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Subtle releases ear buds with its noise cancelation models | TechCrunch
Voice AI startup Subtle, which creates voice isolation models to have computers understand you better in loud environments, today launched a new pair of wireless earbuds that help users sound clear in calls and get clear transcription for notes. The company unveiled these earbuds ahead of the Consumer Electronics Show (CES) in Las Vegas and said that it plans to ship them in the U.S. in the next few months. The buds cost $199 and will come with a year-long subscription to the iOS and Mac app. The app will let users take voice notes or chat with AI without pressing any keys. The company said it is using a chip that allows it to wake the iPhone while it is locked. The startup is also trying to compete with AI-powered voice dictation apps such as Wispr Flow, Willow, Monolouge, and Superwhisper by allowing users to dictate in any app using the voice buds. The company claimed that buds would deliver five times fewer errors than AirPods Pro 3 combined with OpenAI's transcription model. In a demo seen by TechCrunch, the voice buds were able to capture audio in a noisy background. The buds also managed to capture the text for a voice note when Subtle's co-founder and CEO, Tyler Chen, was speaking in a whispering tone. "We are seeing that there is a huge move towards voice as a new interface that a lot of folks are adopting. You can do much more with voice in a natural way than with a keyboard. However, we saw that voice is rarely an interface people use when others are around. So that using our noise isolation model, we will give consumers a way to experience a voice interface in the form of our earbuds," Chen told TechCrunch over a call. Last year, companies like Sandbar and Pebble launched rings for note-taking. Chen said that with its buds combined with app, it wants to provide functionalities of different tools like dictation, AI chat, and voice notes in one package. Users can place a pre-order of these buds using the startup's site. The Voicebuds are available in black and white colorways. Subtle has raised $6 million in funding to date, and has been working with consumer companies like Qualcomm and Nothing to deploy their models for noise isolation.
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The Subtle Voicebuds use AI to transcribe your words below a whisper, or in very loud spaces (like the CES show floor)
There's a good chance you spend more time talking to your phone's virtual assistant, or dictating text with your voice, instead of actually calling people these days. But, as convenient as voice input can be, you don't want to be the obnoxious person shouting commands to Siri or ChatGPT in a quiet library. And you probably won't have much luck dictating an email in a room with toddlers screaming and Peppa Pig blaring on the TV. (Ask me how I know.) At CES 2026, the startup Subtle is unveiling its solution to those issues: Voicebuds. While they look like a typical pair of wireless earbuds, they feature a custom AI model that lets you dictate text below the sound of a whisper. Additionally, they can also filter out noisy environments so that you don't have to shout for dictation and voice commands. The Voicebuds seem similar to the WHSP ring we saw at CES 2024, which let whisper to your phone, and they also compete with other AI earbuds like the Notebuds One. Subtle claims its Voicebuds deliver five times fewer transcription errors than the AirPods Pro 3 with OpenAI transcription. At $199, they're also priced competitively with Apple's best buds. As with many new hardware products, though, there's also an additional subscription for premium features on Subtle's app, including instant dictation and the ability to transcribe notes without looking at your phone. You'll get a year's worth of access to the Subtle iOS app (there's no Android support so far) when you buy the Voicebuds, but after that it's a $17 a month fee. Without the subscription, the Voicebuds still offer better overall transcription accuracy with its on-device machine learning model. I haven't been able to try the Voicebuds in person yet, but in a remote demo I watched Subtle CEO Tyler Chen use them to accurately dictate text while playing loud music. They also worked while while he was barely whispering a few sentences. (He was so quiet, I couldn't even hear what he was saying over video chat). As you'd expect, you can use Voicebuds to take calls and listen to audio just like any other pair of headphones. They also offer other modern features, like active noise cancellation and a multi-mic array. Still, I can't imagine a fledgling startup will be able to match the refined audio quality we've seen from the AirPods Pro 3 and Sony's latest buds, or their well-honed ANC capabilities. As someone who's practically attached to my AirPods Pros, primarily because they handle Siri voice commands so well, it would have to take a truly transformative product to replace them. Voicebuds won't support Apple's "Hey, Siri" command, since that involves having one of Apple's proprietary chips, though Chen says the company is integrating its own AI assistant. But if the Voicebud's transcription is as great as the company claims, they may eventually earn a coveted place in my pocket alongside Apple's buds.
