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Qualcomm expands with Dragonwing - Here's what we saw from their booth at MWC 2025
This brand will encompass IoT, industrial, networking and enterprising solutions Mobile World Congress 2025, in Barcelona is full of innovative gadgets and technology. With one of the biggest booths here, Qualcomm however had everyone amazed with their new Dragonwing brand, developed and launched for B2B solutions. Dragonwing is Qualcomm's brand for industrial and embedded IoT, enterprise, and networking solutions, integrating AI, high-performance computing, and advanced connectivity. It provides custom hardware, software, and services designed for scalability, speed, and reliability across industries such as energy, utilities, retail, supply chain, manufacturing, and telecom. The portfolio enables businesses to enhance decision-making, operational efficiency, and market agility. The Dragonwing brand identity reflects power and acceleration, with a stylized dragon icon and a color palette combining Qualcomm's blue and Snapdragon's red. Together, Dragonwing and Snapdragon strengthen Qualcomm's presence in both consumer and industrial markets. I witnessed a very interesting demo from Dragonwing at MWC. The solution developed for monitoring big facilities like factories depended on a drone and the algorithm written for it. The drone is trained to identify crises like a fire. When an alarm is triggered, the drone can be deployed to confirm if there is a fire. The AI in the drone can identify the hazard based on the training.The drone can also be controlled manually if the operator wants to.
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Qualcomm eyes the industrial market with its new Dragonwing portfolio - Phandroid
Qualcomm is making a bold move beyond its Snapdragon brand. At MWC 2025, Qualcomm introduced Dragonwing, a new product portfolio designed with industrial innovation in mind. If you thought Qualcomm was all about smartphones, think again -- Dragonwing is here to power factories, robots, drones, and industrial IoT devices. According to the company, Dragonwing represents Qualcomm's industrial and embedded solutions. It will help bring AI, computing, and next-gen connectivity to manufacturing, energy, telecom, and retail industries. You could almost think of it as the Snapdragon equivalent for businesses. It will enable smarter decision-making and automation. As industries worldwide shift toward automation and AI, Dragonwing could help. It offers high-performance and low-power computing solutions. Qualcomm claims that it can help make smarter factories that use AI for predictive maintenance, improve retail operations with advanced tracking systems, create more efficient logistics and supply chains powered by IoT, and power next-gen telecom infrastructures. Qualcomm is set to unveil Dragonwing-powered products at MWC 2025 and Embedded World. If you're in the business of industrial tech, this could be a game-changer for your business and operations. Will Dragonwing revolutionize the industrial scene the same way Snapdragon did for mobile? We'll have to wait and see.
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Qualcomm Unveils Dragonwing Brand for Industrial and Enterprise Tech
I'm one of PCMag's mobile analysts. That means I check out phones, hotspots, and mobile networks. Technology has been my passion and hobby since I was a child. I've covered tech professionally for over 15 years at outlets including The Apple Blog, This Week in Tech, and CNET. Qualcomm is expanding beyond its well-known Snapdragon chips for phones and PCs. Its new Dragonwing brand focuses on industrial and enterprise technology, offering solutions for businesses in energy, manufacturing, telecom, and more. Dragonwing combines AI processing, energy-efficient computing, and advanced connectivity. Qualcomm says the technology could power devices like industrial cameras, drones, and robotics. It's not just about future products, though -- Dragonwing also covers existing platforms already used in supply chain systems, utilities, and manufacturing. The brand will officially debut at Mobile World Congress next week and Embedded World a week later, where Qualcomm is expected to highlight products and partnerships. The company says the name represents progress and innovation, while its purple branding blends Snapdragon's red with Qualcomm's corporate blue. Snapdragon itself isn't going anywhere. It will remain the name of Qualcomm's consumer products, such as chips for smartphones, laptops, and wearables. Dragonwing simply clarifies what tech is designed for business and industrial use. As AI, edge computing, and IoT become more important for modern industries, Qualcomm's move with Dragonwing puts it in more direct competition with enterprise-focused rivals like Nvidia. It seems to signal that the company wants an even bigger role in future infrastructure. This also comes as Apple just introduced the iPhone 16e, which uses Apple's first modem instead of Qualcomm's. We'll have plenty more to report from MWC soon. Until then, take a look at what Qualcomm's done in the PC space thanks to its combination of performance and low-power needs.
