TCS Retains Top Spot as India's Most Valuable Brand for Third Consecutive Year

This Company is India's Most Valuable Brand for the 3rd Consecutive Year - News18

Tata Consultancy Services remains India's top brand, with significant growth in brand values across sectors, particularly in financial services, while Zomato leads in rapid expansion According to a report by Kantar Brands, Tata Consultancy Services (TCS) has held the top position as the leading brand for three consecutive years, followed by HDFC Bank, Airtel, Infosys, and SBI. The overall valuation of India's top 75 brands has increased by 19%, now totaling $450.5 billion. TCS remains the country's most valuable brand, with a worth of $49.7 billion. The report cited that TCS's brand value is $49.7 billion, reflecting a 16% increase from last year. This rise is mainly due to investments in innovation and digital transformation, especially in artificial intelligence (AI). According to the Kantar Brands report, 54 brands saw an annual increase in their brand value over the past year, with growth observed across all business sectors. Financial service brands lead the list, with 17 brands accounting for 28% of the overall brand value ranking. HDFC Bank holds the second position with a valuation of $38.3 billion, while the State Bank of India, a public sector entity, ranks fifth with a valuation of $18 billion. ICICI Bank ranks sixth with a valuation of $15.6 billion, while LIC occupies the tenth position with a valuation of $11.5 billion. The online food ordering platform Zomato has experienced the fastest growth, with its brand value doubling to $3.5 billion, placing it at 31st. This increase is attributed to a strong focus on innovation and expansion in the fast delivery sector. Maruti Suzuki leads the automobile sector, ranking 17th overall, followed by Bajaj Auto at 20th. Mahindra & Mahindra has seen a remarkable 78% increase in brand valuation, placing it 30th. This year's rankings are based on the opinion of 1.41 lakh participants on 1,535 brands in 108 categories.

Tata Consultancy Services (TCS) retains its position as India's most valuable brand: Kantar report

Mumbai: Tata Consultancy Services (TCS) retained its top position as India's most valuable brand for the third consecutive year with a brand value of $49.7 billion, driven by investments in innovation, particularly in AI and digital transformation. In the Kantar BrandZ study, HDFC, Infosys and Airtel ranked second, third and fourth, retaining their positions from last year, followed by State Bank of India. India's top 75 brands have a combined brand value of $450.5 billion, an increase of 19% from 2023. Two consumer brands - Britannia and Flipkart - also debuted in the global top 20 ranking in their categories - food and beverages and retail. "Strong brands consistently outperform the market. Over the past year, the companies behind India's top 75 brands have achieved an impressive 52% stock market growth, outpacing the 37.6% growth for the sensex. Brands that thrive are those that create a meaningful difference by meeting evolving consumer needs, challenging industry norms, and forging strong emotional connections," said Deepender Rana, executive managing director, Insights, South Asia at Kantar adding that top performers have excelled by embracing disruption and innovation, leading to significantly higher growth." Financial services brands also dominate, with 17 brands, contributing 28% of the ranking's overall brand value. Zomato is the year's fastest riser with 100% growth in brand value year-on-year due to innovation and expansion into quick commerce. It has also boosted efficiency and elevated its customer experience over the last year. The automotive sector has also seen impressive results, led by Maruti Suzuki, Bajaj Auto, Mahindra, TVS and Hero. Rising disposable income and a growing middle class are driving demand for vehicles, shifting car ownership from a status symbol to a necessity. Improved infrastructure, government support for EVs and strong export growth expectations are further fuelling the industry's momentum, it said. India's motorised two-wheel vehicle market is bouncing back, driven by a recovering economy and rising demand for personal transportation. Key factors include urbanisation, the need for affordable transport, and a growing young population. New models with advanced technology are also fuelling growth, meeting diverse consumer needs. Seven brands debut in India's brand ranking this year, including jewellery retail brands CaratLane and Kalyan Jewellers and real estate brand, Lodha. "It's not enough to make consumers want to buy, brands must build their saliency and relevancy across all touchpoints, from advertising to in-store experiences. Successful brands create a consistent presence that resonates with consumers, driving both awareness and loyalty. Those that thrive have combined strategic reach with compelling, creative messaging to capture consumer attention and drive significant brand growth," Soumya Mohanty, managing director and chief client officer, Insights, South Asia at Kantar said. India's GDP growth outlook is bright, with an expected 8.2% increase compared to the global average of 3.1%, potentially positioning the country as the world's third-largest economy by 2030. However, despite strong investor confidence, large brands face a looming challenge: a long-term decline in demand power. While they may remain stock market favourites for now, they risk losing relevance in the minds of consumers if they don't adapt to shifting expectations, said Kantar which based its study on opinions of 141611 respondents on 1535 brands across 108 categories.

