Quad Partners with Google Cloud to Launch AI-Powered Marketing Solutions

Quad Announces Collaboration with Google Cloud to Launch Next-Generation, AI-Powered Marketing Solutions - Quad/Graphics (NYSE:QUAD)

SUSSEX, Wis., Sept. 23, 2024 /PRNewswire/ -- Quad/Graphics, Inc. QUAD, a global marketing experience company, today announced a collaboration with Google Cloud to leverage its cloud services in the development of a data, creative and personalization powerhouse. Quad's leading-edge solutions are designed to give advertisers and marketers exceptional accuracy, transparency and cost-efficiency in making direct connections - on-line and off-line - with their customers. Quad supercharges proprietary data stack with Google Cloud AI capabilities, creating a marketing solutions powerhouse. By empowering Quad's proprietary data stack with Google Cloud's artificial-intelligence (AI) optimization capabilities and large language models (LLMs), Quad's new AI-driven solutions will enable brands to create highly personalized content at scale across multiple marketing channels. In addition to providing image generation, processing, content creation, layout design, translation and more, the innovative, data-driven offering from Quad will address the complex challenges of managing large product catalogs and diverse audience segments. It will also help marketers streamline the complexities of working across global geographies while creating efficiencies in marketing spend. "As a company that lives and breathes innovation, we're comfortable being at the forefront of this generational leap in AI technology," said George Forge, Senior Vice President of Client Technology and Product Development for Quad. "Our partnership with Google Cloud positions Quad to lead a transformation in the marketing industry, and that's our sweet spot. By combining our decades of data expertise with Google Cloud's advanced AI capabilities, we're not just improving targeting - we're also reimagining how brands connect with their audiences using cutting-edge AI solutions that drive results without compromising their unique brand voices." "Our mission is to accelerate organizations' ability to digitally transform," said Michael Clark, President, North America at Google Cloud. "We're excited to collaborate with Quad to provide the infrastructure and AI capabilities that will power a new era of marketing transformation, putting customers at the center through more personalized and meaningful experiences." With decades of experience understanding U.S. households, Quad regularly refines and strengthens its data stack. The stack now touches 92% of all U.S. households and nearly 97% of the adult U.S. population, and, across any given 18-month period, it contains more than 3 billion validated or revalidated data points. Because of their inherent stability, households are more resilient data sources than phone numbers, email addresses, IP addresses and other digital identifiers. They also reveal audience passions and interests through the types of content recipients proactively request, enhancing personalization and engagement possibilities across the omnichannel experience. Quad will use Google Cloud's AI-infused data solutions to level up data-driven marketing strategies and deliver powerful new insights. "Quad's strength in understanding households, providing a truly resilient identifier for audiences, empowers our data ecosystem. By using AI technology to supercharge our data stack, we will be able to deliver even greater precision to our clients with creative channels they can use to connect with their customers," said Joshua Lowcock, President of Quad Media. "We're also aligning with our long-standing dedication to transparency by building these solutions to give marketers better, more accurate visibility into the audiences they're reaching and the data powering their campaigns. This will translate not only to a more efficient ad spend but also a better return on it." In addition to the integration of Google Cloud's solutions to optimize its data offering for clients, Quad will also use AI to deliver enhanced workflow optimization, content production, asset development, scaled creative and media capabilities. It will help improve efficiency in Quad's operations and internal systems. Currently, more than 1,000 users within Quad are actively leveraging a variety of AI-based solutions to improve speed to market while reducing cost and improving performance. The company's new AI-driven offerings for clients will roll out in Q4 2024. About Quad Quad QUAD is a global marketing experience company that helps brands make direct consumer connections, from household to in-store to online. Supported by state-of-the-art technology and data-driven intelligence, Quad uses its suite of media, creative and production solutions to streamline the complexities of marketing and remove friction from wherever it occurs in the marketing journey. Quad tailors its uniquely flexible, scalable and connected solutions to clients' objectives, driving cost efficiencies, improving speed to market, strengthening marketing effectiveness, and delivering value on client investments. Quad employs approximately 13,000 people in 14 countries and serves approximately 2,700 clients including industry leading blue-chip companies that serve both businesses and consumers in multiple industry verticals, with a particular focus on commerce, including retail, consumer packaged goods, and direct-to-consumer; financial services; and health. Quad is ranked among the largest agency companies in the U.S. by Ad Age, buoyed by its full-service Rise media agency and Betty creative agency. Quad is also one of the largest commercial printers in North America, according to Printing Impressions. For more information about Quad, including its commitment to ongoing innovation, culture and sustainable impact, visit quad.com. Media Contact Jennifer Wasmer Director of External Communications 203-522-1699 [email protected] Isabella Campione Communications Specialist 772-559-1799 [email protected] View original content to download multimedia:https://www.prnewswire.com/news-releases/quad-announces-collaboration-with-google-cloud-to-launch-next-generation-ai-powered-marketing-solutions-302254429.html SOURCE Quad Market News and Data brought to you by Benzinga APIs

Quad collaborates with Google Cloud to launch AI-powered marketing solutions (NYSE:QUAD)

