Rumble Considers $1.17 Billion Acquisition of Tether-Backed Northern Data to Boost AI Cloud Capabilities

Reviewed byNidhi Govil

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Video platform Rumble is weighing an all-stock offer to acquire German AI cloud group Northern Data, aiming to enhance its cloud computing services and gain access to a significant inventory of Nvidia GPUs.

Rumble's Strategic Move in AI Cloud Computing

Rumble Inc., a U.S.-listed video platform and cloud services provider, is considering a significant acquisition that could reshape its position in the AI cloud computing market. The company is weighing an all-stock offer to buy German data center company Northern Data AG in a deal valuing the target at approximately $1.17 billion

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Source: Bloomberg Business

Source: Bloomberg Business

The Proposed Deal Structure

Rumble has proposed an exchange ratio of 2.319 new Rumble shares for each Northern Data share. This offer values Northern Data's stock at about $18.27 per share, representing a steep discount of around 32% to Northern Data's closing price of €23.02 ($26.81) as of the last trading day

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. If the deal proceeds, Northern Data shareholders would end up owning about a third of Rumble

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Strategic Rationale and Assets

The potential acquisition is aimed at integrating Northern Data's data center business and GPU cloud business into Rumble's existing operations

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. Of particular interest is Northern Data's cloud unit, Taiga, which holds a significant inventory of Nvidia GPU chips, including approximately 20,480 H100s and over 2,000 H200s

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. This acquisition would substantially boost Rumble's AI cloud capabilities and position in the market.

Tether's Involvement and Future Commitments

Source: Reuters

Source: Reuters

Tether, the world's largest stablecoin company, plays a crucial role in this potential deal. As the majority shareholder of Northern Data, Tether has expressed support for the transaction

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. Following the acquisition, Tether is expected to become an important customer of Rumble, with a multi-year commitment to purchase GPUs

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. This arrangement could provide Rumble with a stable, high-profile client for its expanded cloud services.

Divestiture of Crypto Mining Business

As part of the proposed deal, Northern Data plans to divest its crypto mining business, Peak Mining, prior to the completion of the acquisition

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. The proceeds from this sale would be used to repay part of an existing loan from Tether to Northern Data

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. This divestiture aligns with the strategic focus on AI cloud capabilities and data center operations.

Market Implications and Uncertainties

While both companies have confirmed ongoing discussions, they emphasize that there is no certainty that these talks will result in a formal offer

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. The potential deal has attracted significant attention in the tech and financial sectors, given its implications for the AI cloud computing market and the involvement of major players like Tether.

Source: Decrypt

Source: Decrypt

Rumble's Background and Recent Developments

Rumble, which went public in December 2021 via a SPAC deal, has positioned itself as a conservative-friendly alternative to YouTube

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. The company has recently ventured into Bitcoin holdings, currently possessing 210.8 BTC worth over $25 million

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. This move into cryptocurrency aligns with its association with Tether and the broader digital asset ecosystem.

As discussions continue, the tech industry watches closely to see how this potential merger could reshape the landscape of AI cloud computing and data center operations.

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