Samsung Unveils Galaxy S25 Series with Advanced AI Features at Unpacked 2025 Event

The Galaxy S25's Big Reveal Is Now. How to Watch Samsung Unpacked 2025

New year, new phones. Samsung is gearing up to unveil its newest lineup of smartphones during its winter Unpacked event, which takes place today. We're anticipating the debut of the Galaxy S25, as well as additional expansions and updates for Galaxy AI. Samsung sent out invites for the event in early January, teasing what's to come. Here's everything to know about the upcoming keynote presentation, including how to tune in and how to save on your S25 preorder. We're expecting three devices: the baseline Galaxy S25, the S25 Plus and the S25 Ultra. All three devices could have a more rounded design, similar to Google's Pixel phones, according to leaker Ice Universe. Korean site Hankyung has also reported that all three Galaxy S25 devices will be powered by the Snapdragon 8 Elite processor. There's also hope that all phones will support Qi2 wireless charging. Additionally, analyst Ross Young has shared a list of rumored colors for the latest Galaxy S lineup, which includes silver, blue, and mint. The S25 Ultra is rumored to have a 6.9-inch display and a new 50-megapixel ultrawide camera, according to several leaks. There have been rumors floating around about a slimmer version of the S25, with a tipster flagging an entry for the Galaxy S25 Slim on Geekbench. This coincides with rumors about a thinner version of the iPhone that could drop later this year, but it's not clear if or when either of these devices could actually become available. If the Galaxy S25 Slim is real, it may be a while before we see it out in the real world. And finally, there have been conflicting rumors over whether the S25 series will cost the same as last year's lineup or get a price hike, so we'll just have to see what's in store. One of the key focuses of Samsung's January Unpacked invite is, not surprisingly, AI. The company notes, "The next evolution of Galaxy AI is coming and it's going to change the way you interact with the world every day. The new Galaxy S series is about to set the bar once again for mobile AI experiences now and into the future." Samsung says the next iteration of Galaxy AI will be more natural and intuitive, and that the latest Galaxy S series will again lean into mobile AI advancements. This could include an update to the Bixby virtual assistant, especially in light of Apple supercharging Siri to be more conversational and helpful to users. AI has been a key focus for every big phone-maker, from Samsung to Apple to Google, over the last few years. From helping users draft text messages to summarizing emails to simplifying photo editing, these companies have championed mobile AI as a way to make your life easier. So far, the advancements have arrived to lukewarm reception, as a CNET survey in August last year found that a quarter of smartphone owners don't find AI features helpful. That could change as phone-makers continue to tweak their offerings to better suit what people want, and as consumers become accustomed to the proliferation of AI-backed features across their devices. If there's one thing about a tech event, it's that there's usually some sort of surprise or tease to an upcoming launch. After all, last year's January Unpacked event is where we got a first look at the Galaxy Ring, which eventually came out in July. It's possible we could get a peek at the next generation of the device, which could feature upgrades like more accurate sensors and longer battery life. But given how relatively new the ring is, we'd likely have to wait a while before that next version becomes available. Mixed reality could also make an appearance. Samsung unveiled its Project Moohan headset in December, which the company plans to launch later this year. So it's possible we could get an update on where things stand there. Ahead of this year's January Unpacked event, Samsung is offering customers a $50 credit toward the latest Galaxy device during preorders. You can also get up to $900 in additional credit for trading in an eligible device, the company says, as well as another $300 instant credit by reserving and preordering. The offer lasts through Jan. 22 and can be found here. CNET, as always, will be on the ground covering Unpacked on Wednesday, Jan. 22.

