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On Wed, 5 Feb, 12:07 AM UTC
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Performance, unplugged: How PCs powered by Snapdragon are taking the modern workplace to the next level
Snapdragon Series X laptops are designed for the future of work. Remote and hybrid work has become a major component of how many industries operate. But staying productive wherever you're working demands cutting-edge tools that deliver both power and portability - all without the added anxiety of limited battery life. Snapdragon powered laptops are ready for that challenge, offering the combination of incredible performance and extensive battery life that lets you work from anywhere and however you choose. Traditional laptop designs based on the x86 architecture often force users to compromise. Lightweight and compact x86 devices lack power and screen-space for demanding tasks, while high-performance laptops typically need to be plugged in to show their full potential. Windows on Snapdragon, however, does things differently. In the latest generation of Snapdragon X Series processors, up to 12 high-performance Oryon CPU cores offer performance that can rival Apple's M3 CPUs, as well as the best AMD and Intel chips have to offer - all while consuming significantly less power. That incredible efficiency allows for multi-day battery life: up to 22 hours from a single charge. Workers can stay productive for longer, without worrying about finding an outlet, whether they're on the road, in their home office, or at a client site. Untethering workers is a major design philosophy behind Snapdragon on Windows. Snapdragon X SoCs don't throttle performance when running from battery, unlike most traditional x86 laptop designs. This allows workers to complete even demanding tasks without reaching for a power cord. It keeps them more engaged in the task at hand, and that means they can work more autonomously. The raw power and efficiency of Snapdragon X chips is augmented by their onboard neural processor (NPU). With up to 45 TOPS of AI performance, this chip can handle a number of tasks that would typically be managed by the CPU and GPU, freeing them up to tackle the demanding tasks they were designed for. It also means running the latest AI-powered applications and tools won't slow the laptop down, allowing Snapdragon X users to tap into all of the latest assistive technologies, without being weighed down by additional demands on their hardware. Snapdragon X laptops are redefining mobile computing in the workplaces of both today and tomorrow. They combine power, portability, and advanced AI features on a single platform, all with the kind of efficiency that was previously reserved for low-power Chromebooks. Snapdragon X offers a compelling alternative to Intel, AMD, and Apple, and answers the question, Why can't you have everything in a laptop? (You can!) AI and modern hybrid working arrangements have opened the door to a new dynamic of more capable and independent workers. But they need the right tools for the job. Snapdragon X laptops are a flexible, capable option for anyone wanting the best that modern Windows laptops can be. Powerful, highly efficient, and able to leverage the latest technologies to handle the demands of the modern workplace, wherever it is.
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AI PCs powered by Snapdragon: The new office assistant you can't live without
Snapdragon X Series laptops are at the forefront of the AI transformation. Artificial intelligence (AI) has quickly transitioned from a sci-fi concept to a tangible, real-world tool seemingly overnight. But while AI chatbots like ChatGPT have grabbed headlines for their early successes and mistakes, on-device AI is set to be the next step in their evolution as convenient and powerful assistive tools for everyone. Devices powered by Snapdragon X Series platforms are at the forefront of this transformation, providing businesses and organizations with AI capabilities that are changing how we all work and collaborate -- and will continue to do so in the future. What sets Snapdragon apart from x86 compatible processors is its Windows on Snapdragon features. A powerful NPU accelerates AI tasks like voice and image processing, while a high-performance, low-power CPU ensures smooth and efficient operation, even with demanding tasks. The Snapdragon NPU is built specifically to accelerate AI workloads and can handle trillions of AI calculations a second, making it a capable way to power modern AI on-device, rather than relying on cloud connected servers. This makes AI faster and more effective, as well as maintaining privacy by keeping your data only on your device. Snapdragon X Series processors take AI performance to the next level, reaching as high as 45 TOPs (trillions of operations per second), allowing for robust AI model calculations. For example, this enables Stable Diffusion image generation in under a second, and the ability to handle up to 13 billion parameters of text prompting in text-based tasks. Compared to competitors, you can run more demanding large language models locally, and all without sapping the battery. It's not just about faster AI computations, though - it's about what that power delivers for workers. With a Snapdragon enabled laptop, workers can enjoy real-time, local translation during meetings. Voice-to-text transcription can happen instantaneously and accurately with an NPU, meaning you never miss an important point in the conference call - even if you have to step away. And this is just one example, as many of our favorite apps are being