Sportradar Expands Micro-Markets Offering, Revolutionizing Sports Betting
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Sportradar Drives Betting Innovation with Micro Markets Expansion
ST. GALLEN, Switzerland, Sept. 19, 2024 (GLOBE NEWSWIRE) -- Sportradar (NASDAQ: SRAD) is set to further transform the betting landscape with the launch of micro markets, the next generation of in-play betting products, across leading sports, opening fresh revenue streams for operators. In a strategic move, Sportradar, in collaboration with Tennis Data Innovations (TDI), is introducing micro markets for ATP tennis matches this October. This exclusive partnership marks yet another step in offering bettors more granular and engaging wagering options in tennis.* Sportradar currently offers micro markets across other popular sports including soccer and table tennis. By leveraging advanced artificial intelligence (AI) and deep tennis data from TDI, Sportradar will offer operators a cutting-edge solution that processes hundreds of thousands of data points per match. The result is eight distinct micro markets expected to generate approximately 1,500 new betting opportunities per match. Unique to Sportradar, the ATP tennis micro markets include: Karl Danzer, SVP Odds Services at Sportradar said: "The introduction of micro markets underscores Sportradar's commitment to leading the industry with advanced proprietary technology to provide clients with unmatched opportunities to engage fans and generate new revenue across hugely popular betting sports like tennis." Sportradar is set to further expand micro markets with the addition of American football, baseball, basketball and ice hockey in the first half of 2025. *Micro betting is a form of live wagering that enables operators to offer bets on specific, short-term outcomes within a game or event. About Sportradar Sportradar Group AG (NASDAQ: SRAD), founded in 2001, is a leading global sports technology company creating immersive experiences for sports fans and bettors. Positioned at the intersection of the sports, media and betting industries, the company provides sports federations, news media, consumer platforms and sports betting operators with a best-in-class range of solutions to help grow their business. As the trusted partner of organizations like the ATP, NBA, NHL, MLB, NASCAR, UEFA, FIFA and Bundesliga, Sportradar covers close to a million events annually across all major sports. With deep industry relationships and expertise, Sportradar is not just redefining the sports fan experience, it also safeguards sports through its Integrity Services division and advocacy for an integrity-driven environment for all involved.
[2]
Sportradar Drives Betting Innovation with Micro Markets Expansion By Investing.com
ST. GALLEN, Switzerland, Sept. 19, 2024 (GLOBE NEWSWIRE) -- Sportradar (NASDAQ: SRAD) is set to further transform the betting landscape with the launch of micro markets, the next generation of in-play betting products, across leading sports, opening fresh revenue streams for operators. In a strategic move, Sportradar, in collaboration with Tennis Data Innovations (TDI), is introducing micro markets for ATP tennis matches this October. This exclusive partnership marks yet another step in offering bettors more granular and engaging wagering options in tennis. Sportradar currently offers micro markets across other popular sports including soccer and table tennis. By leveraging advanced artificial intelligence (AI) and deep tennis data from TDI, Sportradar will offer operators a cutting-edge solution that processes hundreds of thousands of data points per match. The result is eight distinct micro markets expected to generate approximately 1,500 new betting opportunities per match. Unique to Sportradar, the ATP tennis micro markets include: Karl Danzer, SVP Odds Services at Sportradar said: The introduction of micro markets underscores Sportradar's commitment to leading the industry with advanced proprietary technology to provide clients with unmatched opportunities to engage fans and generate new revenue across hugely popular betting sports like tennis. Sportradar is set to further expand micro markets with the addition of American football, baseball, basketball and ice hockey in the first half of 2025. Micro betting is a form of live wagering that enables operators to offer bets on specific, short-term outcomes within a game or event. About Sportradar Sportradar Group AG (NASDAQ: SRAD), founded in 2001, is a leading global sports technology company creating immersive experiences for sports fans and bettors. Positioned at the intersection of the sports, media and betting industries, the company provides sports federations, news media, consumer platforms and sports betting operators with a best-in-class range of solutions to help grow their business. As the trusted partner of organizations like the ATP, NBA, NHL, MLB, NASCAR, UEFA, FIFA and Bundesliga, Sportradar covers close to a million events annually across all major sports. With deep industry relationships and expertise, Sportradar is not just redefining the sports fan experience, it also safeguards sports through its Integrity Services division and advocacy for an integrity-driven environment for all involved.
