OpenAI's SearchGPT Set to Challenge Google with Integration into ChatGPT

SearchGPT, the AI search engine from OpenAI, will arrive in ChatGPT this year - Softonic

At the moment, the search tool is only available in the United States OpenAI has announced that it will integrate its artificial intelligence search engine, SearchGPT, into ChatGPT by the end of this year. Varun Shetty, head of media partnerships at the company, confirmed the news during an event in Brussels, where it was also revealed that users will be able to access live data and links to external web pages through the platform. SearchGPT, which debuted as a prototype in July, allowed OpenAI to experiment with more current search results in ChatGPT. Initially, only a select group of ChatGPT Plus users had access to the tool, but the integration will soon be expanded to all users. This advancement places OpenAI in direct competition with search giants like Google and Perplexity, both leaders in the implementation of AI in their search engines. One of the most notable changes in this integration is the new ChatGPT design, which abandons its chat-centered format to adopt a more visually appealing search interface similar to Google's. Although for now, it is only available to users in the United States, access is expected to expand soon. OpenAI has also recently launched new features, such as the Advanced Voice Mode and ChatGPT Canvas. The ability of SearchGPT to provide more detailed and personalized answers could represent a significant change in the way users interact with search engines. While Google primarily relies on listing links, the intention of SearchGPT is to offer a more natural and in-depth dialogue, tailoring the response to the user's context. However, even with the enormous potential of SearchGPT, OpenAI's decision not to share its advertising revenue with news publishers has not been well received. However, Shetty assures that the embedded links in the responses will drive traffic to the publishers' pages, which, in theory, would compensate for this revenue sharing.

ChatGPT's Google search rival is set to go live this year - could SearchGPT break Google's hold on the web?

As reported by Press Gazette, OpenAI's head of media Varun Shetty told a conference in Brussels that the company intended to launch SearchGPT as part of ChatGPT by "the end of the year." SearchGPT is OpenAI's AI-powered search engine that will allow users to quickly get answers to queries without clicking through to another website. You'll simply be able to ask things like "Did the Kansas City Chiefs beat the Miami Dolphins last night? And if so who scored?" and get a full run-down of the results. However, SearchGPT is currently in testing, and reports of the AI search engine's performance have been less than stellar so far. In September, The Washington Post published an article with hands-on impressions of the search engine, and there was a sense that Google's AI rival still had lots of work to do. Now, Shetty's confirmation that we'll get to try SearchGPT before 2024 comes to a close suggests that OpenAI has managed to bring its product up to par with other AI search engines like Perplexity and Arc Search. The launch of OpenAI's search engine could be a turning point in both the development of AI and the battle for search engine supremacy. For decades, Google has been unrivaled, but if any AI product can challenge its dominance it's likely to be one developed by AI's trailblazer OpenAI. Compared to a traditional search engine, SearchGPT answers queries with natural language as well as indicating the source of its answers so users can quickly access full articles. Shetty said, "This is the core experience that we're building, and this is where you can see the balance that we're trying to get right between users and publishers." As it stands, if you ask ChatGPT for an answer it will give you it without sourcing its information. The arrival of SearchGPT should go some way to satisfying AI-skeptics who want to read and consume original content rather than get a brief AI-generated summary. I've been using AI on my iPhone 16 Pro Max as a way to quickly search the web with Arc Search, and while it's been fantastic so far, OpenAI's entrance into the space could be an absolute game changer. Time will tell if SearchGPT can genuinely challenge Google to become the average internet user's go-to search engine.

Uh oh, Google -- SearchGPT is coming to ChatGPT this year

As more people turn to ChatGPT for answers, it's no surprise that OpenAI has given it a sleek new look and enhanced features that position it as a direct Google competitor. The updated interface is not just more visually appealing with its minimal search bar, but it's also packed with new tools and capabilities that elevate the user experience. The visual overhaul gives ChatGPT a modernized interface while introducing a suite of new tools designed to elevate user interaction beyond basic text-based responses. The text box that was originally at the bottom of the screen has been replaced by a wider, more dynamic Google-like layout. It's designed to feel intuitive, guiding users to explore more of what ChatGPT has to offer. Already sets to potentially disrupt Google's long-standing dominance, OpenAI's latest project, SearchGPT, is shaping up to be a game-changer in the world of online search. Set to be integrated into ChatGPT by the end of 2024, SearchGPT promises a new, intuitive way of retrieving information by providing answers in natural language, much like ChatGPT, rather than relying on a list of traditional search links. Here are four key aspects of SearchGPT and its potential impact: SearchGPT could open the door to more competition and fundamentally reshape how we search for and consume information. However, concerns about privacy, accuracy, and about the model's ability to cite sources remain pressing issues. Without a doubt, this evolution will have profound implications for the entire digital landscape -- impacting not only how users find information but also how content creators, advertisers, and publishers operate. As the competition heats up, the future of search may hinge on innovation, user trust, and the ability to balance transparency with advanced AI capabilities. Whether SearchGPT will fully dethrone Google remains to be seen, but one thing is certain: the future of search will never be the same.