Snowflake strikes $200M deal with OpenAI to integrate AI models directly into data platform

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Snowflake has signed a $200 million multiyear partnership with OpenAI to bring enterprise-grade AI models directly into its data platform. The deal bypasses Microsoft's Azure ecosystem and positions OpenAI as a primary model provider on Snowflake's platform, giving 12,600 customers access to build and deploy AI applications and agents on governed enterprise data across all major clouds.

Snowflake OpenAI Partnership Reshapes Enterprise AI Access

Snowflake has announced a $200 million partnership with OpenAI, fundamentally changing how its 12,600 customers access generative AI capabilities. The multiyear partnership with OpenAI brings AI models directly into Snowflake's data platform, marking a significant shift from the company's previous Microsoft-mediated relationship with the AI leader

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. OpenAI models will now be natively available within Snowflake Cortex AI managed service and Snowflake Intelligence, positioning OpenAI alongside Anthropic, Meta Platforms, and Mistral AI as primary model providers on the platform

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Source: CRN

Source: CRN

Christian Kleinerman, Snowflake's executive vice president of product, emphasized the directness of this arrangement during a media roundtable ahead of Snowflake's Build London event. "The partnership, or the ability to host OpenAI models, has been mostly in a partnership with Microsoft," Kleinerman explained. "This is directly with OpenAI"

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. This distinction matters for Snowflake enterprise customers who can now build and deploy AI applications without routing through Azure's infrastructure.

Enterprise-Grade AI Models Meet Governed Data

The collaboration enables businesses to integrate OpenAI models with their proprietary enterprise data while maintaining strict governance and security standards. Snowflake CEO Sridhar Ramaswamy stated that customers can "harness all their enterprise knowledge in Snowflake together with the world-class intelligence of OpenAI models, enabling them to build AI agents that are powerful, responsible, and trustworthy"

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. Advanced models such as GPT-5.2 will be accessible within Snowflake Intelligence, the company's natural language-based agentic platform that allows employees to query and act on both structured and unstructured data

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Source: SiliconANGLE

Source: SiliconANGLE

Snowflake's enterprise-readiness features include a 99.99% uptime service-level agreement, business continuity capabilities, and governance controls through the Snowflake Horizon Catalog

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. These safeguards address concerns among regulated industries about reliability and compliance, allowing organizations to deploy context-aware AI applications without compromising on security or performance standards.

Real-World Applications and Customer Impact

Joint customers including Canva and Whoop plan to leverage this integration to deploy AI applications and agents across their businesses

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. Helen Crossley, Canva's head of data science, noted that "the ability to bridge advanced AI models with our enterprise data allows us to move quickly and test new ideas, without compromising on security or performance"

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. Whoop already uses Snowflake Intelligence to develop AI agents for data analysis and decision-making tasks

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The partnership includes co-innovation and joint go-to-market initiatives through which both companies will develop customized AI solutions delivering tangible ROI for enterprise customers

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. Snowflake and OpenAI will co-develop new features using OpenAI's APIs and agent frameworks, with emphasis on building interoperable AI agents that can reason over governed data and act across enterprise systems

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. Cortex AI Functions will enable customers to analyze data of all types, including unstructured text, images, and audio, using SQL

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Strategic Implications for Enterprise AI Adoption

Kleinerman emphasized that Snowflake's approach addresses critical enterprise challenges including data silos, infrastructure complexity, and regulatory requirements

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. By running agents directly on customer data inside the AI Data Cloud rather than requiring data movement to external services, Snowflake reduces security risks and operational complexity

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. This mirrors Snowflake's December deal with Anthropic, also valued at $200 million, which brought Claude AI models to the platform

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The partnership extends beyond customer-facing capabilities. OpenAI uses Snowflake as a data platform for experiment tracking and analytics, while Snowflake leverages ChatGPT Enterprise internally to support employee productivity and decision-making

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. This bidirectional relationship suggests both companies see long-term strategic value in the collaboration. For enterprises watching this space, the deal signals a shift toward direct model provider relationships that prioritize data governance and reduce dependency on hyperscaler intermediaries like Microsoft.

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