The Galaxy S25's Big Reveal Is Today. How to Watch Samsung Unpacked 2025

Named a Tech Media Trailblazer by the Consumer Technology Association in 2019, a winner of SPJ NorCal's Excellence in Journalism Awards in 2022 and has three times been a finalist in the LA Press Club's National Arts & Entertainment Journalism Awards. New year, new phones. Samsung is gearing up to unveil its newest lineup of smartphones during its winter Unpacked event, which takes place today. We're anticipating the debut of the Galaxy S25, as well as additional expansions and updates for Galaxy AI. Samsung sent out invites for the event in early January, teasing what's to come. Here's everything to know about the upcoming keynote presentation, including how to tune in and how to save on your S25 preorder. We're expecting three devices: the baseline Galaxy S25, the S25 Plus and the S25 Ultra. All three devices could have a more rounded design, similar to Google's Pixel phones, according to leaker Ice Universe. Korean site Hankyung has also reported that all three Galaxy S25 devices will be powered by the Snapdragon 8 Gen 4 processor. There's also hope that all phones will support Qi2 wireless charging. Additionally, analyst Ross Young has shared a list of rumored colors for the latest Galaxy S lineup, which includes silver, blue, and mint. The S25 Ultra is rumored to have a 6.9-inch display and a new 50-megapixel ultrawide camera, according to several leaks. There have been rumors floating around about a slimmer version of the S25, with a tipster flagging an entry for the Galaxy S25 Slim on Geekbench. This coincides with rumors about a thinner version of the iPhone that could drop later this year, but it's not clear if or when either of these devices could actually become available. If the Galaxy S25 Slim is real, it may be a while before we see it out in the real world. And finally, there have been conflicting rumors over whether the S25 series will cost the same as last year's lineup or get a price hike, so we'll just have to see what's in store. One of the key focuses of Samsung's January Unpacked invite is, not surprisingly, AI. The company notes, "The next evolution of Galaxy AI is coming and it's going to change the way you interact with the world every day. The new Galaxy S series is about to set the bar once again for mobile AI experiences now and into the future." Samsung says the next iteration of Galaxy AI will be more natural and intuitive, and that the latest Galaxy S series will again lean into mobile AI advancements. This could include an update to the Bixby virtual assistant, especially in light of Apple supercharging Siri to be more conversational and helpful to users. AI has been a key focus for every big phone-maker, from Samsung to Apple to Google, over the last few years. From helping users draft text messages to summarizing emails to simplifying photo editing, these companies have championed mobile AI as a way to make your life easier. So far, the advancements have arrived to lukewarm reception, as a CNET survey in August last year found that a quarter of smartphone owners don't find AI features helpful. That could change as phone-makers continue to tweak their offerings to better suit what people want, and as consumers become accustomed to the proliferation of AI-backed features across their devices. If there's one thing about a tech event, it's that there's usually some sort of surprise or tease to an upcoming launch. After all, last year's January Unpacked event is where we got a first look at the Galaxy Ring, which eventually came out in July. It's possible we could get a peek at the next generation of the device, which could feature upgrades like more accurate sensors and longer battery life. But given how relatively new the ring is, we'd likely have to wait a while before that next version becomes available. Mixed reality could also make an appearance. Samsung unveiled its Project Moohan headset in December, which the company plans to launch later this year. So it's possible we could get an update on where things stand there. Ahead of this year's January Unpacked event, Samsung is offering customers a $50 credit toward the latest Galaxy device during preorders. You can also get up to $900 in additional credit for trading in an eligible device, the company says, as well as another $300 instant credit by reserving and preordering. The offer lasts through Jan. 22 and can be found here. CNET, as always, will be on the ground covering Unpacked on Wednesday, Jan. 22.

Samsung Galaxy Unpacked 2025: how to watch the Galaxy S25 reveal and what to expect | Stuff

Samsung will introduce the Galaxy S25 series during a livestream event later today Samsung will hold its first Galaxy Unpacked event of 2025 later today. It'll introduce some of this year's hottest upcoming phones - namely the Galaxy S25 series. In case you don't know, Samsung calls its large mobile launch events 'Unpacked'. It's a tradition that goes back to 2009 - beyond even the original Galaxy S phone. The event kicks off at 10am PST in San Jose, California later today, Wednesday 17 January. That makes it 1PM EST, 6PM GMT and 7PM CET. While there's not been any sort of runtime confirmed, these types of events usually last for around an an hour and a half to two hours. Samsung will be live-streaming the event directly, which you can pick up on the brand's Unpacked website, or from its official YouTube channel. Of course, we'll be right here to bring you all the latest from the event. We'll have coverage of all the new devices, and you don't want to miss it. There's been no shortage of leaks about what to expect from the Unpacked event and we've got a pretty good handle on what devices Samsung is going to show off. Previous Spring Samsung events have always introduced new Galaxy S phones, and 2025 will be no exception. We know the focus will be on artificial intelligence once again, with the firm teasing extra features for Galaxy AI as you can see in the trailer below. The teaser says we can expect the new Galaxy S series to "set the bar once again for mobile AI experiences" plus also that "the next evolution of Galaxy AI is coming and it's going to change the way you interact with the world every day". There will, once again, be a trio of new Galaxy S25 handsets running Android 15 with OneUI 7. These will - predictably - be called the Galaxy S25, S25 Plus and Galaxy S25 Ultra. According to leaks, all three look similar to last year's models in terms of design, though the Ultra appears to have a flatter frame with rounded corners, which is different than the S24 Ultra's very angular design. It could also be thinner this time around. As per last year, we're expecting the entire lineup to run on a 'for Galaxy' version of Qualcomm's Snapdragon 8 Elite platform. In terms of cameras, we're expecting a 200MP main snapper, 50MP ultrawide, and two 50MP telephotos: one 3x and one 5x on the S25 Ultra. The S25 and S25 Plus seem likely to use the same camera hardware as the previous generation - so a 50MP main lens, 10MP telephoto and 12MP ultrawide. You can expect Galaxy S25 pre-orders to open directly after the event, with phones available in a few weeks.

