Razer unveils Project Ava as a 5.5-inch AI hologram desk companion for gaming and life

Reviewed byNidhi Govil

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Razer showcased Project Ava at CES 2026, transforming its AI gaming coach into a holographic desk companion. The 5.5-inch device features customizable avatars including anime character Kira and muscled Zane, powered by xAI's Grok. It watches your screen and you through built-in cameras to offer gaming tips, schedule management, and even wardrobe advice, with plans to ship in the second half of 2026.

Razer Project Ava Evolves Into AI Hologram at CES 2026

Razer unveiled a dramatic evolution of its Project Ava concept at CES 2026, transforming the AI gaming coach from last year into a 5.5-inch AI hologram that sits on your desk

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. The AI-powered holographic desk companion takes physical form inside a glass capsule, creating what the company positions as both a gaming and work companion for modern users

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Source: Beebom

Source: Beebom

The desktop AI waifu hologram initially offers two avatar choices: Kira, an anime character wearing a green dress and black thigh-high socks, or Zane, a muscular figure covered in snake tattoos

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. Razer plans to expand avatar options later to include esports legends like Faker and a non-human glowing orb of light, with the customizable hologram avatar designed to feature natural movements, eye-tracking, facial expressions, and lip sync for engaging interaction

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Source: Mashable

Source: Mashable

AI Gaming Assistant Watches Your Screen and You

What sets this AI desk companion apart is its dual observation capability. Project Ava includes a built-in HD camera on the hologram chamber itself, plus integration with your computer's webcam, allowing it to simultaneously monitor both your screen activity and your physical presence

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. This holographic gaming coach uses far-field microphones that activate via custom key bindings, like a side mouse button, enabling voice interaction with the AI chatbot

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Source: TweakTown

Source: TweakTown

During demonstrations, the device showed its ability to analyze gameplay and provide gaming tips in real-time. When asked to help create an ideal loadout for a shooting game, the AI gaming assistant delivered detailed weapon analysis and tactical suggestions

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. The system can suggest optimal map routes and deliver strategic advice across multiple game genres, not just first-person shooters

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Grok Powers Multi-Purpose Personal Assistance

Razer demonstrated Project Ava running on xAI's Grok Large Language Model (LLM), though company representatives emphasized their vision for the platform to be AI-agnostic, eventually allowing users to select their preferred model

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. The desktop avatar supports multiple languages, with demonstrations showing seamless switching between English and Spanish conversations

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Beyond gaming, Razer markets Project Ava as a "personal organizer" capable of managing schedules, offering wardrobe advice, planning dinner, and providing navigation directions

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. The ability to see users through its webcam theoretically enables fashion tips and fitting checks, expanding the AI chatbot's utility beyond traditional digital assistants

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Mixed Hands-On Experiences Raise Questions

Demonstrations at CES revealed inconsistent performance typical of current AI chatbot technology. One reporter's interaction with Kira included awkward exchanges and inaccurate observations—the avatar claimed the player was "downed again" during a firing range session where death isn't possible

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. Another incident saw the AI incorrectly identify a Steam sale price, claiming Fallout 76 cost $51 at 65 percent off when it actually sold for $3.99 at 90 percent off

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Despite these hiccups, some testers found value in the concept. The dynamic personality that learns and evolves based on user interactions, adjustable from "bold and sassy, to calm and friendly," suggests potential for personalized experiences

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. The platform's multilingual capabilities and contextual awareness through human-like vision and audio sensing indicate technical ambition

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Launch Plans and Broader AI Strategy

Razer intends to ship the AI hologram in the second half of 2026, with pre-orders available now for a $20 refundable deposit

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. The company hasn't disclosed pricing, and the "Project" designation historically indicates concepts that may never reach production

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Project Ava represents just one piece of Razer's extensive AI push at CES 2026. The company also announced Project Motoko, headphones with a built-in LLM for wearable AI; the Razer Forge AI Dev Workstation for AI developers; and Razer AIKit, an open-source platform for managing AI clusters

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. This concentration on AI technology signals Razer's strategic pivot toward integrating machine learning across its product ecosystem, though reception remains mixed as the technology matures.

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