updated with new AI enabled experiences all the time. Snapdragon NPUs allow for faster and more effective image and text generation, too - perfect for whipping up concept art for a new project on the fly. This additional performance allows the AI and worker collaborative and creative process to happen in near real-time, rather than consistently waiting for the task to complete before iterating. For creative professionals, the apps in Adobe's Creative Suite can all use NPUs for advanced generative purposes, with a more than 10% boost over competing Intel hardware. In Gimp Chat, Snapdragon X NPUs can generate images up 3.7 times faster, while in DaVinci Resolve the NPU-powered Magic Mask feature is up to three times faster on Snapdragon. This helps businesses deliver high-quality results to clients faster, making them more competitive in fast-paced industries, and it's just the beginning. More apps are adding AI-powered capabilities every week, and on-device NPUs can perform those tasks faster, more effectively, and with added privacy than cloud-powered solutions. For companies developing in-house AIs, Snapdragon's NPU can compress and quantize algorithms while maintaining effectiveness and accuracy. Qualcomm's AI Stack accelerates AI development and deployment with the Qualcomm Neural Processing SDK and Qualcomm AI Engine Direct SDK. These tools help developers fully leverage the power of Snapdragon SoCs to optimize performance for workers and consumers. In an era of swift AI advancement, it pays to be at the forefront of the latest technologies. With Snapdragon laptops, you can rest assured that your teams have the best hardware to deliver on task, on time. With Snapdragon, AI can be the office assistant all workers need, to be their most effective at all times.
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Forget performance versus efficiency, PCs powered by Snapdragon let you have both
Snapdragon X Series laptops deliver game-changing performance and all-day battery life. Snapdragon X Series processors redefine what modern portable computing can be by delivering both extensive battery life and unparalleled performance on a single processor. With up to 12 Oryon CPU cores, up to 4.6 TFLOPS of power from the onboard GPU, and 45 TOPS for AI calculations, the new Snapdragon processors can deliver incredible results in professional workloads and entertainment alike. What sets these chips apart is the incredible combination of power and efficiency - even amongst stiff competition from the latest generation of MacBooks and x86 Windows devices. Workers with high-powered laptops are used to having to plug them in regularly to maintain battery life and enjoy strong performance, but the latest generation Snapdragon laptops do things differently. With Windows on Snapdragon, you get incredible battery life with sustained performance even when unplugged, for a truly untethered, high-performance computing experience. These are the kind of laptop devices which let your workers stay productive for longer, wherever they are, without constraint. Most laptop owners are used to staying near a charger for maximum performance and expect far less than 10 hours of battery life between charges. With the new Snapdragon X Series laptops, however, you can upend their preconceptions with a new tier of performance and longevity. Snapdragon X Series laptops can offer up to 22 hours of battery life. That's enough for multiple workdays, whether it's back-to-back meetings, long-haul travel, or home-office marathons (with a quick streamed movie in their downtime). With its mobile heritage, Snapdragon power management is second-to-none in the PC industry. It's the Snapdragon processors at the heart of these laptops that deliver such stellar battery life. The new Oryon cores offer comparable performance to the competition, but at a much lower power draw. When combined with an equally efficient, but powerful onboard Adreno GPU, you end up with devices that can compete on performance with the best the competition has to offer, whilst maintaining extensive battery life and portability. That means fewer interruptions and lower energy costs - the kind of benefits that can scale across a whole team. These processors are fantastic at single-threaded and multi-threaded workloads, too, making them excellent for multi-tasking, or focusing in on a demanding application. Video editing is a breeze, 3D design work is fast and responsive, and everyday apps like Chrome and Edge run faster on Snapdragon. Combined with excellent connectivity from the latest wireless connection standards, like Wi-Fi 7 and Dual Bluetooth, you can expect exceptionally fast and clean connections, with no drops, stutters, or buffering to be concerned with. To top off this potent combination, all Snapdragon X Series laptops come equipped with a powerful AI neural processing unit (NPU). This Hexagon processor delivers as much as 45 TOPS, making it one of the fastest and efficient dedicated AI accelerators in modern computing. It's this tri-fecta of potent hardware choices that make the latest Snapdragon processors so impressive, and why Snapdragon hardware is at the heart of the new-generation of AI PC. Snapdragon processors have long set the standard for smartphones and smaller mobile devices, but now they're bringing that blend of capability and longevity to the full Windows experience. The result is a seamless, uncompromising experience that keeps up with the demands of modern day professionals. With a Snapdragon X Series powered laptop, you get everything you need to do anything you want, for as long you want, wherever you want.