Samsung Unpacked 2025: Here's how to watch and what we expect | TechCrunch

The biggest reveal from CES press conference may well have been another press conference. The hardware giant closed out the main event by teasing the company's upcoming show. The next Samsung Unpacked event is set for today at 10 a.m. PT, 1 p.m. ET. As with all recent Unpacked events, the big show will be streamed both directly through Samsung's site, as well as the company's YouTube channel. Samsung is so excited to get the preorders flowing ahead of time that reservations prior to the event come with a $50 Samsung store credit. You can find all of the fine print on that over here. The one absolute slam dunk for the event is the Galaxy S25 line. Since breaking off from CES/MWC for its mobile announcements, the company has developed a twice-a-year cadence for flagship releases. We get the Galaxy S series around January/February, followed by new foldables over the summer. The line should include three key models: the S25, S25+, and S25 Ultra, the latter of which is the product of the S line absorbing the Galaxy Note as its biggest, most premium device. Per the usual, the lead-up to the event has been peppered with leaks, renders, and cases. The latter gives us a general sense of dimensions for the line, as they are built to specs submitted by Samsung to the manufacturer. The lion's share of rumors point to the S25 looking a whole lot like its predecessor. The biggest change on the hardware front is a slimmer design. Rumors published this week point to Samsung shaving 1 to 2 millimeters off the device's profile. Another nearly certain rumor is the inclusion of the Snapdragon 8 Elite chip that Qualcomm unveiled in Hawaii last October. (The usual caveat is that there's always a bit of processor variation in international markets. Here in the States, however, it's pretty much a done deal.) Galaxy AI will, of course, be the centerpiece as Samsung looks not only to present itself as a leader in the category, but also differentiate its offering from Google Gemini features that will be available across Android devices. Of course, last year's big AI announcement was Circle to Search, a Google feature that launched on the S24 first. Other possible -- but significantly less certain -- reveals include a successor to the lukewarmly received Galaxy Ring wearable and a closer look at Project Moohan, an extended reality headset being jointly developed with Google.

Watch the Samsung Galaxy S25 Unpacked 2025 event here

The wait is over: The first Samsung Galaxy Unpacked event of the year kicks off at 1PM ET today -- and you'll be able to watch it all right here. If you've been following the long series of credible leaks over the past few weeks, you'll know we can expect Samsung's usual January release: An updated lineup of Galaxy S25 phones (including Ultra, Plus and regular models). The event begins at 1PM ET / 10AM PT in-person in San Jose and online everywhere else. If you plan on watching, you can find a stream on Samsung.com, in Samsung's Newsroom, or watch along right here in the YouTube video embedded below. Engadget is also liveblogging the event. The new phones are more or less guaranteed to use Qualcomm's Snapdragon 8 Elite chip, and sport some amount of design tweaks, and new colors. And Samsung's recent blog post effectively confirmed that its new One UI 7 -- announced at a Samsung developer event in 2024 -- will be part of today's reveal, so expect more details on how the operating system revamp will actually impact using the company's new devices. Beyond that, Galaxy AI will be featured prominently, based on Samsung's original announcement of the event. The bigger unknown is what -- or if -- we'll see beyond the presumed new phones. Perhaps the company could include an update on its wearables, or more information about Project Moohan, the headset it's developing for Google's Android XR platform. Maybe the Ballie robot will make a cameo. Stay tuned here for complete coverage.

