Samsung Unveils AI-Powered Galaxy S25 Series at MWC 2025, Showcasing Next-Gen Mobile Experiences

[MWC 2025] Samsung's Mobile Technology Leadership Shines Through Camera and AI Innovations

At Mobile World Congress (MWC) 2025 in Barcelona, Samsung Electronics led in-depth discussions on the innovative camera capabilities and human-centric AI experiences of the Galaxy S25 series. Samsung Newsroom attended the S25 Camera Briefing and the Galaxy AI Tech Forum to learn how Samsung remains at the forefront of mobile technology. As MWC 2025 kicked off, Samsung hosted the S25 Camera Briefing on March 3. The session showcased the powerful camera capabilities and AI-powered editing features of the Galaxy S25 series that enable users to capture perfect photos anytime, anywhere. "The Galaxy S25 series will redefine the paradigm of mobile photography," said Joshua Cho, Executive Vice President and Head of Visual Solution Team, Mobile eXperience (MX) Business at Samsung Electronics. "By integrating AI-powered image processing technology with the latest camera advancements, anyone can effortlessly create high-quality visual content." The Galaxy S25 Ultra features a 50MP ultra-wide camera sensor and AI remosaic technology, allowing users to capture high-resolution photos from any distance. AI-based multi-frame processing (MFP) automatically optimizes image quality based on the shooting environment and distance while precisely distinguishing between moving and static subjects -- delivering a more dynamic and detailed photography experience. Additionally, AI filters and generative editing tools make it easy to create high-quality, visually striking content. On March 4, panelists explored the future of mobile AI during a Galaxy AI Tech Forum session titled "Human-Centric AI for a True AI Companion: Overcoming Barriers and What's Next." Patrick Chomet, Executive Vice President at Samsung Electronics; Christopher Patrick, Senior Vice President and General Manager of Mobile Handsets at Qualcomm; Dr. Chris Brauer, Director of Innovation in the Institute of Management Studies at Goldsmiths, University of London, and Chief Innovation Officer at Symmetry; and moderator Ben Wood, Chief Analyst and Chief Marketing Officer at CCS Insight, discussed human-centric AI, the role of mobile technology in shaping consumers' daily lives and key barriers to AI adoption. "Millions of users are already experiencing Galaxy AI on their devices," said Wood, opening the conversation on consumer sentiment toward AI evolution and the industry's efforts to deliver meaningful experiences. "The launch of the Galaxy S25 series introduced even more ways to integrate AI into daily life." The Galaxy S25 series harnesses multimodal AI-based agent experiences to elevate personalization to new heights. However, there is still work to be done to understand what consumers need from AI to make it a truly meaningful part of their everyday lives. "While AI technology becomes faster, more powerful and more capable, we're evolving too -- as people and as consumers," said Chomet. "Neither exists in a vacuum, and our role is to ensure that Galaxy AI evolves alongside our users to empower them without overwhelming or leaving them behind." The panelists shared personal anecdotes about how Galaxy AI and the Galaxy S25 series are redefining everyday life before shifting focus to the barriers to AI adoption. "Despite the rise in AI adoption, we identified three key global barriers -- lack of confidence in using AI, privacy concerns and doubts about its practical benefits," explained Dr. Brauer, citing findings from a global study conducted in partnership with Samsung and Symmetry. While barriers to AI adoption undeniably exist, there are also clear drivers motivating those who use or are willing to use AI. Nearly half of users cite productivity as a key factor, recognizing AI's potential to streamline tasks and boost efficiency. Additionally, 40% are drawn to AI for creative pursuits, while about a quarter of users believe it will foster new social connections. Building trust and confidence in these benefits will be essential to helping users view AI as a tool for empowerment. "AI experiences developed in collaboration with Samsung allow for more powerful, seamless interactions," said Patrick, emphasizing Qualcomm's close collaboration with Samsung. "This is how we continue to introduce AI in a way that feels accessible to consumers who may be more hesitant." "From my perspective, on-device AI and powerful performance -- driven by partnership between Samsung and Qualcomm -- are central to truly optimized AI," he continued. "Data privacy remains a top priority in our ongoing collaboration with Samsung, and we've made significant advancements in enabling advanced AI processing entirely on the device." The discussion concluded with insights into the development of the Galaxy S25 series and the future of mobile AI. "Human-centric AI is the cornerstone of Galaxy AI. At the center of every new feature or experience is one thing -- the user," said Chomet, reaffirming Samsung's commitment to a user-centric approach. "Our goal is to create an experience that feels second nature to users. They shouldn't need to be technical experts to access all Galaxy AI has to offer." The S25 Camera Briefing and Galaxy AI Tech Forum at MWC 2025 provided a glimpse into the next-generation mobile experiences powered by the Galaxy S25 series. Samsung is shaping a future where mobile devices transcend functionality, becoming intelligent companions that enhance how users create, connect and engage with the world.

