Wonderful Secures $100M Series A to Scale Multilingual AI Customer Service Agents Globally

Wonderful raised $100M Series A to put AI agents on the front lines of customer service | TechCrunch

Israeli AI agent startup Wonderful has raised $100 million in a Series A round led by Index Ventures, with participation from Insight Partners, IVP, Bessemer, and Vine Ventures. The large round, in a market already crowded with AI agent startups, suggests Wonderful has convinced top tier investors it's not just another GPT wrapper, but a company building the infrastructure and orchestration that could scale if multi-agent systems take off. The round brings Wonderful's total funding to $134 million just four months after the startup came out of stealth with a seed round and a promise to help enterprises deploy customer-facing AI agents across voice, chat, and email in every market and every language. The startup says it tailors the platform to each market it serves, fine-tuning for language, cultural norms, and regulatory environments, and even organizes local teams to manage deployment. That approach has led to rapid growth for the young startup, which claims its AI agents are already managing tens of thousands of customer requests daily with an 80% resolve rate. Since launching, Wonderful has expanded to Italy, Switzerland, the Netherlands, Greece, Poland, Romania, the Baltics, the Adriatics and the UAE. With its fresh funding, Wonderful intends to launch in Germany, Austria, the Nordics and Portugal in 2025, and plans to expand in the Asia-Pacific region in early 2026. But the company doesn't intend to stop with customer support agents. Since its system plugs deeply into an enterprise customer's existing software and can be tailored for each market, the startup says it will be able to give agents the capabilities to perform new tasks with minimal extra effort. It is currently exploring areas like employee training, sales enablement, regulatory compliance, internal IT support, and onboarding, the company said. "The promise of AI agents is clear, but putting that into practice, and critically, into production, is a huge challenge," Bar Winkler, CEO and co-founder of Wonderful, said in a statement. "It requires marrying best-in-class technology together with flawless delivery, on the ground with customers. That's been our approach with Wonderful, and it's what has driven the accelerated adoption we've seen across markets in the last few months." Customer-facing AI agents are emerging as the first real beachhead for the technology, and investors were likely attracted by Wonderful's focus here. These use cases help enterprises cut costs by augmenting or replacing human support staff, and they integrate readily into existing call centre infrastructure. Crucially, they also carry less risk than having an AI make internal decisions autonomously -- a use case that most enterprises aren't ready to adopt at scale yet. Index Ventures partner Hannah Seal pointed to Wonderful's ability to "[move] from concept to global scale in less than a year" as a source of confidence for investors. The company's true edge, she said, is its ability to deploy agents for global enterprises that function across every market and language. Jeff Horing, co-founder and managing director at Insight Partners, said the adoption Wonderful is seeing across industries shows "just how valuable culturally fluent agents can be."

Wonderful raises $100M to scale multilingual enterprise AI agents worldwide

Wonderful raises $100M to scale multilingual enterprise AI agents worldwide Israel-based Wonderful Ltd., a startup that builds enterprise-ready artificial intelligence agents, today announced it has raised $100 million in an early-stage funding round led by Index Ventures. New investors Insight Partners and IVP joined the Series A round alongside existing backers Bessemer Venture Partners and Vine Ventures. The raise comes just four months after the company's $34 million seed round. Founded just this year, Wonderful builds multilingual AI agents designed to interact with customers across languages, cultural norms and regulatory environments. Its agents integrate directly with enterprise systems to handle domain-specific use cases, allowing them to understand industry context and respond appropriately. The company said its agents already handle tens of thousands of complex interactions a day, including resolving billing disputes, updating account details, diagnosing issues and scheduling appointments. Internal statistics show resolution rates above 80%, with a vast majority of the issues resolved without intervention from human support. Wonderful's agents support customer interactions across voice, chat, and email, and the company's initial focus on customer support is rapidly broadening. Enterprises are now experimenting with applications such as employee training, sales assistance, regulatory compliance, internal information technology support and onboarding. Wonderful is entering a crowded field of enterprise AI agent developers that includes Kore.AI Inc., PolyAI Ltd. and Cognigy GmbH, all of which offer multilingual AI assistance for customer service and workflow automation. The company sets itself apart, however, because many of these companies began as English-first and expanded globally through translation and localization. By contrast, Wonderful was designed from day one for non-English-speaking markets, with agents tuned for local culture and industry context. The company is betting that this multilingual-first approach will establish it with enterprises seeking AI agents that can truly "speak their language," both literally and operationally. Since the last round, Wonderful has expanded its AI platform rapidly into new countries, including Italy, Switzerland, the Netherlands, Greece, Poland, Romania, the Baltics, the Adriatics and the United Arab Emirates. "The scale of demand were seeing from enterprises is enormous," founder and Chief Executive Bar Winker told Reuters. Winker added that the new funding will accelerate hiring of local teams and continued investment in the company's agentic AI capabilities, supporting faster international rollout. The company is also in preparations to launch in Germany, Austria, the Nordics and Portugal in 2025, with Asia-Pacific expansion planned for early 2026. "Wonderful has moved from concept to global scale in less than a year, which is extraordinary by any measure," Hannah Seal, partner at Index Ventures said. "They're proving that enterprises don't just want AI agents; they want ones that work in every market, in every language."

Israeli AI startup Wonderful raises another $100 million, valued at $700 million

It was the second financing round for Wonderful, whose AI agents adapt output to local cultures. It raised $34 million in an initial round in July after the company was launched earlier this year. Israeli startup Wonderful, whose platform allows companies to manage AI agents serving customers across voice, chat, and email in any language, on Tuesday said it had raised another $100 million in a private funding round. It was the second financing round for Wonderful, whose AI agents adapt output to local cultures. It raised $34 million in an initial round in July after the company was launched earlier this year. Wonderful, which was founded and undertakes research and development in Israel but is headquartered in Amsterdam, said it expects to reach around $10 million in annual recurring revenue in 2025 and is valued at $700 million. Wonderful said it was experiencing rapid growth and had expanded into new markets in Europe and the Middle East since July was preparing to launch in Asia-Pacific in early 2026. "The scale of demand we're seeing from enterprises is enormous," CEO and founder Bar Winker told Reuters. He said the funding would allow for faster expansion by hiring local teams and investing in the technology that powers its platform. The latest funding round was led by Index Ventures, with participation from Insight Partners and IVP, along with existing investors Bessemer and Vine Ventures. "The demand for locally-designed AI agents has proven enormous," said Hannah Seal, partner at Index Ventures.