Samsung Galaxy S25 launch live - Galaxy Unpacked 2025 is go!

TechRadar is here to bring you all the news and reactions from Samsung Galaxy Unpacked The first Samsung Galaxy Unpacked of 2025 kicks off an exciting year ahead for Android phones and mobile AI. We're expecting a brand new Samsung Galaxy S25 family, with the premiere Samsung Galaxy S25 Ultra leading the way. I've attended plenty of Unpacked events, so I'll be live blogging here as news breaks from Samsung's conference in San Jose, CA. We haven't heard much about the Galaxy S25 that will make it stand out, even against the Galaxy S24 family, so we're expecting Galaxy AI to be star of today's show. There could be Bixby surprises and previews of what's to come in the months or even years ahead. At the least, I'm expecting a powerful Qualcomm Snapdragon 8 Elite chipset for Galaxy, continuing Qualcomm's tradition of overclocking its chips for its biggest Android and foundry partner. Will we see a preview of more than just phones? Maybe a hint about Project Moohan and Samsung's smart glasses? We'll know soon enough. If you want to watch the event yourself, you can check out our guide on how to watch Samsung Galaxy Unpacked 2025. For all the news and rumors ahead of Unpacked, you're in the right place, so read on.

Samsung Unpacked Live Blog: Galaxy S25 Phones, New Galaxy AI Reveals Expected

Samsung's getting ready to update its flagship Galaxy lineup, and that will likely mean the debut of the Galaxy S25 phone line. Its Unpacked event starts today at 10 a.m. PT (1 p.m. ET) in San Jose, California. Samsung sent out invites to the Jan. 22 event just ahead of CES 2025, and CNET will be covering it with team members reporting on the ground as well as remotely via the show's livestream. This live blog will be the place to follow along when the event amps up, and in the lead-up we will provide last-minute Galaxy S25 rumors and commentary, along with early peeks at the San Jose venue. You can also watch the event alongside CNET's editors with our live watch party, embedded below.

All eyes on Samsung as it readies to launch its S25 Ultra

Samsung's flagship Galaxy S25 lineup is poised to steal the show, introducing three models: Galaxy S25, S25 Plus, and S25 Ultra The tech world's eyes are on San Jose, California, as Samsung hosts its first Galaxy Unpacked event of 2025. Scheduled for Wednesday evening, the event is already generating buzz with the anticipated reveal of the Galaxy S25 series and hints of new AI-driven technology. Here's what you can expect from Samsung's latest showcase and how to tune in. How to watch Galaxy Unpacked 2025 The event kicks off at 10 pm UAE time and will be streamed live on Samsung's YouTube channel and official website, giving fans a front-row seat to the company's announcements. You can watch events unfold on the link below. What's on the horizon at Galaxy Unpacked? 1. Galaxy S25 series Samsung's flagship Galaxy S25 lineup is poised to steal the show, introducing three models: Galaxy S25, S25 Plus, and S25 Ultra. Each promises new technology and design enhancements. Galaxy S25: The base model features the advanced Snapdragon 8 Elite chipset, Qi2 wireless charging, and enhanced AI functionalities. A refreshed design is also expected, building on the sleek aesthetics of its predecessor. Pre-orders are anticipated to go live immediately, with a release date rumoured for February 7. Galaxy S25 Plus: A step up from the standard version, the S25 Plus will boast a larger screen, bigger battery, and faster wired charging - making it an attractive option for users who crave more screen real estate without opting for the Ultra. Galaxy S25 Ultra: Samsung's pinnacle offering will take the flagship concept to new heights. Featuring an ultrawide camera with higher resolution, premium materials, and top-tier specifications, the S25 Ultra is set to redefine the non-foldable smartphone market in 2025. 2. One UI 7 The Galaxy S25 series will debut with One UI 7, Samsung's latest software innovation based on Android 15. It introduces the "Now Bar," an intuitive feature aimed at simplifying notifications and task management. Combined with new Galaxy AI tools, One UI 7 is designed to deliver a smarter, more personalised user experience. 3. Galaxy AR: Project Moohan While smartphones take centre stage, Samsung's foray into augmented reality might make waves too. The long-teased Project Moohan AR headset could finally take a bow. Developed in collaboration with Google and Qualcomm, the headset is expected to mark Samsung's bold entry into the AR market, with the event serving as an ideal platform for its unveiling. Samsung is a global powerhouse in consumer electronics, with its reach spanning over 180 countries and a product portfolio that caters to diverse markets. From its flagship Galaxy smartphones to its pioneering smart home devices and cutting-edge semiconductor technology, the South Korean giant has consistently set industry benchmarks. Leveraging its innovation-driven strategy and robust supply chain, Samsung commands a leading position in markets such as the UAE, where it caters to tech-savvy consumers who are increasingly demanding the latest in connectivity and AI-driven solutions.

