Meridianbet Launches AI-Powered Features to Revolutionize Online Gaming Experience

Meridianbet Introduces AI-Powered Gaming Innovations

Meridianbet, a leading European online gaming operator and subsidiary of Golden Matrix Group Inc. (NASDAQ: GMGI), has launched two groundbreaking AI-powered features aimed at transforming the online gaming experience. These innovations, the "I'm Feeling Lucky" feature for online casinos and the AI-powered Bet Recommender for sports betting, represent significant advancements in personalization and user engagement within the iGaming industry 1

1

2

"I'm Feeling Lucky": Revolutionizing Online Casino Experience

The "I'm Feeling Lucky" feature, launched in November 2024, addresses the challenge of choice overwhelm in online casinos while maintaining the excitement of spontaneous discovery. This AI-powered tool offers instant access to expertly curated games based on player preferences and AI-driven recommendations 1

1

Key aspects of the feature include:

1. Intelligent Game Selection: Randomly choosing games from a pre-filtered pool based on player preferences and historical data.
2. Adaptive Learning System: Continuously refining recommendations based on player interactions.
3. Seamless Platform Integration: Consistent functionality across web and mobile platforms.

Early adoption has shown promising results, including a 40% increase in new game exploration and a projected 15% increase in player lifetime value 1

1

AI-Powered Bet Recommender: Enhancing Sports Betting

In October 2024, Meridianbet launched the AI-powered Bet Recommender, designed to offer real-time, personalized betting suggestions for sports enthusiasts. This innovative tool processes thousands of data points from sports events and odds parameters to ensure informed and relevant betting choices 2

2

3

The Bet Recommender's key features include:

1. Data-Driven Decisions: Utilizing vast sports data and odds for precise betting choices.
2. Tailored Suggestions: Customizing recommendations based on individual user behaviors.
3. Real-Time Adaptability: Offering dynamic, live bet recommendations during events.
4. Seamless CRM Integration: Empowering operators with effective user engagement tools.

Technology Behind the Innovations

Both features are built on Meridianbet's advanced technology infrastructure:

1. AI Casino Recommender 2.0: The foundation for the "I'm Feeling Lucky" feature, employing sophisticated machine learning algorithms 1

   1

   .
2. Atlas Platform: Meridianbet's fifth-generation sports betting and online casino platform, supporting the AI Bet Recommender with microservice-based architecture and high-performance capabilities 2

   2

   3

   3

   .

Related Stories

Greenlite Ventures Integrates AI into No Limit Platforms, Boosting User Experience and Efficiency

Sportradar Unveils Generative AI Audio Advertising for Sportsbooks and Casinos

Aurora Mobile's GPTBots.ai Enhances AI Capabilities with DeepSeek Integration and Audio LLM Launch

Aurora Mobile's GPTBots.ai Integrates DeepSeek R1 LLM, Expanding Enterprise AI Capabilities

Impact on User Engagement and Business Metrics

Initial data from beta testing of the "I'm Feeling Lucky" feature demonstrates exceptional performance:

• 47% increase in game discovery rates
• 35% reduction in time-to-play for new users
• 28% increase in average session duration
• 31% boost in cross-category gameplay exploration 1

  1

The company projects these innovations will lead to:

• 25% reduction in customer acquisition costs
• 40% improvement in player retention rates
• Real-time optimization of game offerings based on player behavior 1

  1

Meridianbet's Market Position and Future Outlook

As a subsidiary of Golden Matrix Group, Meridianbet operates across 20+ markets, offering a wide portfolio of products and services. The company's global reach spans Europe, Africa, and Latin America, with operations in over 25 jurisdictions 2

2

3

These AI-powered innovations reflect Golden Matrix Group's commitment to enhancing its offerings while adhering to industry standards and regulations. Both companies remain focused on delivering long-term value through continued innovation and responsible gaming practices, contributing to the evolution of the gaming industry 2

2

3