OpenAI's ChatGPT Pro Subscription Faces Unexpected Losses Despite High Price Tag

10 Sources

OpenAI CEO Sam Altman reveals that the company is losing money on its $200 monthly ChatGPT Pro subscriptions due to unexpectedly high usage, highlighting the challenges of balancing AI costs with sustainable pricing in the rapidly evolving AI industry.

News article

OpenAI's Surprising Financial Struggle with ChatGPT Pro

In a startling revelation, OpenAI CEO Sam Altman has disclosed that the company is currently incurring losses on its premium ChatGPT Pro subscriptions, priced at $200 per month. This unexpected financial challenge has shed light on the complexities of monetizing advanced AI technologies 1.

The Root of the Problem: Underestimated Usage

Altman attributes the losses to significantly higher usage rates than anticipated. "People use it much more than we expected," he stated in a post on X (formerly Twitter). The CEO admitted to personally setting the price, expecting it to be profitable 2.

Staggering Operational Costs

The financial strain stems from the enormous operational expenses associated with running advanced AI models. Estimates suggest that OpenAI spends approximately $700,000 daily to operate ChatGPT. More alarmingly, a single query on the company's most advanced models can cost up to $1,000 3.

The o1 Model: A Double-Edged Sword

OpenAI's o1 "reasoning" model, a key feature of the Pro subscription, employs a chain of thought (CoT) approach. While innovative, this method generates significantly more tokens than traditional models, resulting in longer processing times and higher operational costs 4.

Broader Financial Challenges

The issue with ChatGPT Pro is part of a larger financial struggle for OpenAI. Despite raising approximately $20 billion since its inception, the company reportedly faced losses of about $5 billion against revenues of $3.7 billion in the previous year 5.

Potential Solutions and Future Outlook

To address these challenges, OpenAI is considering several strategies:

  1. Raising subscription prices across various tiers
  2. Restructuring operations to attract new investments
  3. Potentially limiting "unlimited" access to high-cost models

Despite these hurdles, OpenAI remains optimistic about its long-term prospects. The company projects its annual revenue to reach $100 billion by 2029, rivaling global giants like Nestlé 5.

Industry Implications

OpenAI's struggles highlight a critical challenge in the AI industry: as AI systems become more advanced, they also become more expensive to operate. This reality poses significant questions about the sustainability of current AI business models and the future of AI monetization strategies 3.

Explore today's top stories

NVIDIA Unveils Major GeForce NOW Upgrade with RTX 5080 Performance and Expanded Game Library

NVIDIA announces significant upgrades to its GeForce NOW cloud gaming service, including RTX 5080-class performance, improved streaming quality, and an expanded game library, set to launch in September 2025.

CNET logoengadget logoPCWorld logo

9 Sources

Technology

8 hrs ago

NVIDIA Unveils Major GeForce NOW Upgrade with RTX 5080

Google's Pixel 10 Series: AI-Powered Innovations and Hardware Upgrades Unveiled at Made by Google 2025 Event

Google's Made by Google 2025 event showcases the Pixel 10 series, featuring advanced AI capabilities, improved hardware, and ecosystem integrations. The launch includes new smartphones, wearables, and AI-driven features, positioning Google as a strong competitor in the premium device market.

TechCrunch logoengadget logoTom's Guide logo

4 Sources

Technology

8 hrs ago

Google's Pixel 10 Series: AI-Powered Innovations and

Palo Alto Networks Forecasts Strong Growth Driven by AI-Powered Cybersecurity Solutions

Palo Alto Networks reports impressive Q4 results and forecasts robust growth for fiscal 2026, driven by AI-powered cybersecurity solutions and the strategic acquisition of CyberArk.

Reuters logoThe Motley Fool logoInvesting.com logo

6 Sources

Technology

8 hrs ago

Palo Alto Networks Forecasts Strong Growth Driven by

OpenAI Tweaks GPT-5 to Be 'Warmer and Friendlier' Amid User Backlash

OpenAI updates GPT-5 to make it more approachable following user feedback, sparking debate about AI personality and user preferences.

ZDNet logoTom's Guide logoFuturism logo

6 Sources

Technology

16 hrs ago

OpenAI Tweaks GPT-5 to Be 'Warmer and Friendlier' Amid User

Europe's AI Regulations Could Thwart Trump's Deregulation Plans

President Trump's plan to deregulate AI development in the US faces a significant challenge from the European Union's comprehensive AI regulations, which could influence global standards and affect American tech companies' operations worldwide.

The New York Times logoEconomic Times logo

2 Sources

Policy

31 mins ago

Europe's AI Regulations Could Thwart Trump's Deregulation
TheOutpost.ai

Your Daily Dose of Curated AI News

Don’t drown in AI news. We cut through the noise - filtering, ranking and summarizing the most important AI news, breakthroughs and research daily. Spend less time searching for the latest in AI and get straight to action.

© 2025 Triveous Technologies Private Limited
Instagram logo
LinkedIn logo