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Voice AI startup Subtle unveiled wireless earbuds at CES that use custom noise isolation models to transcribe speech below a whisper or in extremely loud environments. Priced at $199, the Voicebuds claim to deliver five times fewer transcription errors than AirPods Pro 3 with OpenAI transcription, positioning them as a competitor in the growing AI-powered dictation market.
Voice AI startup Subtle has unveiled its first hardware product ahead of CES in Las Vegas: wireless earbuds designed to solve a persistent problem with voice input technology. The Subtle Voicebuds use custom voice isolation AI models to enable accurate text transcription in environments where traditional voice assistants struggle—whether that's capturing speech below a whisper in quiet public spaces or filtering out background noise in chaotic settings
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. The AI earbuds are priced at $199 and will ship in the U.S. within the next few months, according to the company1
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Source: Engadget
The startup, which has raised $6 million in funding to date, has been working with consumer technology companies like Qualcomm and Nothing to deploy its noise isolation technology
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. Now, with the Voicebuds, Subtle is bringing that technology directly to consumers in a form factor designed to compete with both premium audio products and emerging voice dictation apps.Subtle claims the Voicebuds deliver five times fewer transcription errors compared to AirPods Pro 3 combined with OpenAI's transcription model
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. This bold assertion positions the product as a serious contender in the AI-powered dictation space, where companies like Wispr Flow, Willow, Monologue, and Superwhisper have been gaining traction1
.In demonstrations observed by TechCrunch, co-founder and CEO Tyler Chen showcased the buds' ability to capture audio in noisy backgrounds and accurately transcribe speech when he spoke in a whispering tone—so quietly that observers on a video call couldn't hear his words
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. The company attributes this performance to its custom machine learning model that processes audio on-device2
.Chen explained the rationale behind the product to TechCrunch: "We are seeing that there is a huge move towards voice as a new interface that a lot of folks are adopting. You can do much more with voice in a natural way than with a keyboard. However, we saw that voice is rarely an interface people use when others are around"
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. This insight drives the Voicebuds' dual capability—enabling voice input in both whisper-quiet and extremely loud environments where conventional voice dictation apps fail.The buds come with a year-long subscription to Subtle's iOS and Mac app, which allows users to take voice notes or engage in AI chat without pressing any keys
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. The company uses a chip that can wake the iPhone while it's locked, enabling seamless voice input1
. After the initial year, the subscription costs $17 per month for premium features including instant dictation and the ability to transcribe notes without looking at your phone2
. Without the subscription, users still benefit from improved transcription accuracy through the on-device model.Related Stories
The Subtle Voicebuds aim to consolidate multiple tools—voice dictation apps, AI chat interfaces, and voice notes—into a single package
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. Beyond transcription, the wireless earbuds function as standard audio devices with features like active noise cancellation (ANC), a multi-mic array, and call clarity2
. They're available in black and white colorways, with pre-orders now open on the company's website1
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Source: TechCrunch
While the Voicebuds won't support Apple's "Hey, Siri" command due to the requirement for Apple's proprietary chips, Chen indicated the company is integrating its own AI assistant
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. The product competes not only with established players like AirPods but also with other AI-focused audio devices such as Notebuds One and the WHSP ring showcased at CES 20242
.The success of Subtle Voicebuds will likely hinge on whether the startup can deliver on its transcription accuracy claims while matching the refined audio quality and noise cancellation capabilities of established premium earbuds. For professionals who rely heavily on voice input for productivity, the ability to dictate in any environment without disturbing others could address a genuine pain point. However, questions remain about how a fledgling startup with $6 million in funding will compete with tech giants in audio quality, ecosystem integration, and long-term support. The iOS-only launch also limits initial market reach, with no Android support announced. As voice interfaces continue to gain adoption, the Voicebuds represent an attempt to make voice input a truly ubiquitous interface—one that works whether you're whispering in a library or shouting over the CES show floor.
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