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Meet Dragonwing, Qualcomm's big push into robots, drones, and more AI
Qualcomm, the company best known for its Snapdragon family of processors which power so many of the phones we love, has introduced a new brand called Dragonwing. However, before you get too excited, the name won't be on chips you'll find inside consumer mobile products or even laptops. Qualcomm calls Dragonwing a "brand portfolio," and a, "significant step in our journey to empower businesses and industries to scale to new heights." Dragonwing is aimed at businesses and at the moment, Qualcomm is only announcing the brand and its intentions, rather than specific products. When it does talk about the first products, they're destined for use in networking systems, cellular infrastructure hardware, and embedded IoT systems, where they'll be used in everything from robots and drones to cameras and smart handheld devices. Recommended Videos Dragonwing will extend outside hardware too, with Qualcomm indicating it will also cover custom software and, of course, AI. With the new portfolio, Qualcomm expects to work with industries including telecoms, manufacturing, supply chains, retail, and energy companies. The new brand comes a new logo, and it's highly reminiscent of Qualcomm's Snapdragon logo, just in purple. Please enable Javascript to view this content The new brand will take center stage for Qualcomm at Mobile World Congress 2025, which takes place in Barcelona, Spain between March 3 and March 6, where it will be very keen to romance businesses wanting to see what the new portfolio offers. We will also find out whether the company has new Snapdragon products destined for consumer tech products at the show. Dragonwing isn't a brand you'll see on boxes stacked up in Best Buy or shouted about on stage during a new smartphone launch, but it's an important new direction for Qualcomm, and it's helpful for you to understand what the new brand involves, and why you'll likely hear more about it over the next few weeks.
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Qualcomm introduces Dragonwing, a new brand portfolio focused on AI-powered industrial and enterprise solutions, marking its expansion beyond consumer electronics into B2B markets.
Qualcomm, renowned for its Snapdragon processors in consumer electronics, has unveiled a new brand called Dragonwing at Mobile World Congress (MWC) 2025 in Barcelona. This strategic move marks Qualcomm's significant expansion into the industrial and enterprise technology sectors, leveraging artificial intelligence (AI), high-performance computing, and advanced connectivity 1.
Dragonwing is positioned as Qualcomm's portfolio for industrial and embedded IoT, enterprise, and networking solutions. The brand aims to provide custom hardware, software, and services designed for scalability, speed, and reliability across various industries, including energy, utilities, retail, supply chain, manufacturing, and telecom 2.
The new portfolio is expected to enable businesses to enhance decision-making, operational efficiency, and market agility. By integrating AI processing, energy-efficient computing, and advanced connectivity, Dragonwing is set to power a wide range of devices such as industrial cameras, drones, and robotics 3.
At MWC 2025, Qualcomm showcased Dragonwing's capabilities through various demonstrations. One notable example was a drone-based solution for monitoring large facilities like factories. The AI-powered drone can be deployed to identify and confirm hazards such as fires, demonstrating the practical applications of Dragonwing technology in industrial settings 1.
With Dragonwing, Qualcomm is positioning itself to compete more directly with enterprise-focused rivals like Nvidia in the growing markets of AI, edge computing, and IoT. This move signals Qualcomm's ambition to play a larger role in future industrial infrastructure 3.
The Dragonwing brand identity features a stylized dragon icon and a purple color palette, blending Qualcomm's corporate blue with Snapdragon's red. This visual strategy aims to represent progress and innovation while maintaining a connection to Qualcomm's established brand identity 4.
As industries worldwide shift towards automation and AI integration, Dragonwing is poised to offer solutions for smarter factories, improved retail operations, efficient logistics, and next-generation telecom infrastructures. The success of this new venture could potentially revolutionize the industrial sector in a manner similar to how Snapdragon transformed the mobile industry 2.
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