SAG-AFTRA Files Unfair Labor Practice Charge Against Epic Games Over AI-Generated Darth Vader Voice in Fortnite

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SAG-AFTRA has filed an unfair labor practice charge against Epic Games subsidiary Llama Productions for implementing an AI-generated Darth Vader voice in Fortnite without notifying or bargaining with the union, as required by their contract.

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SAG-AFTRA Files Unfair Labor Practice Charge

The Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA) has filed an unfair labor practice charge with the National Labor Relations Board against Llama Productions, a subsidiary of Epic Games. The charge stems from the implementation of an AI-generated Darth Vader voice in the popular game Fortnite without prior notification or bargaining with the union 12.

The AI Darth Vader Controversy

Epic Games introduced an AI-powered Darth Vader character in Fortnite that uses Google's Gemini 2.0 for dialogue generation and ElevenLabs' Flash v2.5 AI model to replicate the voice of the late James Earl Jones 1. While the Jones estate had authorized the use of a synthesized version of his voice, the union's complaint focuses on labor rights and collective bargaining issues rather than permission from the estate 13.

Union's Stance on AI Technology

SAG-AFTRA has stated that they support the use of new technologies and members' rights to control their digital replicas. However, the union emphasizes the need to protect their right to bargain terms and conditions around voice uses that replace member work 24. This includes those who previously matched Darth Vader's iconic voice in video games 15.

Labor Rights and Collective Bargaining

The core of SAG-AFTRA's grievance lies in labor rights and collective bargaining. The union alleges that Llama Productions failed to bargain in good faith by making unilateral changes to employment terms without providing notice or the opportunity to negotiate 13. This action comes amid SAG-AFTRA's ongoing interactive media strike, which began in July 2024 after negotiations with video game producers stalled primarily over AI protections 14.

Impact on Voice Actors

For voice actors who have portrayed Darth Vader in video games, this development starkly illustrates how AI voice synthesis could reshape their profession. At least 54 voice actors have performed as Vader in various media games when James Earl Jones wasn't available – work that could potentially vanish if AI replicas become the industry standard 13.

Broader Implications for the Gaming Industry

This case highlights the ongoing tension between technological advancements and labor rights in the gaming industry. SAG-AFTRA has been on strike against video game employers since July 2024, seeking "fundamental AI protections" and fair pay for members 34. The union has embraced the idea of using AI to replicate an actor's performance under specific contract-guaranteed protections, but insists on the right to negotiate terms 2.

Epic Games' Response

As of now, Epic Games has not publicly responded to the unfair labor practice charge. The company had previously acquired the rights to use James Earl Jones' voice from his family and trained their AI character on archived clips 34. The outcome of this case could have significant implications for the future use of AI in video game voice acting and the broader entertainment industry.

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