Unbounce and Insightly Partner to Streamline Sales and Marketing Alignment
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Unbounce joins forces with Insightly to align sales and marketing functions
VANCOUVER, BC, July 16, 2024 /PRNewswire/ - Today, Unbounce, the global leader in landing page creation and optimization software, announced that it has combined forces with Insightly, a leading all-in-one provider of customer relationship management (CRM), marketing automation, and customer success software. This merger will allow Unbounce to leverage first-party CRM data to move marketers forward with more comprehensive metrics that are vital to their roles - revenue and lifetime value data. The injection of AI expertise from the Unbounce team will allow the Insightly platform to accelerate the application of AI and machine learning throughout the platform to better empower salespeople and sales leaders. "Our customers are our biggest stakeholders in this decision," Steve Oriola, Chief Executive Officer at Unbounce, said. "Real innovation means delivering deeper value to customers, and the combined forces of these two companies will increase the quality of both product offerings and of the future combined product portfolio." The organizations come from different competitive landscapes, with Unbounce dominating its category while Insightly has carved out success in a crowded space, going toe-to-toe with the likes of HubSpot and Salesforce. Despite this, the two organizations share many similarities: loyal customers, a commitment to robust and secure platforms, unwavering dedication to customer service and satisfaction, and a steadfast focus on helping customers solve a recurring and common pain point - being asked to deliver more with less. Together, the combined force will result in new product developments for both platforms and a continued focus on growing the value customers receive from its product portfolio. The combined company is a fully distributed workforce with more than 200 employees across Europe and North America. Canaccord Genuity served as exclusive financial advisor to Insightly. About Unbounce Unbounce is the global leader in landing page creation and optimization software. Since 2010, Unbounce has helped customers generate (literally) billions of leads, sales, and signups. With an easy-to-use builder designed for any skill level and AI-powered features to help launch campaigns quicker, Unbounce gives marketers everything they need to get great results and grow their businesses. About Insightly, an Unbounce company Insightly is the modern, affordable CRM that teams love. It's easy to use, simple to customize, and scales with companies as they grow, solving common pain points largely unaddressed by legacy CRMs. Powerful in any vertical, Insightly CRM customers can add native companion products for marketing automation, customer service, and integrations in the same platform. Insightly is trusted by more than a million users worldwide. SOURCE Unbounce Market News and Data brought to you by Benzinga APIs
[2]
Unbounce joins forces with Insightly to align sales and marketing functions
VANCOUVER, BC, July 16, 2024 /CNW/ - Today, Unbounce, the global leader in landing page creation and optimization software, announced that it has combined forces with Insightly, a leading all-in-one provider of customer relationship management (CRM), marketing automation, and customer success software. This merger will allow Unbounce to leverage first-party CRM data to move marketers forward with more comprehensive metrics that are vital to their roles - revenue and lifetime value data. The injection of AI expertise from the Unbounce team will allow the Insightly platform to accelerate the application of AI and machine learning throughout the platform to better empower salespeople and sales leaders. "Our customers are our biggest stakeholders in this decision," Steve Oriola, Chief Executive Officer at Unbounce, said. "Real innovation means delivering deeper value to customers, and the combined forces of these two companies will increase the quality of both product offerings and of the future combined product portfolio." The organizations come from different competitive landscapes, with Unbounce dominating its category while Insightly has carved out success in a crowded space, going toe-to-toe with the likes of HubSpot and Salesforce. Despite this, the two organizations share many similarities: loyal customers, a commitment to robust and secure platforms, unwavering dedication to customer service and satisfaction, and a steadfast focus on helping customers solve a recurring and common pain point - being asked to deliver more with less. Together, the combined force will result in new product developments for both platforms and a continued focus on growing the value customers receive from its product portfolio. The combined company is a fully distributed workforce with more than 200 employees across Europe and North America. Canaccord Genuity served as exclusive financial advisor to Insightly. About Unbounce Unbounce is the global leader in landing page creation and optimization software. Since 2010, Unbounce has helped customers generate (literally) billions of leads, sales, and signups. With an easy-to-use builder designed for any skill level and AI-powered features to help launch campaigns quicker, Unbounce gives marketers everything they need to get great results and grow their businesses. About Insightly, an Unbounce company Insightly is the modern, affordable CRM that teams love. It's easy to use, simple to customize, and scales with companies as they grow, solving common pain points largely unaddressed by legacy CRMs. Powerful in any vertical, Insightly CRM customers can add native companion products for marketing automation, customer service, and integrations in the same platform. Insightly is trusted by more than a million users worldwide. SOURCE Unbounce Market News and Data brought to you by Benzinga APIs
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Unbounce, a leading conversion intelligence platform, has announced a strategic partnership with Insightly, a unified CRM platform. This collaboration aims to enhance the alignment between sales and marketing functions for businesses.
Strategic Partnership Announced
Unbounce, a prominent player in the conversion intelligence platform market, has revealed a significant partnership with Insightly, a unified Customer Relationship Management (CRM) platform. This collaboration is set to revolutionize the way businesses align their sales and marketing efforts, promising enhanced efficiency and improved outcomes for organizations of all sizes
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.Bridging the Gap Between Sales and Marketing
The primary objective of this partnership is to address a common challenge faced by many businesses: the misalignment between sales and marketing departments. By integrating Unbounce's advanced conversion tools with Insightly's comprehensive CRM capabilities, the two companies aim to create a seamless workflow that bridges the gap between these crucial business functions
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.Enhanced Lead Management and Conversion Tracking
One of the key benefits of this collaboration is the improved lead management process. Marketers using Unbounce will now be able to seamlessly transfer high-quality leads directly into Insightly's CRM system. This integration ensures that sales teams have immediate access to valuable lead information, allowing for quicker follow-ups and more personalized interactions with potential customers
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.Data-Driven Decision Making
The partnership between Unbounce and Insightly is expected to provide businesses with more comprehensive insights into their marketing and sales performance. By combining Unbounce's conversion data with Insightly's sales analytics, companies will be better equipped to make data-driven decisions. This holistic view of the customer journey from initial interaction to final sale is anticipated to significantly improve overall business strategies
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Scalability and Flexibility for Businesses
Both Unbounce and Insightly have emphasized that their integrated solution is designed to cater to businesses of various sizes and industries. The flexibility of the combined platform allows for customization to meet specific business needs, ensuring that companies can scale their operations effectively as they grow
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.Industry Impact and Future Prospects
This strategic alliance between Unbounce and Insightly is poised to make waves in the marketing technology and CRM industries. As businesses increasingly seek integrated solutions to streamline their operations, partnerships like this are likely to become more common. Industry experts are watching closely to see how this collaboration will influence future trends in sales and marketing alignment technologies
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