PhonePe Partners with OpenAI to Integrate ChatGPT for Millions of Indian Users

Reviewed byNidhi Govil

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PhonePe, India's leading fintech platform, has announced a strategic collaboration with OpenAI to integrate ChatGPT capabilities across its consumer and business platforms. The partnership aims to make advanced AI accessible to millions of Indian users through the PhonePe app ecosystem.

Strategic Partnership Announcement

PhonePe, India's leading fintech platform, announced a strategic collaboration with OpenAI on Thursday to integrate ChatGPT capabilities across its consumer and business platforms

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. The partnership will enable PhonePe users to explore ChatGPT's capabilities directly within the PhonePe app ecosystem, including the Indus Appstore, marking a significant milestone in making AI more accessible to Indian consumers

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Source: Analytics India Magazine

Source: Analytics India Magazine

Integration Across Multiple Platforms

The collaboration will make ChatGPT accessible across the main PhonePe app, PhonePe for Business, and the Indus Appstore

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. Rather than providing a traditional chat interface, ChatGPT will function as an intelligent assistant, helping users make better decisions and access relevant information for daily needs such as travel planning and shopping

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. The integration is expected to enhance the overall user experience on the UPI-powered platform by offering smarter, more relevant assistance for everyday tasks.

Source: Economic Times

Source: Economic Times

Leadership Perspectives

Rahul Chari, founder, whole-time director and CTO of PhonePe, emphasized the company's foundation in building digital services at population scale. "This strategic alliance demonstrates that collaborations between innovative companies in this space can help expand the reach of cutting-edge technology to the broader population," Chari stated

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. Oliver Jay, head of international at OpenAI, described the partnership as "a significant milestone in our mission to make AI more accessible to people throughout India," highlighting India's role as a global innovation hub and PhonePe's deep understanding of the country's user base

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Market Context and Timing

The announcement comes at a strategic time as PhonePe prepares for its initial public offering, having filed its draft red herring prospectus confidentially with SEBI in September

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. The Walmart-backed fintech major is reportedly targeting a $1.5 billion IPO, valuing the company at around $15 billion. PhonePe's financial performance has shown improvement, with the company reducing its net loss to Rs 1,727 crore in FY25 from Rs 1,996 crore in FY24, while operating revenue jumped 40% to Rs 7,114.8 crore

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Broader AI Accessibility Initiative

This partnership aligns with OpenAI's broader strategy to increase AI access in India. Recently, OpenAI announced that users in India would receive one year of free access to ChatGPT Go, effective from November 4, coinciding with OpenAI's first DevDay Exchange event held in Bengaluru

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. The premium subscription, which typically costs Rs 399 per month, was made free for every Indian citizen

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. PhonePe joins other Indian fintech companies in embracing AI integration, following Paytm's earlier partnership with Perplexity AI and Razorpay's collaboration with OpenAI announced in October

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