Worldcoin Rebrands as 'World', Unveils New Iris-Scanning Orb Amid Expansion Plans

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Sam Altman's controversial "proof of personhood" crypto project Worldcoin has rebranded to "World" and introduced an updated version of its iris-scanning Orb device, aiming to scale up its human verification system globally.

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Worldcoin Rebrands as 'World' and Unveils New Orb

Worldcoin, the controversial "proof of personhood" crypto project co-founded by OpenAI CEO Sam Altman, has announced a significant rebranding effort. The company will now be known simply as "World," dropping the "coin" from its name to reflect a broader mission beyond cryptocurrency 12. This change comes alongside the introduction of a new version of its iris-scanning device, the Orb, and other technological advancements.

The New Orb: Faster, Smaller, and More Efficient

The updated Orb, unveiled at an event in San Francisco, boasts several improvements over its predecessor:

  • Nearly 5x increase in AI performance, powered by NVIDIA's latest Jetson module 15
  • 30% fewer parts, making it easier and cheaper to produce 35
  • Enhanced low-light performance and improved fraud detection capabilities 5
  • 5G connectivity for wider global deployment 5
  • Removable SD card for easy auditing and verification of privacy protocols 5

Rich Heley, Chief Device Officer at Tools for Humanity (the foundation behind World), emphasized the need for massive scaling: "To provide access to every human, we need more Orbs. Lots more Orbs. Probably on the order of a thousand times more Orbs than we have today" 3.

Expanding World's Reach

World announced several initiatives to increase its global presence:

  1. "Orb on Demand" service, allowing people to order Orbs for delivery, similar to pizza delivery 3
  2. Expansion to new countries, including Costa Rica, Brazil, Indonesia, Australia, UAE, and Morocco 34
  3. Options for individuals to purchase or rent Orbs for community verification 3

World ID 3.0 and New Features

The company introduced World ID 3.0, which includes:

  • World ID Credentials: Allows users to store passport information securely on their devices 5
  • Deep Face: A system designed to combat online fraud and deepfakes 25
  • AMPC (Advanced Secure Multi-Party Computation): Enhanced privacy and security protections 5

Controversy and Regulatory Scrutiny

Despite World's ambitious plans, the project continues to face skepticism and regulatory challenges:

  • Privacy concerns over the collection and storage of biometric data 134
  • Ongoing investigations in the EU and suspensions in countries like Kenya 2
  • Questions about the necessity of the project, given that it aims to solve a problem that some argue doesn't yet exist 3

Sam Altman's Involvement

While Sam Altman remains a co-founder and is involved in major decisions, World CEO Alex Blania emphasized that World and OpenAI have separate missions 2. However, the connection between the two companies and Altman's role in both continues to draw attention and speculation about potential future integrations 24.

As World moves forward with its rebranding and technological advancements, it claims to have verified nearly 7 million "unique humans" 3. The company's ultimate goal of creating a global network of verified human identities remains ambitious and controversial, with its success hinging on widespread adoption and regulatory approval.

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