What we expect at the Samsung Galaxy S25 Unpacked 2025 event

Get ready for new Samsung Galaxy phones. That's the safe bet for the headliner today at the company's Galaxy Unpacked event which kicks off today at 1PM ET in San Jose, CA. Engadget will offer you two ways to follow the launch in real-time: our Galaxy S25 livestream (live video of the event) and our Galaxy Unpacked liveblog (commentary from our resident phone experts). While the event is imminent, this story collects the full list of leaks, rumors and assumptions as to what we can reasonably expect from the presumed Galaxy S25 phones. Before we detail everything we know, take note: If you're enough of a Samsung fan to preorder sight unseen, it's your last chance to do so. Reserving "the next evolution of Galaxy AI" at Samsung.com will get you a $50 credit and up to $1,250 in additional savings (both of which must be applied to other Samsung products, alas). The reservation window ends exactly as the event begins. Much like Apple reveals its latest iPhones at its first fall event, Samsung typically launches its mainline Galaxy S flagships at its first Unpacked shindig of the year. You can bet the farm that there will be Galaxy S25 phones at this event. And given Samsung's recent trend of launching three tiers of flagships -- standard, Plus and Ultra -- you can bet we'll see that again. (Samsung could technically change the brand names, but the three-layered lineup is practically guaranteed.) There's even an FCC certification (first spotted by 91Mobiles) to dispel any doubts. The degree of certainty falls sharply once we dig into the phones' features. A subtle redesign with rounded corners, flatter edges and thinner bezels appears likely based on a leaked video posted to Reddit and images from reputable tipster Ice Universe. But this isn't expected to be the generation where Samsung's hiring of a former Mercedes-Benz designer will lead to drastic aesthetic changes. Android Headlines also posted plenty of pictures of the purported Galaxy S25, S25+ and S25 Ultra that confirm the relatively minor redesign. The site also claims the screen size for the Galaxy S25 and S25+ are unchanged from last year at 6.2 and 6.7 inches, respectively. The Ultra gets an ever-so-slightly bigger display at 6.9 inches. At least in the US, the phone is practically guaranteed to use Qualcomm's Snapdragon 8 Elite processor, which the chip-maker revealed in October. (Qualcomm even listed Samsung among the companies launching devices with that processor "in the coming weeks.") Like just about every flagship processor these days, the Snapdragon 8 Elite is built for on-device generative AI, which aligns with Samsung's Galaxy AI blitz in recent models. We don't know whether the company will split its S25 processors between Snapdragon (US and other markets) and Exynos (everywhere else), but Ice Universe has claimed it will be all Snapdragon this generation. That would be a good thing, given what's often a glaring performance and battery life disparity favoring Qualcomm. There would be precedence, too: although the vast majority of Galaxy S generations have had different processors regionally, the S23 had the same "Qualcomm Snapdragon 8 Gen 2 for Galaxy" chip globally. Samsung is rumored to stick with last-generation OLED displays (made with M13 organic materials) instead of the brighter and more efficient M14 OLED panels used in the iPhone 16 Pro and Google Pixel 9. Logic suggests Samsung would want its best homemade screen in its best phones -- especially when its competitors are already using it. But it could stick with the cheaper panels to keep the bill of materials down. Perhaps it calculated that better displays don't make for better generative AI (the obsession of nearly every tech company right now), while the latest Qualcomm chip does. Speaking of AI, expect Samsung to devote a perhaps agonizingly long portion of the event to generative AI features. The hit-or-miss DigiTimes reported last month that the Galaxy S25 series will include "an AI Agent that provides personalized clothing suggestions and transport information." What that would look like in practice is anyone's guess, but I'm not sure I want to know. The phones will run Samsung's One UI 7 on top of Android 15. We know this because Samsung said in October that its user experience (based on Android 15) will launch on the next Galaxy S flagships. It's already available in beta for Galaxy S24 phones. Samsung has said