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Smarter security: How AI PCs powered by Snapdragon are enabling modern IT management
Snapdragon laptops bring AI in-house, combatting security and privacy concerns for IT managers. The AI goldrush is upon us, with organizations all over the world keen to take advantage of this exciting and emerging technology - but IT managers still have their apprehensions. Along with its new frontiers for productivity and innovation, AI also introduces significant security and privacy concerns. Prudent managers and developers know that some tasks are too sensitive to trust to the cloud, where you can't control what happens to your data and who has access to it. That's where AI PCs powered by Snapdragon come in, with game changing on-device processing capabilities. Snapdragon-powered laptops with fast and efficient on-device neural processing combine incredible performance and efficiency with robust security, enabling organizations to take full advantage of the latest AI models, without putting business interests and secrets at risk. With the ability to process data locally, on-device, these devices empower businesses to run sensitive data through AI models and deploy AI-powered security software - all without relying on external servers. The data stays where you have full control, at all times. The advent of popular AI was a watershed moment in AI adoption, but the earliest implementations of ChatGPT-based and homegrown AI solutions were fraught with pitfalls, especially with regards to data security. Businesses leaving AI adoption up to individuals risked having private and secure information shared with tools and companies with little compulsion to protect it. This approach created all kinds of compliance difficulties and potential vulnerabilities that many organizations were unprepared to manage. In the future, onboarding AI responsibly will become a must for organizations. Snapdragon powered laptops offer a solution to those problems by bringing the AI and the data it has access to entirely in-house. All Snapdragon X Series processors offer the same NPU performance - when you use AI powered by that NPU all data is processed locally, from the prompt text itself, to any personal data imparted to the AI, to any files shared as part of the request. This eliminates privacy concerns and makes sure that no-one has access to your data but you and your team, mitigating concerns over data breaches. This has the added benefit of streamlining compliance with international data privacy laws, too. If user data remains within company servers, you needn't have policies in place to manage international transfer of customer information. This in turn reduces staff training costs and time investment, helping to keep your workers on task and focused on improving their service to you and your clients. This not only helps with today's security challenges, but also allows for tomorrow's considerations. As teams grow more confident in their use of AI, the quantity and size of the prompts will inevitably increase. That leads to increased pressure on the network and makes workers ever-more reliant on that network connectivity. Local, national, or international networking issues can interfere with important tasks, and AI server downtime or congestion can slow workers to a crawl. Using on-device AI powered by Snapdragon NPUs eliminates many of these concerns and ensures that the AIs your team uses the most are available at all times. Whether you're looking to protect your own data, customer information, or make sure that the AI's your workers need are always available, using local AI on Snapdragon X Series laptops keeps you firmly in control. It gives you complete oversight over how your data is handled and removes the potential concerns of international privacy laws and remote data theft. Fast and effective Snapdragon NPUs deliver on-device performance and control over the latest AI models and offer a solid value proposition for anyone looking to upgrade. They're one of the best ways to secure full value from AI advances, while keeping a firm grip on how it integrates with your business.