Quad/Graphics (QUAD) announced a collaboration with Google Cloud to leverage its cloud services in the development of a data, creative and personalization powerhouse. Quad supercharges proprietary data stack with Google Cloud AI capabilities, creating a marketing solutions powerhouse. Source: Press Release More on Quad/Graphics Quad/Graphics: Profitability Woes Continue To Impair The Share Price Quad/Graphics, Inc. 2024 Q2 - Results - Earnings Call Presentation Quad/Graphics, Inc. (QUAD) Q2 2024 Earnings Call Transcript Seeking Alpha's Quant Rating on Quad/Graphics Historical earnings data for Quad/Graphics

Quad partners with Google Cloud for AI marketing solutions By Investing.com

SUSSEX, Wis. - Quad/Graphics, Inc. (NYSE: NYSE:QUAD), a marketing services firm, has announced a strategic partnership with Google (NASDAQ:GOOGL) Cloud to enhance its marketing solutions using artificial intelligence (AI). The collaboration aims to integrate Google Cloud's AI and large language models into Quad's proprietary data stack, creating advanced personalized marketing content across various channels. Quad's new AI-driven solutions will allow for the generation, processing, and translation of content, as well as layout design, addressing challenges in managing extensive product catalogs and audience segmentation. The partnership is set to streamline marketing efforts and increase efficiency in spending, as well as improve the connection between brands and their audiences without losing the uniqueness of their brand voices. George Forge, Senior Vice President of Client Technology and Product Development at Quad, expressed the company's drive for innovation and leadership in the marketing industry transformation. Similarly, Michael Clark, President of North America at Google Cloud, highlighted their mission to accelerate digital transformation, delivering personalized and meaningful customer experiences. Quad's data stack, which reaches 92% of U.S. households and 97% of the adult U.S. population, will leverage Google Cloud's AI to enhance data-driven marketing strategies and provide new insights. Joshua Lowcock, President of Quad Media, emphasized the company's commitment to transparency and the precision of their client services. The company also plans to use AI for internal workflow optimization, content production, and media capabilities, which is expected to improve operational efficiency. Over 1,000 Quad users are currently employing AI solutions, and the new AI-driven offerings for clients are scheduled to be available in Q4 2024. Quad, a global company with approximately 13,000 employees in 14 countries, serves around 2,700 clients, including blue-chip companies across various industries. The company is recognized for its media, creative, and production solutions, as well as being one of the largest commercial printers in North America. This development is based on a press release statement from Quad. In other recent news, Quad/Graphics, Inc. reported a 10% decrease in net sales to $634 million in Q2 2024, compared to the same quarter in the previous year. Despite this decline, the company saw an improvement in its adjusted EBITDA, which increased to $52 million with a margin of 8.2%. Amidst these developments, Quad/Graphics introduced its MX solutions suite, launched In-Store Connect with Save Mart and Homeland Stores, and consolidated its creative business lines under the new agency name, Betty. The company, in collaboration with Covision Media, also unveiled 3D Commerce, an automated 3D scanning solution. Looking ahead, Quad/Graphics projects a decline in full-year net sales by 5% to 9%, with adjusted EBITDA expected to range between $205 million and $245 million. As part of its financial strategy, the company plans to reduce net debt by over $600 million in the next five years. These recent developments come as Quad/Graphics navigates a challenging market, with strategic initiatives aimed at transforming its business model. Despite facing headwinds from external factors such as lower paper, print, and agency solution sales, as well as postal rate increases and economic uncertainty, the company is positioning itself for future growth by leveraging its integrated marketing solutions and expanding its presence in the retail media network space. InvestingPro Insights Quad/Graphics, Inc. (NYSE: QUAD) is making significant strides in the marketing industry, leveraging a partnership with Google Cloud to enhance its AI-driven marketing solutions. As they embark on this technological transformation, it's essential to consider some key financial metrics and insights that could impact the company's performance. InvestingPro Data reveals a market capitalization of $232.64 million, which reflects the company's current valuation in the market. Despite a challenging revenue trend with a -12.8% decline over the last twelve months as of Q2 2024, Quad's management is taking proactive steps, as indicated by an aggressive share buyback strategy. This suggests a confidence from management in the company's future prospects and a commitment to delivering value to shareholders. Moreover, the company's P/E ratio stands at -3.9, which highlights its current lack of profitability. However, with analysts predicting that Quad will become profitable within the year, this figure could be poised for a positive shift. This anticipated turnaround is further supported by a strong free cash flow yield implied by the company's valuation, as per InvestingPro Tips. InvestingPro Tips also point out that while the stock price has shown considerable volatility, with a 1-year price total return of -7.08%, there is an expectation of net income growth this year. This could signal potential for a rebound in share price as the company's financial health improves. For readers who are looking for more detailed analysis and additional insights, InvestingPro has listed a total of 8 tips for Quad, available at https://www.investing.com/pro/QUAD. These tips offer a more comprehensive understanding of the company's financial health and future outlook, which could be invaluable for investors considering QUAD as part of their investment portfolio.