SK Hynix Shares Soar to Record Highs Amid AI-Driven Demand and Data Center Plans

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SK Hynix's stock reaches new heights as the company capitalizes on AI-driven demand for high-bandwidth memory chips and plans for a major AI data center in South Korea.

SK Hynix Rides the AI Wave to New Heights

SK Hynix, a leading South Korean memory chip manufacturer, has seen its shares soar to unprecedented levels, reaching a more than two-decade high on Tuesday. The company's stock price has surged almost 50% year-to-date, driven by the booming artificial intelligence (AI) sector and its strong position in the high-bandwidth memory (HBM) market 12.

Source: CNBC

Source: CNBC

Record-Breaking Performance

On Tuesday, SK Hynix's shares rose as much as 4.8% to 260,000 won ($191.26), marking the first time the stock has surpassed the 250,000-won intraday level since the company's integration into SK Group in 2012. The shares closed at a record high of 249,000 won, reflecting investor confidence in the company's growth prospects 2.

AI-Driven Demand and Market Leadership

SK Hynix has emerged as a leader in the high-bandwidth memory market, a crucial component for AI servers. The company has captured an impressive 70% of the HBM market by revenue share in the first quarter, according to Counterpoint Research 1. This dominance in HBM has allowed SK Hynix to overtake Samsung in the overall DRAM market for the first time, securing a 36% global market share compared to Samsung's 34% 1.

Expanding AI Infrastructure

Adding to the positive sentiment, SK Group, SK Hynix's parent company, has announced plans to build South Korea's largest AI data center in partnership with Amazon Web Services. The project, to be located in Ulsan, will involve other SK affiliates such as SK Telecom and SK Broadband, further solidifying the group's commitment to AI infrastructure development 1.

Strong Financial Outlook

Analysts are optimistic about SK Hynix's financial performance. DS Investment & Securities analyst Lee Su-rim estimates that the company's second-quarter operating profit will jump 62% year-over-year to 8.9 trillion won, following a first-quarter operating profit that more than doubled from the previous year 2.

HBM: The Key to Success

The company's robust earnings growth is largely attributed to the increasing proportion of advanced HBM3E products in its total DRAM shipments. HBM products are expected to account for 45% of SK Hynix's total DRAM revenue this year, up from 31% in 2024 2. The company's early mass production of advanced 12-layer HBM3E products has given it a significant edge over competitors 2.

Contrasting Fortunes in the Chip Industry

While SK Hynix flourishes, its rival Samsung Electronics faces challenges. Samsung's market cap reportedly fell to a 9-year low of 345.1 trillion won ($252 billion) as the company struggles to capitalize on AI-led demand 1. This divergence highlights the critical importance of positioning in the AI chip market.

As the AI boom continues to drive demand for advanced memory solutions, SK Hynix appears well-positioned to maintain its growth trajectory and market leadership in the high-bandwidth memory sector.

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