Wayfair partners with Google AI to launch Universal Commerce Protocol for seamless shopping

Wayfair Partners With Google AI To Bring Smarter Online Buying - Wayfair (NYSE:W)

Wayfair Inc. (NYSE:W) shares are trading higher on Tuesday after the company announced its collaboration with Alphabet Inc. (NASDAQ:GOOG)(NASDAQ:GOOG) to enable smoother and more secure interactions between AI agents and retailer platforms. * Wayfair stock is approaching key resistance levels. Why is W stock breaking out? Details The company is enhancing the online shopping experience by helping customers explore millions of home products across categories, styles and price ranges with confidence. Soon, the Universal Commerce Protocol (UCP) will enable a new checkout experience for eligible Google product listings in AI Mode on Search and the Gemini app. This allows customers to complete their purchases directly from Wayfair while browsing on Google, with Wayfair remaining the merchant of record to ensure consistent pricing, fulfillment and customer support, noted Fiona Tan, Wayfair's chief technology officer who added, "The Universal Commerce Protocol serves as the common language for this new ecosystem. It allows agents to bridge the gap between discovery and checkout, while ensuring we remain the merchant of record to guarantee the quality of the service." W Price Action: Wayfair shares are up 2.90% at $118.17 at publication on Tuesday. Photo: Shutterstock WWayfair Inc$118.222.94%OverviewGOOGAlphabet Inc$339.542.05%GOOGLAlphabet Inc$339.032.16%Market News and Data brought to you by Benzinga APIs

Wayfair stock rises after partnership with Google on AI shopping protocol By Investing.com

Investing.com -- Wayfair (NYSE:W) stock rose 1.5% in after-hours trading Monday following the announcement of its partnership with Google on a new commerce protocol designed to enhance AI-driven shopping experiences. The home goods retailer has co-developed Google's Universal Commerce Protocol (UCP), an open standard that aims to enable more seamless interactions between AI agents and retail platforms. This protocol will power a new checkout experience on eligible Google product listings in AI Mode in Search and the Gemini app. The new capability will allow shoppers to complete purchases from Wayfair without leaving Google while researching products. Wayfair will remain the merchant of record, ensuring consistent pricing, fulfillment, and customer support throughout the process. "Wayfair is investing in AI-powered discovery wherever our customers are -- whether that is on our own app or across external AI platforms," said Fiona Tan, Wayfair's chief technology officer. "The Universal Commerce Protocol serves as the common language for this new ecosystem. It allows agents to bridge the gap between discovery and checkout, while ensuring we remain the merchant of record to guarantee the quality of the service." The partnership aligns with Wayfair's ongoing investments in technology that makes product discovery more intuitive and personalized. The company has previously launched tools like Muse and the Discover tab in its app to help customers refine style preferences and find suitable products more efficiently. This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.