Oracle Unveils AI Agents and Generative AI Capabilities to Enhance Sales Processes

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On Wed, 22 Jan, 12:04 AM UTC

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Oracle introduces new AI agents and generative AI features in Oracle Fusion Cloud Sales, aiming to streamline customer engagements and boost sales team productivity.

Oracle Introduces AI-Powered Sales Tools

Oracle has announced the launch of new AI agents and generative AI capabilities within Oracle Fusion Cloud Sales, aimed at revolutionizing sales processes and enhancing customer engagements 12. These innovations, part of Oracle Fusion Cloud Customer Experience (CX), are designed to leverage connected data across finance and supply chain departments to create personalized, contextually relevant experiences for each account 3.

Key Features of Oracle's AI-Enhanced Sales Tools

The latest AI innovations in Oracle Cloud Sales include several key features:

  1. Customer Engagement Agent: This tool streamlines customer communication by generating customer-ready emails designed to bypass spam filters. It also allows sales representatives to adjust the tone and call-to-action for specific audiences 12.

  2. Customer Records Agent: This AI agent helps maintain up-to-date account activity records by summarizing recent activities, organizing meeting notes, and automatically inputting them into the system for internal team access and collaboration 12.

  3. Customer Intelligence Assistant: Powered by generative AI, this assistant quickly produces account summaries, including recent activity, current sentiment, and contract status. It leverages end-to-end data from sales, finance, and supply chain to deliver a holistic and personalized account overview 12.

  4. Multilingual Support: This feature enables sales teams to connect seamlessly with global audiences by providing quick translation of customer engagements and facilitating interactions in multiple languages 12.

Impact on Sales Processes

According to Rob Tarkoff, Executive Vice President and General Manager of Oracle Cloud CX, these new AI capabilities aim to address the overcomplication of sales processes and the struggle sales teams face in finding time for effective customer communication 24. By eliminating rigid and time-consuming tasks, the AI agents and generative AI features are expected to boost productivity and enable more impactful customer connections 2.

Industry Predictions and Potential Benefits

Gartner, a leading research and advisory company, predicts significant changes in the sales technology landscape due to generative AI. They forecast that "By 2026, B2B sales organizations using generative-AI-embedded sales technologies will reduce the amount of time spent on prospecting and customer-meeting prep by over 50%" 24.

Oracle's Broader AI Strategy

These new AI capabilities are part of Oracle's larger strategy to integrate AI across its suite of applications. Oracle Cloud CX, a component of Oracle Fusion Cloud Applications Suite, leverages AI to help organizations create, manage, serve, and nurture lasting customer relationships across marketing, sales, and service 24. The embedded AI acts as an advisor and assistant, analyzing connected data to enhance operational efficiency and improve customer experiences 12.

Availability and Implementation

The new AI agents and generative AI capabilities are now available to Oracle Fusion Cloud Sales customers 35. This immediate availability allows sales teams to start leveraging these advanced tools to streamline their processes and improve customer engagements without delay.

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