[MWC 2025] The True AI Companion: New Ways To Get Things Done, Create and Play With the Galaxy S25 Series

Samsung Electronics' booth at Mobile World Congress 2025 captivated visitors with the recently released Galaxy S25 series and its advanced AI features. Through interactive zones and hands-on activities, attendees discovered how Galaxy AI is transforming mobile interactions with AI-powered tools that boost productivity, cutting-edge camera enhancements that capture the perfect shot and more. Samsung Newsroom stepped inside the booth to witness Samsung's vision for a smarter, more intuitive smartphone experience come to life in Barcelona. New Ways To Get Things Done Visitors saw firsthand how Galaxy AI simplifies everyday tasks by seamlessly moving across multiple apps. For example, they experienced how, with a simple voice command after pressing and holding the side button, AI could find this year's schedule of El Clasico matches and add it to Samsung Calendar in one smooth motion. Visitors also engaged with Gemini Live, a conversational AI assistant that facilitates brainstorming, learning and rehearsing through natural, real-time interactions. Supporting images, PDF files and more, the feature provides a multimodal AI experience designed to enhance user productivity and creativity. Another standout feature at the booth was Now Brief, which learns the routines of users and provides them with personalized snapshots of information throughout the day on the lock screen via the Now Bar. The feature can also share practical recommendations, such as the ideal time to depart for a planned trip or the most efficient route to an appointment location. Attendees experienced how Now Brief helps users kickstart their morning with their schedules and sleep data, then later unwind in the evening with a summary of daily activity insights. New Ways To Create The Galaxy S25 series also introduces new ways to create with state-of-the-art camera technology powered by the ProVisual Engine. At Samsung's booth, guests explored how AI-enhanced photography tools make capturing, editing and organizing content more seamless and intuitive. Portrait Studio and Filters allowed visitors to apply expressive, AI-generated effects to their photos. Attendees saw firsthand how filters personalized and enhanced portraits, adding a unique, artistic touch to each image. Another highlight was the Nightography feature, which has evolved with Galaxy AI to take low-light photography and videography to the next level. Visitors also marveled at the Galaxy S25 Ultra's 50MP ultra-wide-angle camera. The camera's expansive field of view makes it the perfect option for capturing group photos and breathtaking landscapes. The Drawing Assist feature amazed guests as well, illustrating AI's ability to transform hand-drawn sketches into high-quality works of art in a variety of styles. Attendees witnessed how AI, whether it be through text input, images or freehand drawings, elevated creative expression with precision and flair. New Ways To Play Toward the end of their booth tour, visitors explored the Snapdragon® 8 Elite for Galaxy, the Galaxy S25 series' customized processor designed to deliver high-speed gaming, seamless multitasking and stunning visuals. The Galaxy S25 Ultra also boasts a vapor chamber 40% larger than that of its predecessor, a key upgrade that helps the device maintain its powerful performance over extended periods of time. Samsung's showcase at MWC 2025 highlighted the transformative role of Galaxy AI in redefining mobile interactions. With its suite of intelligent tools, the Galaxy S25 series demonstrated how AI-driven innovation is shaping the future of smartphones. Samsung continues to push the boundaries of mobile technology, blending AI and advanced hardware to deliver smarter, more intuitive experiences for users worldwide.

[MWC 2025] Explore AI-Powered Innovation in Mobile, Health, Home and Networks With Samsung