[3]
Sportradar Drives Betting Innovation with Micro Markets Expansion - Sportradar Gr (NASDAQ:SRAD)
ST. GALLEN, Switzerland, Sept. 19, 2024 (GLOBE NEWSWIRE) -- Sportradar SRAD is set to further transform the betting landscape with the launch of micro markets, the next generation of in-play betting products, across leading sports, opening fresh revenue streams for operators. In a strategic move, Sportradar, in collaboration with Tennis Data Innovations (TDI), is introducing micro markets for ATP tennis matches this October. This exclusive partnership marks yet another step in offering bettors more granular and engaging wagering options in tennis.* Sportradar currently offers micro markets across other popular sports including soccer and table tennis. By leveraging advanced artificial intelligence (AI) and deep tennis data from TDI, Sportradar will offer operators a cutting-edge solution that processes hundreds of thousands of data points per match. The result is eight distinct micro markets expected to generate approximately 1,500 new betting opportunities per match. Unique to Sportradar, the ATP tennis micro markets include: The next breakpointWill the next serve be an ace, rally, or double fault Who will serve the next aceAll point outcomes (player 1 winner; Player 1 Error, Player 2 Winner; Player 2 Error) Total shots in a point Last stroke type (e.g. serve, return, forehand, backhand, or volley) Karl Danzer, SVP Odds Services at Sportradar said: "The introduction of micro markets underscores Sportradar's commitment to leading the industry with advanced proprietary technology to provide clients with unmatched opportunities to engage fans and generate new revenue across hugely popular betting sports like tennis." Sportradar is set to further expand micro markets with the addition of American football, baseball, basketball and ice hockey in the first half of 2025. *Micro betting is a form of live wagering that enables operators to offer bets on specific, short-term outcomes within a game or event. About Sportradar Sportradar Group AG SRAD, founded in 2001, is a leading global sports technology company creating immersive experiences for sports fans and bettors. Positioned at the intersection of the sports, media and betting industries, the company provides sports federations, news media, consumer platforms and sports betting operators with a best-in-class range of solutions to help grow their business. As the trusted partner of organizations like the ATP, NBA, NHL, MLB, NASCAR, UEFA, FIFA and Bundesliga, Sportradar covers close to a million events annually across all major sports. With deep industry relationships and expertise, Sportradar is not just redefining the sports fan experience, it also safeguards sports through its Integrity Services division and advocacy for an integrity-driven environment for all involved. For more information about Sportradar, please visit www.sportradar.com Sportradar Press Contact: Sandra Lee [email protected] Sportradar Investor Relations Contact: Jim Bombassei [email protected] Market News and Data brought to you by Benzinga APIs
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Sportradar Group AG has announced a significant expansion of its Micro-Markets offering, introducing new markets for tennis and table tennis. This move aims to enhance the betting experience and drive innovation in the sports betting industry.
Sportradar's Micro-Markets Expansion
Sportradar Group AG, a leading global sports technology company, has announced a significant expansion of its Micro-Markets offering, introducing new markets for tennis and table tennis
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. This expansion is set to revolutionize the sports betting landscape by providing more granular betting options for enthusiasts.New Betting Opportunities in Tennis and Table Tennis
The expanded Micro-Markets offering now includes over 50 additional markets for tennis and more than 30 for table tennis
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. These new markets cover a wide range of in-game events, such as the number of aces, double faults, and break points in tennis, as well as the winner of the next point in table tennis. This level of detail allows for more engaging and immersive betting experiences.Technology-Driven Innovation
Sportradar's expansion is powered by its advanced technology stack, which includes computer vision, Artificial Intelligence, and Machine Learning capabilities
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. These technologies enable the company to process and deliver data with unprecedented speed and accuracy, ensuring that bettors have access to real-time information for informed decision-making.Impact on the Betting Industry
The introduction of these new Micro-Markets is expected to have a significant impact on the sports betting industry. By offering more diverse betting options, Sportradar aims to increase engagement and provide a more tailored experience for bettors. This move aligns with the growing trend of personalization in the betting sector.
Global Reach and Availability
Sportradar's expanded Micro-Markets are now available to operators worldwide, with a particular focus on key betting regions such as Europe, Latin America, and the United States
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. This global rollout demonstrates the company's commitment to driving innovation across international markets and meeting the evolving demands of bettors around the world.Related Stories
Future Prospects and Expansion Plans
Looking ahead, Sportradar has indicated plans to further expand its Micro-Markets offering to additional sports in the future
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. This ongoing development suggests that the company is committed to continuous innovation and maintaining its position as a leader in the sports technology and betting data industry.Industry Response and Expectations
The expansion has been met with enthusiasm from industry insiders, who see it as a significant step forward in the evolution of sports betting. Operators and bettors alike are expected to benefit from the increased variety and depth of betting options, potentially leading to higher engagement and revenue growth in the sector
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