14 Sources
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As the CEO of Arc Raiders publisher Nexon says AI is everywhere, game devs call 'bullshit'
Arc Raiders' use of AI tools continues to create divides in gaming. The CEO of its developer's parent company, Nexon, recently claimed that generative artificial intelligence tools are everywhere in game development -- plenty of game developers say otherwise. Nexon CEO Junghun Lee recently told
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Ex-Square Enix suit says you can whine all you like, but 'Gen Z loves AI slop' and everyone and their grandma is already using it
"The upcoming generation of gamers are Bane in Dark Knight Rises saying 'You merely adopted the slop, I was born in it.'" Dismayed by the profusion of AI-generated slop in videogames? No, you aren't. Or if you are, then you aren't representative of the broad gaming audience. That's my takeaway
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Arrowhead CEO wades into the messy Arc Raiders AI debate: 'Would it have been better if Arc Raiders failed and it didn't use AI?'
Jorjani pushes back against extreme reactions to AI and wants a more nuanced discussion. Another week, another flare up in the AI discourse. Spurred on by Eurogamer's fascinating, polarising Arc Raiders review (penned by PC Gamer contributor Rick Lane), Arrowhead CEO Shams Jorjani gave his take on
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Helldivers 2 Boss Says Arc Raiders’ AI Use â€~Makes Gaming Better’
Arrowhead Game Studios CEO thinks there are â€~extreme takes’ about AI in game development The CEO of the studio behind Helldivers 2, the wildly successful third-person shooter that recently came to Xbox, weighed in on the video game industry’s increasing use of AI and how he believes it
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Most gamers aren't actually bothered by gen AI in games, says former Square Enix exec: "Many studios I know" are relying on it, and art or voices like Arc Raiders' are "the tip of the spear"
"Activision isn't shying away from AI, neither is ARC Raiders," reckons Jacob Navok Championing, or certainly at least defending, the rise of generative AI use in game development, former Square Enix business director Jacob Navok argues younger generations of gamers don't share many concerns
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Epic Games boss Tim Sweeney wades into the Arc Raiders AI voice debate with an imaginary scenario predicting 'infinite, context-sensitive, personality-reflecting dialog based on and tuned by human voice actors'
Sweeney says productivity increases driven by technology will lead to better games, not reduced employment. Epic Games boss Tim Sweeney has waded into the furor over the use of generative AI for videogame voices, saying the technology presents an "opportunity for in-game voice and voice actors,"
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Arc Raiders Publisher Says Generative AI Is A Matter Of Survival
Arc Raiders is a great game with a complicated legacy thanks to its use of generative AI to voice NPCs. It's the same strategy Embark Studios used with The Finals, and the CEO of publisher Nexon now says fans should get used to it. “First of all, I think it’s important to assume that every
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Nexon CEO Claims We Should "Assume Every Game Company Is Now Using AI," Game Devs Respond: "No."
Blanket statements are rarely a good idea for several reasons, chief among them being that they can often be disproven almost immediately. That's the situation Nexon's chief executive officer, Junghun Lee, finds himself in after an interview with Game*Spark (translated by Automaton), where, while
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Helldivers 2 boss argues Arc Raiders' AI use "actually makes gaming better" and that "people jump to extreme takes" about the tech: "Surely there's a middle ground here"
"Let's just make sure that people are paid for their work," he says CEO of Helldivers 2 studio Arrowhead, Shams Jorjani, has been speaking out about Arc Raiders' controversial use of AI, saying he believes it's "a very interesting use case that actually makes gaming better." Speaking on a new
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'Every game company is now using AI': Nexon's CEO defends the use of generative AI in game development in the wake of Arc Raiders' controversy
Arc Raiders has taken the gamers by storm, achieving more than 700,000 concurrent players over the weekend, beating Helldivers 2's player record, and just generally proving that extraction shooters can indeed be fun. But all of these successes have unfortunately been mired by Embark Studio's use of
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Amidst ARC Raiders Success, Embark's Use Of Gen AI Voices Bubbles Over, Even Epic's CEO Joins the Fray
ARC Raiders is, at the time of this writing, one of the most popular games in the video game industry. There are currently more than 300K people on Steam alone playing it right now. Its developer, Embark Studios, just celebrated 700K+ concurrent players over the weekend and over 4 million copies
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Epic Games and Fortnite's billionaire boss Tim Sweeney plays devil's advocate in the Arc Raiders AI debate, argues the tech could create "an even bigger opportunity" for actors
"When tech increases productivity, competition leads to building better games rather than employing fewer people." Epic Games CEO and founder Tim Sweeney has butted into the debate around AI in Arc Raiders by arguing that the tech could, somehow, create more opportunities for actors rather than
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After Arc Raiders AI voice actor controversy, owner Nexon says people should just assume "every game company is now using AI"
It's cool, man, everybody's using AI - including the developer of new shooter Arc Raiders, Embark Studios, which freely admits to using AI text-to-speech (TTS) in its dialogue. While some fans find that fact controversial, owner Nexon doesn't seem to mind. Its CEO Junghun Lee knows it isn't
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'Gen Z Loves AI Slop' -- Former Square Enix Exec Claims 'A Lot of AI Sentiment Is Driven by Emotion Rather Than Logic' - IGN
The CEO of Genvid -- the company behind choose-your-own-adventure interactive series like Silent Hill Ascension -- has claimed "consumers generally do not care" about generative AI in games, stating: "Gen Z loves AI slop." Jacob Navok, a former Square Enix director, evidenced his claim by
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The gaming industry faces a growing divide over AI implementation as Arc Raiders' commercial success despite AI-generated voices challenges developer opposition. Industry executives claim widespread AI adoption while indie developers push back against normalization.
