Samsung and Hyundai Announce Major Domestic AI Investments Following US-South Korea Trade Deal

Reviewed byNidhi Govil

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Samsung Electronics and Hyundai Motor Group unveiled massive domestic investment plans totaling over $400 billion, with Samsung expanding AI chip production and Hyundai focusing on AI and electric vehicle technologies, following concerns about weakened domestic manufacturing after a new US trade agreement.

Major Investment Announcements Follow Trade Agreement

South Korea's largest technology and automotive companies unveiled massive domestic investment plans on Sunday, responding to government concerns that a new trade deal with the United States could weaken manufacturing at home. Samsung Electronics and Hyundai Motor Group announced combined investments exceeding $400 billion over the next five years, with significant portions dedicated to artificial intelligence technologies

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The announcements came during a high-level meeting between South Korean President Lee Jae Myung and the country's business leaders, held just two days after finalizing a trade agreement that includes South Korea's commitment to invest $350 billion in U.S. strategic sectors

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Samsung's AI Chip Production Expansion

Samsung Electronics revealed plans for a 450 trillion won ($310.79 billion) investment program over the next five years, centered on expanding its semiconductor manufacturing capabilities to meet growing artificial intelligence demand. The company will add a new chip production line at its Pyeongtaek facility, part of the world's largest chip manufacturing complex

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The new production facility, designated as the P5 plant, will manufacture memory chips specifically designed for traditional and AI servers. Mass production is scheduled to begin in 2028, with Samsung anticipating "a mid- to long-term expansion in demand for memory semiconductors" as the global AI era enters full scale

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This expansion comes as semiconductor prices surge globally, driven by chipmakers' rush to produce AI processors, which has created supply constraints for chips used in smartphones, computers, and servers. Samsung has already raised prices of certain memory chips by up to 60% compared to September levels

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Hyundai's AI and Electric Vehicle Focus

Hyundai Motor Group announced domestic investments totaling 125.2 trillion won ($86.47 billion) from 2026 to 2030, representing a significant increase from the 89.1 trillion won invested between 2021 and 2025. The investment plan allocates 50.5 trillion won ($35 billion) specifically to AI and other future business opportunities

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Source: Market Screener

Source: Market Screener

Additional funding will support research and development (48.4 trillion won) and production facility optimization, including construction of a new skyscraper headquarters. Chairman Euisun Chung emphasized the company's strategy to "diversify export markets, increase exports from domestic factories and more than double auto exports through new electric-vehicle factories by 2030"

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Government Concerns Over Trade Deal Impact

The investment announcements directly address government concerns about the potential negative impact of the US-South Korea trade agreement on domestic manufacturing. President Lee Jae Myung explicitly stated during Sunday's meeting that "there are concerns that domestic investment might shrink as U.S.-bound investments strengthen," prompting requests for companies to prioritize domestic investments

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The trade deal reduces U.S. tariffs on South Korean automobiles from 25% to 15%, while requiring South Korea to commit $350 billion in investments across U.S. strategic sectors. Hyundai's Chairman Chung acknowledged "concerns about exports declining and domestic production shrinking due to U.S. tariffs of 15%" but committed to supporting domestic auto parts manufacturers affected by the tariff changes

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