Salesforce Acquires Regrello to Boost AI-Powered Automation Capabilities

Salesforce Bets Big On 'Agentic AI,' Acquires Regrello To End Manual Work, Enable AI-Powered Automations - Meta Platforms (NASDAQ:META), Salesforce (NYSE:CRM)

Salesforce Inc. CRM signed a definitive agreement to acquire Regrello, an artificial intelligence-native automation platform, as the enterprise software giant accelerates its push into agentic process automation amid a $2.6 trillion global mergers and acquisitions boom. Trending Investment OpportunitiesAdvertisementArrivedBuy shares of homes and vacation rentals for as little as $100. Get StartedInteractive BrokersTrade global markets with low costs and pro-level tools at Interactive Brokers.Get StartedRangeRange delivers AI-powered wealth management at a fraction of the cost. Get StartedRocket HELOCGet a HELOC with mid-600s credit -- borrow and repay on repeat. Get StartedPacasoJoin 10,000+ investors betting on Pacaso's global expansion at $2.90 per share.Get StartedWorthy BondsEarn 7% fixed interest with Worthy Bonds -- start investing with just $10.Get StartedNinjaTraderNinjaTrader gives you futures access with low day-trading margins.Get StartedIRA FinancialInvest your IRA or 401(k) in real estate, crypto, and more with IRA Financial. Get StartedAcornsGrow wealth effortlessly -- Acorns invests your spare change automatically. Get StartedSmartAssetFind a vetted financial advisor near you in minutes with SmartAsset's free tool. Get StartedStrategic Integration With Agentforce Platform The acquisition will integrate Regrello's technology with Salesforce's Agentforce and Slack platforms, transforming manual workflows into AI-powered automations. Regrello specializes in converting business data into agile, agentic workflows that eliminate manual processes. "Integrating Regrello will turn unstructured artifacts into coordinated workflows, bringing humans and agents together on the Salesforce Platform," said Steve Fisher, Salesforce's President and Chief Product Officer. See Also: 'SPAC King' Chamath Palihapitiya Returns With $250 Million 'American Exceptionalism' Deal Targeting AI, Energy, Defense Deal Terms And Timeline The transaction will close in Salesforce's third fiscal quarter of 2026, subject to customary conditions. Salesforce will fund the acquisition through cash reserves without disrupting its capital return program or changing fiscal 2026 guidance. "Joining Salesforce gives us the reach and platform to bring agentic process automation to more organizations," said Aman Naimat, Regrello's CEO. AI Investment Surge Powers M&A Activity The Regrello acquisition comes as technology deals captured $478 billion globally through August, representing 24% of total M&A volume. Salesforce previously agreed to pay $9.3 billion for Informatica to enhance data capabilities for large language models. Read Next: 'Quiet Cracking' Replaces 'Quiet Quitting' As New Workplace Risk, Experts Say The Warning Signs Can Be Subtle Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors. Photo courtesy: Shutterstock CRMSalesforce Inc$245.001.06%Stock Score Locked: Edge Members Only Benzinga Rankings give you vital metrics on any stock - anytime. Unlock RankingsEdge RankingsMomentum20.60Growth94.47Quality59.06Value10.45Price TrendShortMediumLongOverviewMETAMeta Platforms Inc$767.00-2.32%SFTBYSoftBank Group Corp$57.483.20%Market News and Data brought to you by Benzinga APIs

Salesforce to Acquire Regrello to Advance Agentic Process Automation | PYMNTS.com

The acquisition is expected to close in Salesforce's third fiscal quarter of 2026, subject to customary closing conditions, according to the release. The combined solution that Salesforce plans to create after the acquisition closes will help businesses eliminate the hurdles caused by disconnected tools and manual workflows, Salesforce President and Chief Product Officer Steve Fisher said in the release. "Integrating Regrello will turn unstructured artifacts into coordinated workflows, bringing humans and agents together on the Salesforce Platform and giving every employee the ability to automate manual work, collaborate in real time and deliver customer value faster," Fisher said. Regrello CEO Aman Naimat said in the release that Regrello was founded to "eliminate the friction in enterprise work." "Joining Salesforce gives us the reach and platform to bring agentic process automation to more organizations, helping teams break free from old, slow and expensive ways to working to agile, AI [artificial intelligence]-powered execution," Naimat said. This is the latest of several recently announced and completed acquisitions by Salesforce. The company completed its acquisition of natural language-to-SQL platform Waii on Friday (Aug. 15). When announcing its plans to acquire the company in an Aug. 7 press release, Salesforce said it plans to integrate Waii into Data Cloud and use Waii's core technology to power agentic workflows and AI-driven insights across the Salesforce platform, including Agentforce and Tableau Next. Salesforce completed its acquisition of AI-powered prospecting platform Bluebirds on Wednesday (Aug. 13), saying it plans to bring the platform's capabilities into Sales Cloud and Agentforce and give customers new ways to automate pre-sales work.