Slack Introduces AI-Powered Agentforce to Revolutionize Workplace Productivity

Agentforce in Slack: The Next Leap in Employee Productivity

Bring your first digital teammate into Slack today Imagine having an AI agent that has the full context of your work, customer needs, and business priorities -- right in Slack. With the new employee-facing experience of Agentforce, this is now a reality. Agents can perform tasks like provide up-to-date, contextual answers based on conversations and connected data, move tasks forward, and serve up expertise in the flow of work. Starting today, you can build specialized, task-specific digital teammates that operate directly in Slack -- where your team is already working. And we are making it even easier to get started with all-new Slack Employee Agent Templates, coming June 12. Powered by role permissions and access to your connected Salesforce Data Cloud Library, conversational Slack history and integrated with the full Salesforce 360, Agentforce generates relevant and secure responses in real time. They're always on, always have full work context, and always ready to help. Slack is where Agentforce becomes a true digital teammate You can deploy Agentforce across Salesforce applications -- including Lightning and Mobile -- but in Slack, there is the additional benefit of agents and employees working side-by-side. Slack's conversational interface makes it the natural home for Agentforce. Agents operate in the same channels where teams already work, using the full context of messages, files, workflows, and shared knowledge to deliver faster, more accurate responses. With a simple @ mention, employees can bring Agentforce into the flow of work to ask questions and trigger actions that move work forward for everyone. Agentforce becomes part of the conversation, helping teams move faster, stay focused, and make better decisions together. Collaborate with your digital teammate by @ mentioning Agentforce directly in a Slack channel or DM. Build faster with Slack Agent Templates To make getting started with agents easier, we're making Slack Employee Agent Templates available to all Agentforce customers starting June 12. These templates come pre-loaded in Agent Builder with topics, actions, and workflows, so you can launch your specialized, employee-facing agents faster. Here's a sneak peek at what's coming: Slack Customer Insights: With this template, you can create an agent that accesses Salesforce data directly within Slack. The agent can summarize opportunities, update CRM records, gather insights, and get answers using your Salesforce Data Library. The agent can create canvases with key details from Salesforce and Slack, keeping knowledge organized, actionable, and ready to share. Slack Onboarding:The Slack Onboarding Agent Template turns onboarding into an interactive Slack experience, helping new hires find answers and connections in real time. Agents built on this template use your knowledge base and public Slack history to explain company policies, identify experts, and send introductions on the new hire's behalf -- so every employee starts with the context, contacts, and confidence to ramp up fast. Slack Employee Help: This Agent template is a flexible guide for building any kind of knowledge-powered support for HR, IT, legal, and sales operations, and more. Connected to your internal knowledge, this agent answers everyday questions by reasoning over Slack history, shared documentation, and connected resources and then packages responses in Slack canvases that are easy to share and refer back to. Employees get quick, reliable answers right in Slack, which gives the subject-matter experts time to focus on more strategic work. Slack Agent Templates are flexible starting points that teams can customize to meet their specific requirements, incorporate their data, and deploy. Give Agents the context they need to work like teammates To be effective, agents need the same context as the rest of your team. That's why we're introducing two powerful capabilities: Slack Enterprise Search and the General Slack Topic. Whether you're customizing a Slack Agent Template or building your own, start by assigning the General Slack Topic and the new Slack Enterprise Search Action to your Agents to equip them with the right capabilities and context. Enterprise Search: With Agentforce in Slack, agents can now search across connected third-party apps -- like Google Drive, Microsoft OneDrive, Asana, and more -- alongside Slack messages and files. This real-time search capability gives agents a broader view of your work, so they can generate more complete, accurate, and context-aware responses based on the tools your team already uses. With the Slack Enterprise Search Action, your agent can take action and provide responses to questions and instructions like: "Search Slack and Google Drive for information on Project Capricorn and organize into a canvas" "Where is the OKR presentation?" "What's the status of my Asana task?" Slack context based on user permissions: Assigning the General Slack Topic topic in Agent Builder gives your agent the ability to operate with the context and permissions of each user when prompted -- drawing from thier access and conversational context to take relevant, secure action that moves work forward. With this, Agentforce becomes an active contributor that automates routine tasks and help teams stay focused on high-impact work. With the General Slack Topic, your agent can respond to questions like: "Find messages from @LaurenBailey about pricing from last week" "Create a deal handoff canvas and include a summary of the Acme account" "Send a DM to the Acme account owner" And because Agentforce honors user-level