SoftBank and OpenAI Launch Joint Venture in Japan, Unveiling Cristal AI Service

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On Thu, 30 Jan, 8:00 AM UTC

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SoftBank and OpenAI have formed a 50-50 joint venture called SB OpenAI Japan, introducing the Cristal AI service for enterprise use. This collaboration marks a significant step in AI advancement in Japan, with implications for global AI development and competition.

SoftBank and OpenAI Form Strategic Partnership

SoftBank Group and OpenAI have announced a significant collaboration, forming a 50-50 joint venture called SB OpenAI Japan. This partnership was unveiled at a major AI briefing in Tokyo, attended by executives from 500 top companies 12. The event featured SoftBank CEO Masayoshi Son and OpenAI CEO Sam Altman, who introduced their new AI tool, "Cristal Intelligence," designed for enterprise use 1.

Cristal Intelligence: A New AI Powerhouse

Cristal Intelligence is positioned as an AI agent capable of autonomously analyzing internal documents, codes, meeting notes, and more 1. Son, demonstrating the tool's potential with a symbolic blue crystal ball, explained that Cristal could be utilized for various business functions including planning, marketing, email management, and deciphering old source codes 23.

Substantial Investment and Rollout Plans

SoftBank Group has committed to investing US$3 billion annually into SB OpenAI Japan 1. This significant funding will primarily support the integration of Cristal Intelligence across SoftBank's subsidiaries, including SoftBank Telecom, Arm, LY, ZOZO, PayPay, and others 13. The initial rollout of Cristal will focus on Son's own SoftBank Group companies 2.

Global AI Initiatives and Partnerships

This collaboration is part of a broader initiative called the "Stargate" project, which involves SoftBank, OpenAI, and Oracle. Announced in January in the presence of US President Donald Trump, the project aims to invest US$50 billion in AI development in the US over the next four years 14. Son has indicated that Stargate will expand beyond the US into Japan and other nations 4.

Addressing Data Sovereignty and Security Concerns

SB OpenAI Japan plans to establish data centers in Japan to ensure the safety of AI inference and training processes 1. This move addresses growing concerns about data sovereignty and reduces dependency on foreign technologies. While Cristal Intelligence's training and development will remain US-based, the collaborative structure aims to mitigate risks of over-reliance on foreign AI technologies 1.

New AI Capabilities and Competition

Altman introduced "deep research," a new capability allowing ChatGPT to perform more complex tasks, such as preparing reports by browsing the web and finding thousands of sources rapidly 35. This feature will be available in Japan in the Japanese language 3. However, the AI landscape is evolving rapidly, with Chinese newcomer DeepSeek announcing very smart but low-cost AI models, potentially disrupting the market 45.

Challenges and Uncertainties

Despite the excitement surrounding SB OpenAI Japan's services, Japanese companies remain cautious about entrusting sensitive data to external providers 1. The widespread adoption of these AI services is still uncertain, as businesses may be hesitant to rely on a single provider, especially given potential difficulties in switching to other generative AI services in the future 1. Additionally, the costs and challenges in the adoption process of SB OpenAI Japan's services remain unclear 1.

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