Mobile World Congress (MWC) 2025 officially opened in Barcelona on March 3, bringing together industry leaders and technology enthusiasts at the world's largest mobile technology exhibition. Samsung Electronics stole the spotlight with dynamic experience zones centered around the Galaxy S25 series -- offering a glimpse into the future of AI-driven mobile experiences -- alongside a dedicated space for next-generation network solutions. With over 110,000 attendees expected at MWC 2025, the streets of Barcelona buzzed with excitement even before the event's official opening. Amid the growing anticipation, large advertisements showcasing the Galaxy S25 series were prominently displayed throughout the venue. Samsung Newsroom stopped by the booth to explore Samsung's AI-driven innovations and cutting-edge hardware that are advancing mobile technology. A True AI Companion: New Mobile Experiences With Galaxy S25 Series At the Fira Gran Via exhibition hall, Samsung set up a sprawling 1,745-square-meter booth highlighting the Galaxy S25 series and unveiling new possibilities for the future of mobile experiences. A massive 41-meter-wide LED screen brought Galaxy AI's vision to life. Inside interactive zones, attendees experienced the Galaxy S25 series' AI, camera and performance innovations firsthand -- including AI-powered personalized insights, enhanced photography and editing tools and high-performance gaming. Health Solution: Revolutionizing Wellness With Intelligence The booth presented AI-powered personalized health insights in the Health Solution zone, a more secure smart home experience with SmartThings in the Home Solution zone and Samsung's commitment to security and sustainability in the Galaxy Foundation zone. In the Health Solution zone, attendees learned how Samsung Health helps users manage their daily health with ease. A standout feature was Now Brief on the Galaxy S25, delivering a personalized Energy Score along with insights into the user's previous night's sleep and current condition. Through the Sleep details page in Samsung Health, users can review a comprehensive analysis of their sleep including duration, sleep stages and blood oxygen levels. Additionally, the Sleep environment report evaluates factors such as room brightness, temperature and humidity to help users optimize their sleep quality. "Galaxy AI is really changing the way we manage our health," said one visitor after experiencing Samsung's personalized health management approach that analyzes each individual's health and interests to provide tailored guidance. Home Solution: Creating a Smarter, More Secure Home In the Home Solution zone, attendees explored an enhanced smart home experience powered by SmartThings and Knox Matrix. With 3D Map View on the Galaxy Tab S10, users could visualize and manage connected smart home devices through an interactive floor plan of their home. Other SmartThings AI features on display included automated routines tailored to user preferences, fall detection alerts for elderly family members and detailed energy consumption reports to promote more efficient usage. To ensure a secure smart home experience, Knox Matrix safeguards the entire ecosystem. Attendees observed how connected devices leverage Knox Matrix to autonomously detect threats, implement protective measures and notify users. Galaxy Foundation: A Commitment to Security and Sustainability At the Galaxy Foundation zone, Samsung showcased its advancements in security and sustainability for Galaxy devices. Notably, Galaxy users are able to control how their data is handled -- choosing between on-device processing or via the cloud as well as enabling or disabling personalized features. Additionally, the Galaxy S25's on-device AI analyzes personal data through the Personal Data Engine while ensuring robust security with Knox Vault. Samsung highlighted its commitment to sustainability initiatives focused on reducing carbon emissions. Through innovative recycling technology, the batteries in the Galaxy S25 series repurpose cobalt extracted from discarded Galaxy devices. Attendees were impressed by the use of recycled fishing nets to create smartphone components and Ocean Mode, a camera setting developed for capturing footage of coral reefs underwater to support marine conservation efforts. Next-Generation Network Solutions: AI-Powered Innovations in 5G and Beyond In a separate, invitation-only exhibit, Samsung introduced its AI-optimized and software-centric network innovations -- demonstrating the future of mobile communications. Global telecommunication operators and B2B clients were drawn to the Samsung CognitiV Network Operations Suite (NOS), a set of diverse AI-powered network automation applications providing lifecycle management of the network from planning, deployment, operation to optimization. Another key focus was AI Energy Saving Manager, an AI-powered solution that analyzes traffic patterns to maintain network quality while reducing energy consumption by up to 35%. Other key highlights included Samsung's collaboration with Hyundai Motor Company to introduce the industry's first 5G Reduced Capability (RedCap) technology for use in mass-production vehicle manufacturing. A lineup of high-performance network chipsets and various base station solutions were on display as well. Samsung's presence at MWC 2025 reinforced its commitment to innovation -- setting new standards for AI-driven user experiences and advanced network solutions while shaping the future of mobile technology.

[MWC 2025] [Photo] Samsung Brings the Future of Mobile Technology, Inspiring Users Around the World

On March 3, Mobile World Congress (MWC) 2025 kicked off in Barcelona. As Samsung Electronics showcased its latest AI-powered innovations and expanded mobile experiences through interactive exhibits, the newest additions to the Galaxy ecosystem made waves. Samsung Newsroom got a closer look at Samsung's highly anticipated products that captivated attendees. Galaxy S25 Edge: Pushing the Boundaries of Hardware Innovation First unveiled at Galaxy Unpacked 2025 this past January, the Galaxy S25 Edge -- the slimmest Galaxy S series yet -- returned to the spotlight at Samsung's MWC 2025 booth and sparked excitement among attendees. Project Moohan: Anticipation for What's Next in XR Crowds gathered to catch a glimpse of Project Moohan -- Samsung's first-ever Android extended reality (XR) headset. Debuted with the Android XR platform in collaboration with Google and Qualcomm, the device will leverage multimodal AI technology to enable more natural and conversation-like interactions. Galaxy A Series: Mobile AI for Everyone Reaffirming its commitment to democratizing AI experiences, Samsung revealed the latest Galaxy A series with the Galaxy A56 5G and Galaxy A36 5G models. The series introduces Awesome Intelligence, the first comprehensive mobile AI exclusively available on Galaxy A series devices -- bringing fan-favorite features like Circle to Search with Google and AI-powered camera features to more users.

