StubHub ChatGPT integration lets fans find event tickets through conversational AI prompts

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StubHub has launched a ChatGPT app that transforms how fans purchase tickets for concerts, sports, and theater. Instead of browsing through traditional search parameters, users can now ask conversational prompts like "Find me Cubs tickets for this weekend" and receive real-time pricing and seat availability. The integration handles nuanced queries about sun exposure, skyline views, and bench proximity.

StubHub Launches AI-Powered Ticket Discovery on ChatGPT

StubHub has introduced a StubHub app for ChatGPT that fundamentally changes the ticket buying experience for live event tickets. Announced on December 22, the integration makes StubHub one of the first ticketing platforms to offer a discovery experience directly within OpenAI's chatbot, replacing manual filtering with conversational AI that understands natural language requests

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Source: PYMNTS

Source: PYMNTS

The ticket marketplace now allows fans to find event tickets for sporting events, concerts, theater, and more through simple conversational prompts rather than navigating traditional search parameters. Instead of visiting individual event pages and browsing sections, users can ask ChatGPT to "Help me find Cubs tickets for this weekend" or "Find me Yankee games next weekend" and receive real-time inventory with current pricing

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How Conversational Ticket Search Works

The StubHub ChatGPT integration opens an interactive app experience directly within the conversation, showing actual seat availability and pricing rather than summary links. The system remembers user preferences across the entire conversation, allowing fans to refine results with follow-up questions like "What's the cheapest ticket for the series?" or "What's the best view available for Saturday's game?"

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What sets this ticket discovery process apart is its ability to handle nuanced search queries that typically require insider knowledge or extensive research. Testing revealed the AI successfully answered highly specific requests including "What seats will be in the sun the longest?", "What seats have a view of the Uptown Charlotte skyline," and "Show me seats right behind the Carolina Panthers bench"

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Industry Shift Toward AI-Mediated Commerce

Art Yegorov, StubHub's chief technology officer, emphasized the company's commitment to meeting fans where they are. "For the first time, fans have access to a ticket-finding assistant built right into a ChatGPT conversation. Fans can describe exactly what they want, see live inventory and pricing, and keep refining until they find the perfect seats," Yegorov stated

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Nick Turley, head of ChatGPT for OpenAI, noted the partnership aligns with the company's vision of a world where AI connects directly to real-world services to save time. Rather than web searches that produce links to browse, the integration delivers an interactive customer experience with actionable results

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Recent PYMNTS Intelligence research indicates consumers increasingly turn to AI for purchase assistance, forcing retailers to rethink e-commerce experiences built around search bars and scrolling. Retailers now treat conversational interfaces as a new commerce surface where content, discovery, and payments converge

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Access and Availability

The app integrations feature is available now on desktop and mobile for both iOS and Android ChatGPT apps. Users can connect the StubHub app by visiting the ChatGPT apps page on desktop and searching for StubHub, or through the profile page in the mobile app. Once connected, mentioning StubHub in any conversation activates the shopping experience. When users find suitable tickets, the system sends them directly to StubHub to complete their purchase

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