permissions, every response is not only relevant to each employee, but also respects your team's Salesforce and Slack access controls, ensuring data stays secure and access is never overextended so you can deploy with confidence. With permissioned access to your connected Salesforce Data Library, unstructured conversational information in Slack, and the context of your connected third-party apps and tools, Agentforce can reason across your full work context, surfacing exactly what employees need without switching tools. Slack is the central place where Agentforce truly understands how your team works. Scale knowledge and agent adoption with Shareable Prompts After your agents are launched, encourage adoption with shareable prompts. These allow you to easily share effective ways to interact with agents. Share prompts via DM or embed them in a canvas, directing colleagues to the right agent for the task. Shareable prompts are a simple way to scale knowledge sharing, guide adoption among teammates, and highlight the value of Agentforce. Quickly share prompts in Slack. For example, let's say your Customer Insights Agent gave you a great response to, "How do I convert a trial customer to paid?" With shareable prompts, you can share that question in a channel or embed it in a canvas, making the solution accessible to the entire team. Unlock Agentforce for Everyone Salesforce Admins can now assign users a no-cost Salesforce Identity license and connect them to corresponding Slack users. This allows any Slack user to work with Agentforce, gaining valuable user context and permissioned access to data stored in Data Cloud. As a result, every team across your company, even those without Salesforce licenses, can benefit from Agentforce in Slack. Customers are already seeing results Teams are using Agentforce in Slack to automate repetitive work and unlock more time for high-value, creative tasks. At reMarkable, a fast-growing paper tablet company, Agentforce in Slack is helping bridge the gap between manual tasks and real-time team action: "Agentforce in Slack gave our teams a faster path to support. Whether it's IT help or internal know-how, they get what they need without breaking focus. That means more time spent on high-value, creative work -- and less on chasing answers." -- Nico Cormier, CTO of reMarkable Ready to build your first digital teammate? Now, every team can get started working alongside Agentforce. With Agentforce in Slack, you're not just adding AI -- you're extending your workforce by adding digital teammates that are always on 24/7 and, and always have the full context of your business. And now it's even easier to get started with new Slack Agent Templates Join our webinar, "Driving Productivity With Agentforce in Slack", on June 5 at 10 a.m. PT to learn how you can quickly build digital teammates with Slack Agent Templates, or contact Sales to get access to Agentforce today.

Slack's new hustle: From free chats to paid productivity | Advertising | Campaign India

With AI agents, structured integrations, and Slack Connect, Salesforce bets on transforming Slack from a chat tool into a marketer's operating system. When Salesforce acquired Slack for $27.7 billion in 2021, many wondered how a workplace chat app would justify that price tag. Three years later, the answer lies in the way Slack is being reimagined -- not just as a collaboration platform, but as a strategic hub for business productivity. And if there's one market where this strategy is being tested at scale, it is India. India, as Rahul Sharma, vice president of sales at Salesforce, explains, is one of Slack's most promising markets. "We've seen immense value in tapping into the broader Salesforce ecosystem to drive deeper adoption and business value for our users," he says. Slack's free user base in India -- ranging from students at IITs to early-stage startups -- is one of its largest globally. Many of these users eventually graduate into paid enterprise plans, creating a built-in adoption funnel that Salesforce is now keen to convert more aggressively. From chat app to command centre Slack's real push lies in transforming itself into what Salesforce calls a 'Work Operating System'. Sharma outlines the platform's integration play, "Slack offers deep native product integrations across Salesforce's clouds, combining structured and unstructured data to unlock productivity that's not been experienced before." For marketers, this convergence solves a long-standing pain point. Fragmented tech stacks -- messaging apps, CRMs, dashboards, project managers -- create disconnected workflows. Slack's proposition is to bring all these tools under one umbrella, aided by over 2,600 app integrations. This includes everything from Google Analytics and Asana to DocuSign and Tableau, helping teams eliminate context switching. "Slack surfaces data from different platforms directly into channels where teams are already collaborating," Sharma explains. "With intelligent automation and reusable workflows, marketers can focus on strategic and creative work that drives results." AI agents, not assistants Central to this transformation is Agentforce -- Slack's AI-powered digital labour force. Unlike traditional bots, it embeds AI agents directly into Slack conversations, making them context-aware teammates. "In marketing workflows, Agentforce enhances human efforts across the campaign lifecycle," Sharma informs. "It streamlines workflows -- from campaign management and optimisation to content generation, document briefs, and marketing plans." The big promise here is automation without sacrificing context. Slack's AI doesn't promise to merely answer questions -- it scans conversation history, permissions, and relevant data