MWC 2025 Samsung's AI Vision Takes Center Stage

Samsung is poised to transform the mobile AI landscape with the introduction of its highly anticipated flagship device, the Galaxy S25, which is being showcased at Mobile World Congress 2025. This groundbreaking smartphone series is set to redefine how users interact with their devices by offering a seamless and intelligent experience powered by innovative AI features. From advanced voice commands that streamline everyday tasks to personalized content recommendations tailored to individual preferences, the Galaxy S25 establishes itself as the ultimate AI companion designed to enhance productivity, creativity, and entertainment. The Galaxy S25 series showcases Samsung's commitment to pushing the boundaries of mobile technology by integrating state-of-the-art camera capabilities. Innovative tools like Drawing Assist empower users to unleash their creativity and produce stunning visual content with ease. Meanwhile, the natural language-based Gallery Search feature transforms photo organization, allowing users to effortlessly locate specific images using intuitive voice commands. Powered by the Snapdragon® 8 Elite chipset, the Galaxy S25 delivers unparalleled performance, ensuring smooth multitasking, immersive gaming experiences, and lightning-fast response times. The sleek and premium design of the Galaxy S25 further enhances its appeal, making it a statement piece that combines innovative technology with style. One of the standout features of the Galaxy S25 series is Gemini Live, an AI-powered virtual assistant that takes user interaction to new heights. With Gemini Live, users can engage in natural conversations, receive personalized recommendations, and access a wide range of services seamlessly. From managing schedules and setting reminders to controlling smart home devices and providing real-time translations, Gemini Live acts as a versatile and intelligent companion, simplifying everyday tasks and enhancing productivity. Complementing Gemini Live is the innovative Now Brief feature, which delivers concise and relevant information to users based on their preferences and context. By analyzing user behavior, location, and other data points, Now Brief provides timely updates, news articles, and suggestions tailored to each individual's interests. Whether it's receiving weather alerts, traffic updates, or personalized restaurant recommendations, Now Brief ensures that users stay informed and ahead of the curve without being overwhelmed by information overload. The Galaxy S25 series takes mobile photography to new heights with its advanced camera technology. The Drawing Assist feature uses AI algorithms to enhance users' sketches and drawings, transforming rough ideas into polished masterpieces. By intelligently detecting and refining lines, shapes, and shading, Drawing Assist empowers users to express their creativity with professional-grade results, regardless of their artistic skills. In addition to its creative tools, the Galaxy S25 introduces Gallery Search, a groundbreaking feature that transforms photo organization. Powered by natural language processing, Gallery Search allows users to locate specific images using intuitive voice commands. Whether searching for "photos from last summer's beach vacation" or "selfies with friends at the concert," Gallery Search intelligently analyzes image content, timestamps, and location data to deliver accurate results instantly. This feature eliminates the hassle of manually scrolling through countless photos, making it easier than ever to relive cherished memories. Beyond the Galaxy S25, Samsung continues to push the boundaries of technology across various domains. The company's first XR headset, Project Moohan, showcases the integration of AI to deliver immersive extended reality experiences. By leveraging AI algorithms, Project Moohan aims to provide users with realistic and interactive virtual environments, opening up new possibilities for gaming, education, and entertainment. In the realm of health and wellness, Samsung is harnessing the power of AI to provide users with personalized health insights. By analyzing data from wearable devices and smart sensors, Samsung's AI-driven health platform offers tailored recommendations, real-time monitoring, and proactive alerts to help users maintain optimal well-being. From fitness tracking to sleep analysis and stress management, Samsung's AI-powered health solutions empower individuals to take control of their health like never before. Samsung's SmartThings platform, which enables seamless connectivity and control of smart home devices, is also set to benefit from AI advancements. With AI-driven automation and intelligent recommendations, SmartThings aims to create a truly smart living experience. From optimizing energy consumption to providing personalized comfort settings based on user preferences, AI enhances the convenience and efficiency of connected homes. For enterprises and organizations, Samsung's private 5G solutions and AI-powered network automation tools offer transformative possibilities. By leveraging AI algorithms to optimize network performance, predict maintenance needs, and enhance security, Samsung enables businesses to harness the full potential of 5G connectivity. These advancements pave the way for innovative use cases, such as autonomous vehicles, remote surgery, and smart factories, transforming industries and driving digital transformation. As Samsung continues to push the boundaries of AI innovation across its product portfolio, the Galaxy S25 series stands as a testament to the company's commitment to delivering innovative technology that enhances users' lives. With its powerful AI features, advanced camera capabilities, and sleek design, the Galaxy S25 sets a new standard for mobile devices, redefining what is possible with a smartphone. As users embrace the intelligent and seamless experiences offered by the Galaxy S25, Samsung solidifies its position as a leader in the mobile AI revolution.