TCS Ranks #1 in Kantar BrandZ's List of India's Most Valuable Brands 2024 With 16% YoY Growth in Brand Value

The brand value of Tata Consultancy Services has grown significantly from $42,969 million in FY23 to $49,657 million in FY24 A steadfast commitment to innovation, sustainability, and continued investments in its brand have helped TCS maintain its top spot in the rankings for the third year in a row Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS), a global leader in IT services, consulting, and business solutions, has retained its #1 spot in the Kantar BrandZ Most Valuable Indian Brands 2024 rankings with a staggering 16 % growth in brand value in the financial year 2024. The brand value of TCS grew from $42,969 million in 2023 to $49,657 million in 2024, with a gain of $6,688 million. Kantar, the world's leading marketing data and analytics company, evaluates brands across industries through a rigorous analysis of financial data, consumer insights, and market dynamics. This ranking highlights the key factors that drive business value and brand strength. For the third year in a row, TCS has earned the distinction of being the leading brand in the country. This recognition highlights TCS' dedication to customer-focused innovation, sustainable development, investment in its brand and a growing presence worldwide. The company's sustained success is fuelled by its progressive AI strategy, state-of-the-art technological solutions, and commitment to assisting clients across various sectors in embracing transformative digital technologies. Deepender Rana, Executive Managing Director- South Asia, Insights Division, Kantar, said, "Tata Consultancy Services retains its crown as India's most valuable brand for the third consecutive year, with a brand value of $49,657 million - an increase of 16% over last year. The company's growth has come on the back of its ongoing investment in innovation and technology, particularly in artificial intelligence (AI) and digital transformation services. TCS has also expanded its presence across tradeshows, global business summits, entered strategic partnerships with brands like Jaguar TCS Racing in the ABB FIA Formula E World Championship and sponsored multiple marathons over the last few years. These sustained efforts on building a strong brand are noteworthy, especially considering that focus on 'brand' is not commonplace in the B2B sector." TCS has a global portfolio of sports sponsorships, which includes the sponsorship of four World Marathon Major races in New York City, London, Chicago and Boston, alongside marathons in Amsterdam, Mumbai, Singapore and Toronto. The TCS Sydney Marathon is the latest addition to this portfolio of 14 global running events with participation from over 600,000 runners. Through its collaboration with Jaguar TCS Racing in the ABB FIA Formula E World Championship, TCS is advancing electric vehicle technology, fostering sustainable mobility, and pushing the boundaries of electric racing. It is a partner to the World Economic Forum and has a marked presence in major trade shows around the world. TCS is also recognized as a leader in almost 80% of competitive positioning assessments by Industry Analysts. The company has a growing presence across social media channels. Abhinav Kumar, Chief Marketing Officer, TCS, said, "While we have made significant strides to build our brand globally, being recognized as India's most valuable brand is very special to us. Earlier this year, we were recognized among the world's 50 most valuable brands by Kantar BrandZ and this latest addition further strengthens our brand reputation. Being the market leader in India, we have been very privileged to have built much of the core technology eco-system of the country, from the corporate sector to citizen services and digital inclusion initiatives. As we celebrate 20 years of our IPO this year, it is gratifying to be adjudged as the country's top brand, and I thank every TCSer for their relentless service to the brand, our company, and our clients." TCS has played an instrumental role in India's technological revolution by executing several mission-mode programmes. From powering the digitization journeys of India's leading stock exchanges, to powering RTGS and NEFT and transforming the passport issuance process, TCS has redefined the digital landscape of the country. It has fostered partnerships with academia and startups to co-innovate solutions, and its Corporate Social Responsibility programs have enabled 7.1 million people, particularly from marginalized communities, learn digital skills.

Tata Consultancy Services emerges as India's most valuable brand, for the third time in a row: Kantar report | Advertising | Campaign India