The gaming industry's relationship with artificial intelligence has reached a critical inflection point, with high-profile executives making bold claims about widespread AI adoption. Nexon CEO Junghun Lee recently told Japanese outlet Game*Spark that "it's important to assume that every game company is now using AI"
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. Lee emphasized that AI has "definitely improved efficiency in both game production and live service operations" at Nexon's studios, including Arc Raiders developer Embark Studios.Former Square Enix business director Jacob Navok has taken an even more aggressive stance, arguing that consumer resistance to AI is largely overblown. "For all the anti-AI sentiment we're seeing in various articles, it appears consumers generally do not care," Navok stated on social media
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. He specifically pointed to younger demographics, claiming "Gen Z loves AI slop" and describing the upcoming generation as having been "born in" AI-generated content.The extraction shooter Arc Raiders has emerged as the primary battleground for this debate. Developed by Embark Studios and published by Nexon, the game utilizes AI-generated voice lines based on recordings from real voice actors. This approach allows the live service title to rapidly implement new dialogue without repeatedly bringing actors back to the studio
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Source: Wccftech
Despite significant criticism from industry professionals, Arc Raiders has achieved remarkable commercial success, peaking at 480,000 concurrent players during its recent launch weekend
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. This success has emboldened AI proponents who argue that market performance validates their approach over vocal opposition from developers.The claims of widespread AI adoption have triggered fierce pushback from independent game developers. Strange Scaffold creative director Xalavier Nelson Jr. responded bluntly to Lee's comments, writing on Bluesky: "We don't use generative AI at Strange Scaffold and I can confirm that a lot of other studios are not -- whether indie or AAA. Get outta here with this normalization bullshit"
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.Multiple developers have joined this resistance movement, with Promise Mascot Agency's Kaizen Game Works stating there's "no genAI" in its games, calling their work "All pure, human nonsense and love." D-Cell Games producer Chi Xu argued that "relinquishing creative choices to tools makes your work empty, vapid, and meaningless," while Necrosoft Games offered perhaps the most emphatic rejection: "Hello, not only do we not use AI we would rather cut off our own arms than do so"
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Source: GamesRadar
Some industry leaders are attempting to find compromise positions in this increasingly polarized debate. Arrowhead Game Studios CEO Shams Jorjani, whose company developed the hit game Helldivers 2, acknowledged the extreme positions on both sides while defending certain AI applications. "Could it be that reality is somewhere in the middle?" Jorjani asked during an appearance on The Game Business Show
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.Jorjani specifically praised Arc Raiders' use of AI for generating player voices in proximity chat, arguing it helps players who are uncomfortable using their own voices communicate more effectively. "I don't do voice in games because I'm Swedish," he explained. "I think this allows more people to connect with each other, which is ultimately a good gaming thing"
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The debate extends beyond voice generation to encompass various aspects of game development. Navok claims that "many studios I know are using AI generation in the concept phase, and many more are using Claude for code"
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. He predicts that "it will be hard to find a non-indie title that isn't using Claude for code" in the near future.Major publishers are increasingly embracing AI tools. Activision recently faced criticism for using AI-generated artwork, responding that they "use a variety of digital tools, including AI tools, to empower and support our teams"
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. Square Enix has announced plans to automate 70% of its quality assurance work through AI, potentially impacting entry-level positions in game development.The resistance to AI adoption is fundamentally rooted in labor concerns, with many developers viewing it as a threat to creative jobs and artistic integrity. Nelson from Strange Scaffold characterized AI reliance as a "skill issue," noting that his studio produces "roughly 3 motherfucking games a year, not touching the stuff"
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.This labor dimension has created a clear divide between executives promoting efficiency gains and workers concerned about job displacement. As the gaming industry continues to face widespread layoffs and studio closures, the introduction of AI tools has intensified these anxieties about workforce stability and creative autonomy.
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