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From music to mind reading: AI startups bet on earbuds
AI companies are on the hunt to design the ideal device to deliver AI's superpowers, and some new enterprises are convinced that headphones or earbuds are the way. That's the opportunity for our earbuds," explained Shawn Ma, CEO of Viaim, whose devices are compatible with all brands, including
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From music to mind reading: AI startups bet on earbuds - VnExpress International
AI companies are on the hunt to design the ideal device to deliver AI's superpowers, and some new enterprises are convinced that headphones or earbuds are the way. Startups have for a while tried to beef up headphones beyond their basic functions, like listening to music and making phone
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AI startups are transforming earbuds from simple audio devices into sophisticated AI interfaces. At CES in Las Vegas, companies like Neurable, Naqi Logix, and Timekettle unveiled AI-powered earbuds that record meetings, translate languages in real-time, and even measure brain activity for thought-based communication. While analysts see potential, current AI functionalities remain dependent on connected smartphones.
AI startups are racing to transform earbuds into the primary interface for artificial intelligence, moving far beyond music playback and phone calls. At CES this week in Las Vegas, multiple companies showcased how AI earbuds could become the dominant physical extension of generative AI, competing with smart glasses and smartphones . The shift represents a fundamental rethinking of how users interact with AI systems, with startups betting that advanced earbud technology offers a more accessible and affordable entry point than alternatives.

Source: ET
The evolution of AI functionalities in earbuds began nearly a decade ago when Waverly Labs and Mymanu introduced real-time translation capabilities. Google followed in 2020 with voice-activated AI assistants, while Samsung and Apple made noise cancellation a product standard
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. Now, AI startups are refining these technologies for specific applications. OSO is developing earbuds that record meetings and retrieve conversation elements on demand using everyday language. Viaim, led by CEO Shawn Ma, focuses on interoperability across all smartphone brands. "If you use a different brand of cell phone, it doesn't have any AI functions at all. That's the opportunity for our earbuds," Ma explained, noting their devices work with all brands, including iPhones in China1
.Timekettle has found success in education, with 90 percent of its sales coming from schools, according to Brian Shircliffe, head of US sales. Schools equip non-English-speaking students with these devices so they can follow lessons without human translators
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.The most ambitious AI-powered earbuds go beyond voice interaction entirely. Naqi Logix has developed Neural Earbuds equipped with ultra-sensitive sensors that detect tiny movements, enabling quadriplegic users to control wheelchairs or surf the internet simply by looking at their computer screen
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. Operations manager Sandeep Arya sees potential for discreet control of devices, allowing people to interact with their environment "in a more discreet, subtle way" without calling out to Siri, Alexa on their speaker, or Meta on their glasses. Arya envisions improved sensors capable of deciphering facial movements that a chatbot can use to find the right tone and words according to mood2
.Neurable has pushed the concept further with its MW75 Neuro LT headset, which focuses on measuring brain activity. The company dreams of enabling communication through thought, without gestures or words
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While consumer electronics experts acknowledge the innovation, they remain cautious about whether earbuds can truly replace other AI platforms. Ben Wood, chief analyst at CCS Insight, notes that current AI functionalities "is really dependent on the phone that it's connected to"
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. Avi Greengart, president of Techsponential consultancy, sees clear advantages: "Earbuds are certainly a more accessible entry for AI than smart glasses. They're a lot less expensive, they're a product most smartphone users are buying anyway, and they don't require a prescription." However, he cautions that "people generally don't wear them all the time," unlike glasses, "and they can only interact with voice, so you'll need to be in an environment where talking is acceptable." The lack of a camera also limits potential applications1
.Wood describes the breakthroughs as "remarkable" but emphasizes they remain "a niche market for now." Until further notice, "the hundreds of millions of headphones that have been sold will remain focused on listening"
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. The question of whether AI earbuds will become the dominant interface for generative AI alongside smartphones, smart glasses, and connected speakers remains unanswered as the technology continues to develop.Summarized by
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