Tata Consultancy Services (#46), HDFC Bank (#47), Airtel (#73), and Infosys (#74) have made it to Kantar BrandZ 'Most valuable Indian brands report 2024'. While India has four brands in the global top 100 list, the USA has 56 and China has 11 in the list of toppers. The top five brands in the global list include Apple (#1), Google (#2), Microsoft (#3), Amazon (#4), and McDonald's (#5). With a brand value of $49.7 billion, Tata Consultancy Services (TCS) has retained its leader position as India's most valuable brand for the third consecutive year, posting a 16% rise in brand value over 2023. This rise is driven by investments in innovation, particularly in AI and digital transformation. Financial services major, HDFC Bank's, brand value stood at $38.3 billion, and that of the telecom provider Airtel and the business technology and services player Infosys at $29.9 billion and $25.2 billion, respectively. Zomato, standing at No. 31 with a brand value of $3.5 billion has been this year's 'fastest riser', with 100% growth in brand value year-on-year. The report attributes this jump to innovation and expansion into quick commerce, which boosted the company's efficiency and elevated the customer experience over the last year. Seven brands have made a debut in India's brand ranking this year, including jewellery retail brands CaratLane (#45; $2.7bn) and Kalyan Jewellers (#71; $1.6bn) and Real Estate brand, Lodha (#63; $1.9bn). Godrej Properties (#70; $1.66bn) has re-entered India's Top 75 brands list. Deepender Rana, executive managing director for insights-South Asia at Kantar, said, "Strong brands consistently outperform the market. Over the past year, the companies behind India's Top 75 brands have achieved an impressive 52% stock market growth, outpacing the 37.6% growth for the sensex. Brands that thrive are those that create a meaningful difference by meeting evolving consumer needs, challenging industry norms, and forging strong emotional connections. The top performers in this brand ranking have excelled by embracing disruption and innovation, leading to significantly higher growth." India's marquee industries Amongst India's Top 75 brands listed in the report, 'Business technology and services platforms' sector emerged as the dominant group with a collective brand value of about $100 billion. This collective value equals 22% of the total brand value of India's Top 75 brands. The financial services players emerged as another dominant group, with 17 brands contributing 28% of the ranking's overall brand value. Besides HFDC Bank, which retains its position as India's second most valuable brand, State Bank of India stands at No. 5 with $18 billion in brand value, ICICI Bank at No. 6 (brand value: $15.6 billion), and LIC at No. 10 (brand value: $11.5 billion) feature in the top 10 list of financial services brands in India. The automotive sector has also seen impressive results, led by Maruti Suzuki at No. 17 posting 24% growth in brand value, while Bajaj Auto at No. 20, exhibiting +94% growth. The next three brands in the automotive sector include Mahindra (#30; +78% growth), TVS (#34; +71%) and Hero (#35; +62%). Mahindra's SUVs now make up 53% of India's passenger car market (June 2024). The success of models like XUV700, Scorpio N, and Thar, which continue to see high demand and long waiting periods, has solidified Mahindra's leadership in mid and premium SUVs. Rising disposable incomes and a growing middle class are driving demand for vehicles, shifting car ownership from a status symbol to a necessity. Improved infrastructure, government support for EVs and strong export growth expectations are further fuelling the industry's momentum. India's motorised two-wheel vehicle market is bouncing back, driven by a recovering economy and rising demand for personal transportation. Key factors include urbanisation, the need for affordable transport, and a growing young population. New models with advanced technology are also fuelling growth, and meeting diverse consumer needs. Making a meaningful difference According to Kantar report, two-thirds of the most valuable global are highly 'Meaningful' and 'Different' in the eyes of their customers. The report mentions that in 2024, the brands that managed to improve their 'Meaningful Difference' saw a 19% brand value growth advantage. These brands outperformed their expectations based on what categories and regions they hailed from. While maintaining meaningful difference is a global challenge, it is more pronounced in India. With over 20% of Indian brands lagging in this area, the need to adapt and differentiate is more critical than ever to remain competitive and see long-term growth. As per Kantar's analysis, India's GDP growth outlook is bright, with an expected 8.2% increase compared to the global average of 3.1%, potentially positioning the country as the world's third-largest economy by 2030. However, despite strong investor confidence, large brands face a looming challenge: a long-term decline in demand power. While they may remain stock market favourites for now, they risk losing relevance in the minds of consumers if they don't adapt to shifting expectations, the report mentions. Many Indian brands, the report observes, remain heavily reliant on the domestic market, benefiting from a stable local economy. However, the global market of 6.7 billion people remains largely untapped, with overseas contributions accounting for only 26% of the Top 75 Indian brands. Indian brands, it mentions, must expand beyond their borders to unlock their full potential on the global stage. Soumya Mohanty, managing director and chief client officer-insights, South Asia at Kantar, noted, "It's not enough to make consumers want to buy, brands must build their saliency and relevancy across all touchpoints, from advertising to in-store experiences. Successful brands create a consistent presence that resonates with consumers, driving both awareness and loyalty. Those that thrive have combined strategic reach with compelling, creative messaging to capture consumer attention and drive significant brand growth." What makes brands click Kantar report makes three observations based on this year's findings about success secrets of brands. Top amongst this is that brand equity builds long-term shareholder value. Providing global and India-specific insights, the report shows that the global top 100 brands account for $8.3 trillion in brand value, equivalent to 8% of the global GDP. Similarly, India's top 75 brands account for $450.4 billion in value, equivalent to 13% of India's GDP. The report observes that the brands with higher equity have greater value today and have also grown in value over the years. Moreover, the factor demand power is directly proportional to brand value. The brands that have seen growth in demand power have grown in brand value by 2X rate of the brands that saw a decline in their demand power. Secondly, creating predisposition can drive both volumes and margins. The report observes that while a brand's salience, as perceived by customers, contributes 42% to its 'demand power', the contribution of the factors of 'meaningfulness' and 'difference' stands at 34% and 24%, respectively. In the case of a brand's pricing power, the most important attributes are 'meaningfulness' (from customers' perspective (48% contribution) followed by its quality of being 'different' (47% contribution). Kantar report mentions that it is the meaningful salience that tends to drive volumes while the meaningful difference helps in growing margins. Strong brands can also withstand market volatility better. The report mentions that stronger brands stand a better chance of surviving and thriving despite difficult external environments or situations. Google Cloud, for instance, the report explains, recovered from a dip in 2023, and managed to even outperform the category in 2024 -- growing at 22% from 2022. The brand Google posted 74% jump over its 2023 performance clocking a brand value of $70,408 Million in 2024. Based on this year's findings, Kantar also offers a five-point advice to Indian brands: * To accelerate growth, build as well as convert predisposition to sales. * Capture value by aligning your pricing to equity * In growing value, it's the difference that makes the difference. * Sustain growth via continued identification of new spaces