that One UI 7 will be its "first integrated AI platform." It added that Galaxy phones "will become true AI companions" that are able to understand natural language derived from speech, images and text. And to drive things home, Samsung reaffirmed that the "One UI 7 will be officially released with the upcoming Galaxy S series devices." On the camera front, Ice Universe claims (via Android Headlines) it's "confirmed" that only the ultra-wide sensor will see an upgrade in the Galaxy S25 Ultra -- to 50MP from 12MP in last year's model. The leaker says the S25 Ultra will stick with a 200MP main sensor, 10MP 3x zoom and 50MP 5x zoom. Samsung will add the Qi2 wireless charging standard to its new flagships -- and that comes straight from the horse's (aka, the Wireless Power Consortium's) mouth. However, leaker chunvn8888 (aka "yawn") says Samsung's phones won't have built-in magnets for Qi2's native MagSafe in everything but name charging. Given that's the main benefit of Qi2, this would be disappointing news. Instead, the leaker says Samsung will sell a first-party case with a Qi2 magnetic ring to enable that. (Gotta move those accessories, baby!) Is it really Qi2 if you need a case? Rumors have buzzed about an alleged Galaxy S25 Slim with a -- you guessed it -- slimmer design joining the trio at some point this year. That's something Apple is also rumored to be working on. Leakers have posted numerous renders this past week comparing how the different size options may compare to each other. A post from Ice Universe puts the S25 Slim at 6.4mm. However, given the FCC certifications only appear to cover the familiar trio of flagships, that phone (if it's in the pipeline at all) may not arrive until later in the year. DigiTimes reported in December that Samsung would show off (or maybe just tease) the Galaxy Ring 2 and augmented reality (AR) glasses during its January Unpacked event. The Taiwanese publication says the Galaxy Ring 2 will add two more sizes to the nine from the original model, which only launched in July. The second-gen wearable health tracker is said to add new AI features (surprise!) and updated sensors for more accurate measurements. The Galaxy Ring 2 is also rumored to last longer than the current model's maximum of seven days. DigiTimes also claims Samsung's AR glasses -- which the company has confirmed it's working on -- will look like regular prescription glasses and weigh around 50g. It says the futuristic glasses would use Google's Gemini AI, which aligns with what we already know about Samsung's partnership with Google and Qualcomm on Android XR. But given the lack of supply chain rumors surrounding the glasses, it's likely that any mention at the event would amount to little more than a teaser, a la its grand reveal of... a stinkin' render for the first Galaxy Ring at Unpacked 2024. We also know Samsung is co-developing an Android XR (extended reality) headset -- codenamed Project Moohan -- alongside Google and Qualcomm. The "lightweight" and "ergonomically designed" headset will have a "state-of-the-art display," passthrough video and natural multi-modal input. Google's renderings show a wearable reminiscent of Apple's $3,500 Vision Pro. Since Google only recently began offering a developer kit and API for the platform, any glimpse of it at Unpacked wouldn't likely include an imminent release or deep dive into its hardware. Engadget will have full coverage of Samsung's first Unpacked event of 2025. More to come on January 22! Update, January 13 2025, 12:58PM ET: This story has been updated with purported images and more details on the Galaxy S25, S25+ and S25 Ultra from Android Headlines. Update, January 14 2025, 3:20PM ET: This story has been updated with some more information about One UI 7. Update, January 17 2025, 12:45PM ET: This story has been updated with more details on the Galaxy S25's processor and the history of processors in the Galaxy S series. Update, January 19, 2025, 12:15PM ET: This story has been updated with more information about the rumored Galaxy S25 Slim. Update, January 20, 2025, 3:35PM ET: This story has been updated to include Samsung's recent affirmation that the One UI 7 interface will be present on new Galaxy devices. Update, January 21, 2025, 2:29PM ET: This story has been updated to include reservation details for the new (as yet unannounced) Samsung products. Update, January 22, 2025, 9:45AM ET: This story has been updated to add the link to our liveblog.