The Last of Us co-director calls generative AI a snake eating its own tail, rejects its use

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Bruce Straley, co-director of The Last of Us, has voiced strong criticism of generative AI, describing it as a snake eating its own tail that merely mimics what it consumes. The veteran game developer insists his new studio won't use the technology, arguing that prompting is not art and expressing zero interest in computer-generated creativity.

Bruce Straley Takes Firm Stance Against Generative AI in Game Development

Bruce Straley, The Last of Us co-director and founder of independent studio Wildflower Interactive, has delivered a scathing critique of generative AI, calling it "a snake eating its own tail" that cannot grow or think independently

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. Speaking to Polygon about his studio's debut title Coven of the Chicken Foot, Straley made clear that generative AI has no place in his creative process. "It can't grow and think for itself, it just consumes, and it tries to mimic what it's consumed. That's the best it can do right now," he explained

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. The veteran developer, who left Naughty Dog in 2017, represents a growing voice of criticism of generative AI within creative industries as the technology becomes increasingly prevalent.

Source: GamesRadar

Source: GamesRadar

Prompting Is Not Art, Says Industry Veteran

Straley's rejection of generative AI extends beyond technical limitations to fundamental questions about creativity and artistic value. "I have zero interest in looking at art that is generated by a computer. I don't think prompting is art," he stated emphatically

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. Even if the technology improves and produces something compelling, Straley remains unmoved. "You might create something compelling. I'm not interested in the slightest bit in that world," he told Polygon

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. His philosophy centers on human creativity in game development, valuing the imperfections and authenticity that come from human hands. "I like art that has chips and flaws. It's like pottery. It has imperfections because it didn't come out of the kiln right. That's the cool stuff about art," Straley explained

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Confusion Between Traditional AI in Gaming and Generative AI

Straley highlighted a significant communication challenge facing AI in gaming: the conflation of traditional game AI with generative AI technologies. "It's difficult to even pitch the concept of this creature, because in my world, NPCs are AI," he noted

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. For decades, AI programmers have been essential personnel in game development departments, creating sophisticated NPC behaviors and game systems. Now, Straley can't describe his game's companion as "the most advanced AI companion" without risking confusion. "People are going to think we did machine learning, and LLMs, and all that. No, we did none of that. This is hard work, and a lot of problem solving, and a lot of creative thinking," he clarified

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. The distinction matters: Coven of the Chicken Foot features a toad-chicken companion whose behaviors are entirely scripted and programmed by humans, not generated by AI tools

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Source: Eurogamer

Source: Eurogamer

Industry Divided as Larian Faces Backlash Over AI Use

Straley's comments arrive amid broader industry tensions about AI in creative industries. Larian CEO Swen Vincke recently sparked controversy when he admitted to using generative AI during game development in a Bloomberg interview

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. The immediate backlash forced Vincke to clarify that concept artists wouldn't be replaced, and that the studio uses "AI tools to explore references" while allowing developers to "experiment with these tools to make their lives easier" if they choose

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. The swift reaction demonstrates how polarizing AI adoption has become. Straley questions the entire premise of the technology's popularity: "I don't know who wants it, I don't know who's asking for it, I don't know who's pushing for it, but I don't think it's the way as a human species we need to be evolving," he said

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. As studios navigate these decisions, the debate between efficiency and artistic integrity continues to shape game development's future.

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