PayPal acquires Cymbio to accelerate agentic commerce across AI shopping platforms

PayPal to Acquire Cymbio in Latest Agentic Commerce Move

PayPal Holdings Inc. agreed to acquire Cymbio, a platform designed to help merchants sell products across AI chatbots. Terms weren't disclosed. The acquisition is the latest step by the payments platform to become a one-stop shop for merchants planning to sell through chatbots that consumers are increasingly turning toward to discover products. In October, PayPal launched a suite of agentic commerce services intended to help merchants adapt to evolving consumer shopping behaviors as the industry expects AI-enabled shopping to become more popular. The acquisition of Tel Aviv-based Cymbio is expected to close in the first half of this year, PayPal said in a statement. PayPal provides tools like a catalog and order management platform to help merchants' make their products discoverable across chatbots. The company sells these services as a way for merchants to reach more buyers while maintaining control of their brand's visibility for agent-initiated transactions. Abercrombie & Fitch, Fabletics and Ashley Furniture are already using PayPal's agentic commerce tools on Perplexity and Microsoft Copilot. Support for Open AI's ChatGPT and Google's Gemini app and AI mode in search are coming soon. "By making their product catalogs discoverable on AI surfaces, merchants can increase sales while expanding product choice to the millions of consumers shopping on AI platforms today," Michelle Gill, executive vice president and general manager of small business and financial services at PayPal said in the statement.

PayPal boosts agentic commerce offering through Cymbio acquisition

This content has been selected, created and edited by the Finextra editorial team based upon its relevance and interest to our community. PayPal has been at the centre of the agentic commerce goldrush over the last year, with its agentic commerce services and checkout options already available for merchants on Microsoft Copilot and Perplexity, with OpenAI's ChatGPT and Google's Gemini app and AI Mode coming soon. Tel Aviv-headquartered Cymbio helps brands sell across agentic surfaces, including Microsoft Copilot and Perplexity, and other e-commerce channels. PayPal has previously partnered with, and invested in, the company. As part of PayPal, its team and technology will enable Store Sync, one of PayPal's agentic commerce services. Store Sync makes merchants' product data discoverable within AI channels, and it includes the ability to seamlessly drop orders to their existing fulfilment and management systems. Importantly, says PayPal, merchants remain the merchant of record and retain customer relationships and control over their brand. Abercrombie & Fitch, Fabletics, Ashley Furniture, Newegg, and Adorama are currently live with Store Sync on Microsoft Copilot and Perplexity. Michelle Gill, EVP and GM, small business and financial services, PayPal, says: "Acquiring Cymbio's technology and team will enhance our agentic commerce capabilities and accelerate the expansion to more of our merchants. "By making their product catalogues discoverable on AI surfaces, merchants can increase sales while expanding product choice to the millions of consumers shopping on AI platforms today."

PayPal Bets On Agentic Commerce, Acquires Israel-Based Cymbio - PayPal Holdings (NASDAQ:PYPL)

PayPal Holdings, Inc. (NASDAQ:PYPL) announced Thursday that it has agreed to acquire Cymbio, tightening its focus on AI-driven commerce as shopping increasingly shifts toward conversational platforms. The financial terms of the deal were not disclosed. The move adds infrastructure that enables merchants to place product catalogs directly within AI shopping environments, where discovery and checkout are beginning to merge. Cymbio is a multi-channel orchestration platform for merchants, enabling connectivity to a global network of marketplaces, retailers, social commerce channels and AI shopping experiences. Founded in 2015 and based in Tel Aviv (Israel), Cymbio brings experience in marketplace integration and multi-channel commerce. The transaction is expected to close in the first half of 2026, subject to customary conditions, reinforcing PayPal's push to stay relevant as AI reshapes how consumers shop. Why It Matters? The deal brings Cymbio's multi-channel orchestration technology into PayPal's agentic commerce stack, allowing sellers to surface products across tools such as Microsoft Copilot and Perplexity without changing their existing operations. For PayPal, the objective is scale: keeping merchants visible as AI becomes a primary entry point for online shopping. Michelle Gill, executive vice president and general manager of small business and financial services at PayPal, said, "Acquiring Cymbio's technology and team will enhance our agentic commerce capabilities and accelerate the expansion to more of our merchants. By making their product catalogs discoverable on AI surfaces, merchants can increase sales while expanding product choice to the millions of consumers shopping on AI platforms today." Cymbio's systems will power PayPal's Store Sync service, which distributes product data into AI interfaces and routes orders back to merchants' current fulfillment and management platforms. Brands including Abercrombie & Fitch, Fabletics, Newegg, and Adorama are already using the service. The announcement comes as investor sentiment toward PayPal has improved amid broader trade-related developments. In a separate catalyst, PayPal shares rose after easing tariff concerns lifted confidence across global commerce and payments stocks. PayPal held Cash and equivalents of $14.4 billion as of September 30, 2025. PYPL Price Action: PayPal Holdings shares were up 0.93% at $56.41 during premarket trading on Thursday. The stock is near its 52-week low of $55.01, according to Benzinga Pro data. Photo via Shutterstock PYPLPayPal Holdings Inc $56.430.97% Overview ARKKARK Innovation ETF $81.391.37% FINXGlobal X FinTech ETF $28.57-0.14% GOOGLAlphabet Inc $335.352.12% MSFTMicrosoft Corp $449.201.15% Market News and Data brought to you by Benzinga APIs

PayPal Acquires Cymbio to Bolster Agentic Commerce Capabilities | PYMNTS.com

As the company noted in a news release Thursday (Jan. 22), PayPal has in the past worked with Cymbio as part of its agentic commerce services. "Acquiring Cymbio's technology and team will enhance our agentic commerce capabilities and accelerate the expansion to more of our merchants," said Michelle Gill, executive vice president and general manager of small business and financial services at PayPal. "By making their product catalogs discoverable on AI surfaces, merchants can increase sales while expanding product choice to the millions of consumers shopping on AI platforms today." According to the release, PayPal's agentic artificial intelligence commerce services and checkout options are available for merchants on Microsoft Copilot and Perplexity, with OpenAI's ChatGPT and Google's Gemini app and AI Mode soon to come. PayPal plans to use Cymbio's team and technology to power its agentic AI commerce service Store Sync, which makes merchants' product data discoverable within AI channels, and it includes the ability to drop orders to their existing fulfillment and management systems. "Importantly, merchants remain the merchant of record and retain customer relationships and control over their brand," the release added. PayPal acquired a stake in Cymbio in 2022. Its acquisition of the Tel Aviv-based company is expected to close in the first half of 2026. Terms of the sale were not disclosed. PYMNTS wrote last year about another PayPal agentic commerce, as the company's branded checkout wallet was integrated with Mastercard's Agent Pay platform. That move lets PayPal users make purchases guided by AI assistants, with Mastercard providing secure, behind-the-scenes payment rails. The partnership covers PayPal's millions of merchants and Mastercard's co-branded credit and debit cards, "creating a shared infrastructure for agent-driven commerce at global scale," that report added. Pablo Fourez, Mastercard's chief digital officer, told PYMNTS at the time that the PayPal collaboration also spotlights how quickly agentic AI is shifting from pilot to practice. "We're not doing this in isolation," he said "It's all about engaging with partners across the industry -- consumers, issuers, acquirers and merchants -- to make sure agentic commerce happens securely and at scale." Fourez stressed that the collaboration model mirrors earlier phases of payments innovation, such as the rollout of tokenization for mobile wallets, where broad industry coordination built trust and consistency.