to produce summarised insights and actionable recommendations. "Agentforce can tap into public and permissioned conversational data across Slack's channels, lists, and canvases," Sharma says. "This makes it a powerful, knowledgeable member of your team." For example, a marketing team could ask, "Summarise last week's performance on our IPL digital campaign," and Agentforce will scan the relevant messages, reports, and analytics dashboards to deliver a contextual answer -- without anyone having to hunt for that info manually. Turning data chaos into clarity In the quest to serve customers the right message at the right moment, marketers today are armed with an arsenal of data -- from click trails to geotags to every like, swipe and scroll. When stitched together well, this data tapestry can deliver personalised campaigns that truly land. In fact, McKinsey reports that businesses doing this right see up to 40% higher revenue. But here's the catch: while data is the fuel of personalisation, it's also becoming its biggest roadblock. According to a Braze survey, 80% of marketers admit they're swimming in more data than they can actually use. The problem isn't collection -- it's coherence. With brands now spread across more channels than ever, that data is splintering. Majority of the brands are flying blind through the personalisation maze -- and risking both relevance and revenue in the process. For marketers overwhelmed by unstructured data, Slack positions itself as a clarity engine. Sharma cites a Forrester study, pointing out that 41% of work time is spent on low-value tasks due to data silos and disconnected apps. Slack, with over 700 million messages exchanged daily, already sits atop a vast pool of unstructured data. Its AI layer, Sharma claims, turns this data into usable intelligence. "With Slack AI, marketers can surface the right information, streamline collaboration, and drive action," he says. What does this look like in action? A marketer running a multi-city campaign can use Slack's AI to summarise updates from five different teams, track creative feedback, and review analytics -- all from within a Slack thread. It reduces lag, speeds up decision-making, and removes the need for constant check-ins. The ROI multiplier In today's marketing world, speed is strategy, data is currency, and collaboration is the secret sauce. Campaigns can't wait, feedback loops are tighter than ever, and ROI isn't a quarterly metric anymore -- it's a real-time scoreboard. This is where Slack wants to come in; not as another tool to juggle, but as the digital ally marketers didn't know they needed. Positioned as a work operating system, it brings people, platforms, and processes under one roof -- eliminating silos, streamlining execution, and keeping the campaign engine running on high gear. Sharma believes that in a time when marketers are under pressure to show real-time ROI, Slack's integration into Salesforce's ecosystem delivers metrics marketers care about: faster campaign execution, improved agility, and measurable impact. "A Forrester Total Economic Impact study revealed that organisations using Slack saw a 15% increase in the number of major global campaigns delivered," he notes. This wasn't just because of AI -- but due to a mix of streamlined approvals, centralised communication, and fewer tool-switching moments. Slack's Workflow Builder allows marketers to automate repetitive tasks, like creative approvals or lead distribution. More significantly, Agentforce extends this by letting marketing teams scale their output without scaling headcount. "Employees gain a limitless, always-on digital labour force," says Sharma. "They can focus on ideation and storytelling, while agents handle optimisation and reporting." Beyond internal teams: Rethinking external collaboration Another area Slack is doubling down on is external collaboration. Slack Connect lets up to 250 organisations collaborate in a single channel, without using email. This has been especially useful for marketing teams coordinating with agencies, freelancers, and media partners. "Slack Connect is transforming the speed and efficiency of decision-making," Sharma asserts. "Whether co-creating campaigns, iterating on creative, or aligning on strategy -- teams can work in a unified environment." In practice, this means that a campaign brief doesn't get lost in email chains. Feedback loops are faster, version control is simpler, and accountability improves. In a sector where time-to-market is a competitive edge, this can make a meaningful difference. At the heart of Slack's India strategy is a classic bundling play -- convert high-intent free users by showing them what productivity at scale looks like. India's startup density, developer community, and enterprise growth make it fertile ground for such a push. The AI integration, particularly via Agentforce, is designed to appeal to productivity-conscious CMOs who need to do more with less. "Marketers today are expected to move faster than ever, yet they're often bogged down by a tangle of disconnected tools," Sharma says. "Slack is solving this challenge as a work operating system that unites people, apps, data, and Agentforce." To succeed in India, though, Slack will need more than just integrations and AI -- it will need strong customer success teams, local case studies, and sustained value delivery to scale its paid user base. That's likely where its Salesforce connection -- and distribution muscle -- comes in. For now, Slack is betting that marketers no longer want to just communicate. They want a single pane of glass that turns team chat into campaign impact. Whether that's a message worth paying for, only time -- and India's enterprise CXOs -- will tell.