Worldcoin Rebrands as 'World', Unveils New Iris-Scanning Orb Amid Expansion Plans

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Sam Altman's controversial "proof of personhood" crypto project Worldcoin has rebranded to "World" and introduced an updated version of its iris-scanning Orb device, aiming to scale up its human verification system globally.

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Worldcoin Rebrands as 'World' and Unveils New Orb

Worldcoin, the controversial "proof of personhood" crypto project co-founded by OpenAI CEO Sam Altman, has announced a significant rebranding effort. The company will now be known simply as "World," dropping the "coin" from its name to reflect a broader mission beyond cryptocurrency

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. This change comes alongside the introduction of a new version of its iris-scanning device, the Orb, and other technological advancements.

The New Orb: Faster, Smaller, and More Efficient

The updated Orb, unveiled at an event in San Francisco, boasts several improvements over its predecessor:

  • Nearly 5x increase in AI performance, powered by NVIDIA's latest Jetson module

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  • 30% fewer parts, making it easier and cheaper to produce

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  • Enhanced low-light performance and improved fraud detection capabilities

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  • 5G connectivity for wider global deployment

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  • Removable SD card for easy auditing and verification of privacy protocols

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Rich Heley, Chief Device Officer at Tools for Humanity (the foundation behind World), emphasized the need for massive scaling: "To provide access to every human, we need more Orbs. Lots more Orbs. Probably on the order of a thousand times more Orbs than we have today"

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Expanding World's Reach

World announced several initiatives to increase its global presence:

  1. "Orb on Demand" service, allowing people to order Orbs for delivery, similar to pizza delivery

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  2. Expansion to new countries, including Costa Rica, Brazil, Indonesia, Australia, UAE, and Morocco

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  3. Options for individuals to purchase or rent Orbs for community verification

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World ID 3.0 and New Features

The company introduced World ID 3.0, which includes:

  • World ID Credentials: Allows users to store passport information securely on their devices

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  • Deep Face: A system designed to combat online fraud and deepfakes

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  • AMPC (Advanced Secure Multi-Party Computation): Enhanced privacy and security protections

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Controversy and Regulatory Scrutiny

Despite World's ambitious plans, the project continues to face skepticism and regulatory challenges:

  • Privacy concerns over the collection and storage of biometric data

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  • Ongoing investigations in the EU and suspensions in countries like Kenya

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  • Questions about the necessity of the project, given that it aims to solve a problem that some argue doesn't yet exist

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Sam Altman's Involvement

While Sam Altman remains a co-founder and is involved in major decisions, World CEO Alex Blania emphasized that World and OpenAI have separate missions

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. However, the connection between the two companies and Altman's role in both continues to draw attention and speculation about potential future integrations

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As World moves forward with its rebranding and technological advancements, it claims to have verified nearly 7 million "unique humans"

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. The company's ultimate goal of creating a global network of verified human identities remains ambitious and controversial, with its success hinging on widespread adoption and regulatory approval.

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