affects both user engagement metrics and the competitive landscape against Google Gemini and other AI firms.

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