Sabio Secures $10 Million Credit Facility to Fuel Growth and Innovation

2 Sources

Sabio Holdings Inc., a leading provider of Connected TV (CTV) and over-the-top (OTT) advertising platforms, has announced the closing of a new US$10 million credit facility. This strategic move aims to support the company's growth initiatives and strengthen its market position.

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Sabio Holdings Secures Significant Credit Facility

Sabio Holdings Inc. (TSXV: SBIO; OTCQX: SABOF), a prominent player in the Connected TV (CTV) and over-the-top (OTT) advertising landscape, has successfully closed a new US$10 million credit facility with Avidbank 12. This financial maneuver marks a significant milestone for the company as it seeks to bolster its growth trajectory and enhance its competitive edge in the rapidly evolving digital advertising market.

Strategic Financial Move

The credit facility, structured as a US$10 million revolving line of credit, provides Sabio with increased financial flexibility 1. This strategic decision is expected to fortify the company's working capital position, enabling it to capitalize on emerging opportunities in the dynamic CTV and OTT advertising sectors. The facility's terms allow for potential expansion up to US$15 million, subject to certain conditions, further underlining the company's ambitious growth plans 2.

Leadership's Perspective

Aziz Rahimtoola, CEO of Sabio Holdings, expressed enthusiasm about the new credit facility, stating, "We are pleased to have closed on this new credit facility with Avidbank, which provides us with increased financial flexibility to support our growth initiatives." 12 This statement reflects the company's confidence in its strategic direction and its ability to leverage this financial resource effectively.

About Sabio Holdings Inc.

Sabio Holdings Inc. operates at the forefront of the CTV and OTT advertising industry. The company's suite of solutions includes App Scienceâ„¢, a proprietary machine learning and artificial intelligence (ML/AI) powered CTV platform 12. This innovative technology enables advertisers to effectively reach and engage with their target audiences across various streaming platforms and devices.

Market Impact and Future Prospects

The securing of this credit facility is likely to have a positive impact on Sabio's market position. It provides the company with the necessary capital to invest in technology development, expand its service offerings, and potentially pursue strategic acquisitions. As the CTV and OTT advertising markets continue to grow, Sabio's enhanced financial capacity positions it to capitalize on emerging trends and maintain its competitive edge 12.

Industry Implications

This development is indicative of the broader trends in the digital advertising industry, where companies are increasingly seeking financial backing to fuel innovation and expansion. Sabio's move underscores the growing importance of CTV and OTT platforms in the advertising ecosystem and the need for continued investment in these areas to meet evolving consumer behaviors and advertiser demands 12.

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