Rumble Considers $1.2 Billion Acquisition of German AI Cloud Firm Northern Data

Reviewed byNidhi Govil

4 Sources

U.S. video platform Rumble is exploring a potential $1.2 billion offer for German AI cloud group Northern Data, aiming to integrate Northern Data's GPU-rich cloud business and data center operations into its existing infrastructure.

Rumble's Strategic Move in AI Cloud Market

U.S.-listed video platform Rumble is making waves in the AI cloud sector with its potential $1.17 billion (€1 billion) offer for German AI cloud group Northern Data AG. This strategic move aims to significantly bolster Rumble's position in the rapidly growing AI infrastructure market 1.

Deal Structure and Valuation

The proposed all-stock transaction would see Rumble offering 2.319 shares for each Northern Data share. Based on Reuters calculations, this values Northern Data at approximately $18.3 per share (€15.69), representing a 32% discount to the German company's last closing price 2.

Strategic Assets and Integration Plans

Source: Economic Times

Source: Economic Times

A key attraction of the deal is Northern Data's substantial GPU resources. The company's Taiga cloud business boasts an impressive inventory of Nvidia GPUs, including approximately 20,480 H100s and 2,048 H200s. Additionally, Northern Data's Ardent data center business operates five owned sites with a potential energized capacity of nearly 850 MW 3.

Tether's Involvement and Future Commitments

Tether, the largest stablecoin provider and Northern Data's majority shareholder, has expressed support for the transaction. This backing is crucial, given Tether's $775 million investment in Rumble in February 2025. Post-acquisition, Tether is expected to become a significant customer of Rumble, with a multi-year commitment to purchase GPUs 3.

Deal Conditions and Potential Outcomes

The proposed offer assumes that Northern Data's Peak Mining unit will be divested prior to the deal's completion. Proceeds from this sale would be used to reduce an existing loan from Tether to Northern Data. Both companies have emphasized that discussions are ongoing, and there's no certainty of a formal offer materializing 4.

Market Implications and Future Outlook

Source: Reuters

Source: Reuters

If successful, this acquisition would transform Rumble into a significant player in the global AI cloud market. The integration of Northern Data's GPU resources and data center capabilities with Rumble's existing operations could create a formidable competitor in the AI infrastructure space, potentially challenging established tech giants 3.

As the AI sector continues to grow rapidly, this potential merger underscores the increasing importance of GPU resources and data center capabilities in the evolving technological landscape. The outcome of these negotiations could significantly impact the competitive dynamics in the AI cloud market, with implications for both established players and emerging contenders.

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