X (Formerly Twitter) Hikes Premium Plus Subscription Prices Globally, Citing New Features and Ad-Free Experience

X's Premium Plus pricing is about to get more expensive

Summary X's Premium Plus is raising US prices by 40%, now costing $22/month, while the annual plan jumps from $168 to $229. New prices started December 21, 2024, but existing subscribers keep the old rates until their next billing cycle after January 20, 2025. The price bump comes with perks: a fully ad-free experience, priority support, Grok AI tools, and the new Radar feature for tracking trends and stats. ✕ Remove Ads Many people likely signed up for X Premium hoping for an ad-free experience -- it's kind of the whole point, right? Naturally, when you're paying for a service, you expect fewer interruptions. But some subscribers might've been let down when ads still popped up in their timelines. That's because the lower-tier Premium plan doesn't fully eliminate ads. For a truly ad-free experience, you need to upgrade to Premium Plus, which currently runs $16 a month. And if you're feeling like this setup is more about nudging you toward the pricier option, brace yourself because Premium Plus is about to cost you more. Related What exactly is X Premium (FKA Twitter Blue) It's more than blue checkmarks Posts X, formerly Twitter, announced in a support page that it is hiking its US subscription prices big time -- by 40%. This means that the monthly cost for Premium Plus jumps to $22, and the annual plan shoots up from $168 to $229. ✕ Remove Ads The new prices kicked in on December 21, 2024. New subscribers will pay the updated rates right away, while existing subscribers get a bit of a grace period. If your billing cycle starts before January 20, 2025, you'll stick with the old pricing until your next cycle after that date. The base subscription tier stays the same at $3, but international markets are seeing some wild price hikes, as noted by TechCrunch. In Nigeria, Premium Plus jumped from ₦7,300 to ₦34,000 a month -- a massive 365.75% increase. Over in Turkey, the price shot up from ₺300 to ₺770 per month, a hefty 156.67% hike. These sharp regional differences could raise eyebrows and might impact subscription numbers in these areas. X is trying to spin the price hike with a few excuses The recent price hike for Premium Plus comes with some upgrades. Subscribers now get a fully ad-free experience for uninterrupted browsing, prioritized customer support, and access to advanced Grok AI models. Plus, the new Radar tool takes things up a notch with keyword monitoring, trend tracking, and post count stats, making the premium tier more appealing than ever. ✕ Remove Ads X also highlights that subscription revenue powers its creator program, rewarding users for crafting quality content and driving meaningful engagement on the platform.

Your X subscription just went up...by a lot!

The company says the new subscription plans also contribute directly to the platform's creator program, which rewards users for quality content and engagement. X (formerly Twiter) is raising subscription prices in the US by almost 40%! An X Premium Plus subscription will now cost $22 per month, up from the previous price of $16 per month. The annual Premium Plus X subscription is also going up from $168 to $229. The Elon Musk-run platform justifies the price hike with three points. The first highlights how an X Premium Plus subscription is now completely ad-free for an uninterrupted browsing experience. "This significant enhancement is reflected in the new pricing," the company writes in an update about its new pricing. In its second reason for the price hike, the platform notes that X Premium Plus subscribers will also now get access to more features such as priority support from @Premium, access to Radar -- a search tool that lets users monitor keywords and visualize trends, and higher limits on Grok AI models. In the third and last point, X reminds subscribers that their money now directly fuels the platform's creator program, which rewards people for quality content and engagement. "Your Premium Plus subscription fee contributes to this new, more equitable system where creator earnings are tied to the overall value they bring to X, not impressions of ads," the company writes. New Premium Plus subscribers will start paying the new prices immediately while existing subscribers will need to pay the revised rates starting January 20, 2025, or their next billing cycle, if it falls after that date.

X Premium+ Subscription Will Now Cost You Significantly More

It introduces ad-free experience and new search tool dubbed Radar X (formerly Twitter) is raising the price of its premium subscription in several markets including India, the microblogging platform has announced. Its top-tier subscription, which is X Premium+, has been revised and the US is one of the markets hit the hardest by this change where the price of the subscription has gone up by almost 40 percent. The social media platform cites several reasons for this decision, including a "completely" ad-free experience and other new features. In a blog post, X detailed the price revision of its Premium+ subscription. New subscribers will have to pay the revised prices starting the day of their subscription, while existing users whose billing cycle starts before January 21, 2025, will be charged at their current rate. If not, the price revision will be applicable in the first billing cycle after that date. The platform says that price hikes will vary, depending on the region, applicable taxes, and payment methods. In the US, X Premium+ subscription was previously listed at $16 (roughly Rs. 1,360) for the monthly plan (when signing up from a web interface) and the annual subscription was priced at $168 (roughly Rs. 14,000). Following the price revision, it will now cost $22 (roughly Rs. 1,900) monthly and $ 229 (roughly Rs. 19,000) annually. On the other hand, the top-tier plan was priced at Rs. 1,300 a month or Rs. 13,600 for a year in India. It has been revised to Rs. 1,750 for the monthly plan and Rs. 18,300 for the yearly subscription. Notably, all the subscription prices are considerably higher when signing up from the X app on Android and iOS devices. The price hike also impacts other markets such as Canada, the EU, Nigeria, and Turkey. Elon Musk's microblogging platform cites several reasons behind the price revision. It emphasises that the X Premium+ subscription is now completely ad-free. Further, it is bringing higher priority support and access to cutting-edge Grok AI models. X also introduces Radar -- a new search tool which enables users to monitor keywords, visualise the trends with daily activity graphs, and get stats on post counts from queries. X Premium+ also fuels the creator programme which ties earnings to the overall value that they bring to X, not impressions of ads. The revised pricing of the subscription is claimed to reflect these new changes.

Elon Musk just raised the price of X Premium Plus -- what you need to know

You have until January 20 to decide if you want to keep your subscription Elon Musk's social media site X will be increasing the cost of one of its main subscription plans from today for any new users joining the service. X has seen a tumultuous few years since Musk bought it as Twitter back in 2022. One of the most talked-about introductions was the new subscription plans in an effort to make the site profitable. The infamous Blue Tick was, in the past, introduced to confirm users' identity and was a free feature so long as certain steps were followed. However, In 2022 X revealed that users would need to apply to one of the subscription plans to be eligible for the tick. In a recent post on its help page, X revealed the cost of the Premium Plus Subscription will be increasing. The tier will now cost members $22 a month, $6 up from the prior $16. Meanwhile, the Premium X Plus annual cost will go from $168 to $229. Current subscribers have until January 20, 2025, before needing to pay the new cost, but new customers will have to pay them from today. These are some pretty hefty increases, but X has defended them with three key points. The first is the Premium Plus will be completely ad-free. Secondly, users will have access to new features such as Radar, Grok AI and more. Finally, the new price will help to support X's Creator Program thanks to a shift in its revenue share model. This new fee will contribute to the "new, more equitable system where creator earnings are tied to the overall value they bring to X, not impressions of ads." We've seen a fair bit about X in the news of course, but most of the focus has been on the abilities of its new AI model: Grok. One of the biggest additions was the new Grok Aurora image generator which aims to create life-like images. When we compared it to Gemini, Grok managed to score ahead thanks to its ability to create life-like images. Price increases are never nice, and these are pretty high, however, it will take time to see if they affect the number of people willing to subscribe. If you find Elon's latest change a little hard to get over, then you can see our 5 best Twitter alternatives to try instead.