Shopify Revolutionizes E-commerce with AI-Powered Store Builder and Enhanced Platform Features

Reviewed byNidhi Govil

8 Sources

Shopify introduces an AI-powered store builder and a suite of AI tools in its latest update, aiming to simplify online store creation and enhance the e-commerce experience for merchants and customers alike.

Shopify Unveils AI-Powered Store Builder

Shopify, a leading e-commerce platform, has introduced a groundbreaking AI-powered store builder as part of its Summer '25 Edition update. This new feature allows merchants to create complete online stores by simply entering descriptive keywords, significantly reducing the time and resources required for store setup 12.

Source: Inc. Magazine

Source: Inc. Magazine

The AI Store Builder generates three store layouts, complete with images and text, based on the provided keywords. Vanessa Lee, Vice President of Product at Shopify, explained, "Instead of just having a merchant click and drag and fill out text fields on how they want their site to look - which can be really daunting for some - we thought why not ask them more open-ended questions and set up their store in the best likeness we can imagine, using AI" 25.

Enhanced AI Tools and Platform Features

In addition to the AI Store Builder, Shopify has rolled out over 150 updates across its platform, aimed at improving operations, shopping experiences, and store customization 3. Key features include:

  1. Horizon Theme: A new public theme with built-in AI to assist merchants in adjusting designs without coding 1.
  2. Theme Blocks: Customizable building blocks for online store design 1.
  3. AI-powered block editor: Helps create banners, animations, and images based on text descriptions or image inspirations 13.
  4. Sidekick Upgrade: The AI commerce assistant now supports voice chat, screen sharing, and is available in 20 languages 13.

AI Integration and Developer Tools

Source: TechRadar

Source: TechRadar

Shopify is positioning itself as a more open, assistive platform for both app development and conversational storefronts 4. The update includes:

  1. Next-gen development platform: Simplifies coding, data definition, and app deployment across all Shopify plans 4.
  2. Shopify Catalogue: A structured index of merchant product data built for AI use 4.
  3. Storefront MCP: Allows developers to build AI agents for product recommendations and customer guidance 3.

Partnerships and Future Outlook

Shopify has partnered with Perplexity to integrate AI shopping experiences, leveraging the Shopify Catalogue for conversational search 4. The company is also exploring integrations with platforms like Roblox, allowing customers to checkout physical products in digital environments 3.

CEO Tobi Lütke has suggested that AI may help the company maintain a smaller workforce, indicating Shopify's commitment to AI-driven efficiency 1. With these updates, Shopify aims to make building and managing online stores more accessible and efficient for merchants of all sizes.

Source: Reuters

Source: Reuters

As Shopify continues to invest in AI technologies, it is clear that the company sees artificial intelligence as a key driver of innovation in the e-commerce sector. These developments promise to reshape the landscape of online retail, offering new possibilities for merchants and enhanced experiences for shoppers.

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