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Qualcomm's Snapdragon X Series processors are transforming laptop computing with powerful AI capabilities, extended battery life, and enhanced security features, positioning themselves as strong competitors in the PC market.
Qualcomm's Snapdragon X Series processors are making waves in the laptop market, offering a compelling alternative to traditional x86 architecture and even challenging Apple's M3 CPUs. These processors are designed to meet the demands of modern remote and hybrid work environments, combining high performance with exceptional energy efficiency 1.
The latest generation of Snapdragon X Series processors boasts up to 12 high-performance Oryon CPU cores, delivering performance that rivals top competitors while consuming significantly less power. This efficiency translates to impressive battery life, with laptops powered by these processors capable of running for up to 22 hours on a single charge 13.
Unlike many x86-based laptops, Snapdragon X-powered devices maintain their performance even when running on battery power. This feature allows workers to complete demanding tasks without being tethered to a power outlet, enhancing productivity and flexibility in various work settings 1.
A standout feature of the Snapdragon X Series is its powerful Neural Processing Unit (NPU). With up to 45 TOPS (Trillion Operations Per Second) of AI performance, these chips can handle complex AI workloads efficiently 2. This capability enables advanced features such as:
The NPU's ability to process AI tasks locally not only improves performance but also enhances data privacy and security by keeping sensitive information on the device 4.
For IT managers, Snapdragon-powered laptops offer a solution to the security and privacy concerns associated with cloud-based AI services. By processing data locally, these devices allow organizations to leverage AI capabilities without risking exposure of sensitive information to external servers 4.
This on-device AI processing also simplifies compliance with international data privacy laws and reduces the risk of data breaches. It ensures that AI tools remain available even during network outages or server congestion, providing a more reliable workflow for employees 4.
Snapdragon X Series processors are positioning themselves as strong competitors in the PC market, offering advantages over both x86 architecture and Apple's M-series chips. Key benefits include:
The combination of powerful CPU, GPU, and NPU in Snapdragon X Series processors is particularly beneficial for creative professionals. These chips can accelerate AI-powered features in popular software suites:
This performance improvement allows businesses to deliver high-quality results more quickly, potentially giving them a competitive edge in fast-paced industries 2.
As AI continues to evolve and integrate into various aspects of work, Snapdragon X Series processors are well-positioned to meet future demands. Their powerful NPUs and efficient architecture provide a foundation for running increasingly complex AI models locally, ensuring that businesses can adapt to new AI-powered tools and workflows 24.
In conclusion, Qualcomm's Snapdragon X Series processors are redefining expectations for laptop performance, battery life, and AI capabilities. By offering a compelling balance of power, efficiency, and security, these processors are poised to play a significant role in shaping the future of mobile computing for both personal and professional use.
Reference
Qualcomm introduces the Snapdragon X platform in India, aiming to make AI-enabled PCs more accessible and affordable. The launch includes new partnerships, retail strategies, and the first Snapdragon X-powered laptops from ASUS.
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Qualcomm introduces the Snapdragon X chip at CES 2025, aiming to bring Copilot+ PCs to the $600 price range. The new chip promises improved performance and efficiency compared to Intel counterparts.
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12 Sources
Microsoft introduces Copilot PCs with dedicated AI chips, promising enhanced productivity and user experience. This development marks a significant shift in personal computing, with major manufacturers joining the AI PC revolution.
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4 Sources
Qualcomm introduces the Snapdragon X Plus chipset, aiming to bring AI capabilities to more affordable Windows laptops. This new processor promises enhanced performance and AI features at a lower price point.
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Qualcomm's Snapdragon X Elite processor shows impressive performance in benchmarks, potentially rivaling Apple's M3 and Intel's latest chips. This development could reshape the PC market, especially for Windows-based devices.
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