Xpeng shifts to physical AI, plans robotaxi trials and humanoid robot production by 2026

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Chinese EV maker Xpeng is repositioning itself as a physical AI company rather than just an automaker. CEO He Xiaopeng announced plans to begin street trials for robotaxis soon and start mass production of humanoid robots in the second half of 2026, leveraging its in-house Turing AI chip to compete with Tesla in the robotics market.

Xpeng Repositions as Physical AI Company Amid Market Pressures

Chinese electric vehicle startup Xpeng is making a decisive shift in its identity, seeking recognition as a physical AI company rather than simply an automaker. CEO He Xiaopeng announced the strategic pivot at an event in Guangzhou on Thursday, outlining ambitious plans to launch street trials for robotaxis imminently and begin mass production of humanoid robots in the second half of 2026

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. The move comes as the company faces intense competition in the auto market, where China's industry has been locked in a brutal price war that has eroded profit margins across the sector.

Source: Benzinga

Source: Benzinga

He Xiaopeng emphasized that the company "definitely does not want to become a car company that simply sells hardware cheaply," instead aiming to "become a global technology company, a company with strong differentiation"

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. This repositioning echoes similar strategies by Tesla, which has expanded into robotaxis and humanoid robots as part of the broader adoption of AI across industries. The effort to evolve beyond just an automaker reflects growing recognition that hardware alone may not sustain competitive advantages in the rapidly transforming automotive landscape.

In-House Turing AI Chip Powers Differentiation Strategy

Central to Xpeng's transformation is its in-house Turing AI chip, which the company believes will provide a critical edge in developing integrated AI capabilities across its product lineup

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. He Xiaopeng highlighted that robots and automobiles represent the core of physical AI, sharing extensive sensor technology and hardware components. This convergence enables automakers to leverage their existing capabilities in autonomous driving systems to enter the robotics market more seamlessly.

At the Guangzhou event, He Xiaopeng unveiled four revamped car models featuring advanced software capabilities, including 3D navigation systems, hazard alerts that extend beyond immediate line of sight, and improvements in autonomous driving technology

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. The company has been aggressively hiring talent and investing in autonomous driving and humanoid robot development centered on its proprietary AI capabilities. Xpeng's approach mirrors investments by fellow Chinese automaker Li Auto, which announced in 2023 that it had committed more than 6 billion yuan ($859.1 million) annually to AI models, computing power, and infrastructure

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Robotaxis and Humanoid Robots Target Multiple Markets

Xpeng's robotaxi ambitions position it in direct competition with Tesla, which already operates ride-hailing services in multiple U.S. cities and continues developing its Optimus humanoid robot

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. During its third-quarter investor meeting in November, Xpeng revealed plans to release three robotaxi models in 2026, with operations that won't depend on high-definition maps or LiDAR technology

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. The company will offer its robotaxi service through Alibaba's Amap mapping platform, leveraging the tech giant's extensive user base in China.

The company's Vision-Language-Action (VLA) model will be open-source, signaling potential licensing opportunities that could generate additional revenue streams

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. This approach could challenge Nvidia's Alpamayo self-driving technology, which also uses an open-source VLA model. On the robotics front, Xpeng's IRON robot is designed for deployment in commercial scenarios, providing services like tour guiding, retail assistance, and patrols

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. The company has set an ambitious target of producing 1 million units annually by 2030, indicating confidence in the scalability of its robotics business.

Financial Pressures Drive Strategic Transformation

The strategic shift comes at a critical time for Xpeng, which recorded a net loss of 380 million yuan in the third quarter

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. He Xiaopeng previously stated he expected the company to break even by the end of 2025, making the diversification into physical AI and robotics both a growth opportunity and a financial necessity. The years-long price war in China's auto market has compressed margins industry-wide, forcing manufacturers to seek differentiation through technology rather than competing solely on price.

The broader industry is taking notice of physical AI's potential. Chip technology company Arm Holdings recently reorganized to create a dedicated physical AI unit to expand its presence in the robotics market

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. As Xpeng prepares to launch its robotaxi trials and ramp up humanoid robot production, the company's success will depend on whether its integrated AI approach can deliver the differentiation He Xiaopeng envisions, particularly as it competes with established players like Tesla and navigates the challenging economics of China's automotive sector. The coming months will reveal whether Xpeng's bet on physical AI can transform it from a struggling EV startup into a diversified technology company capable of competing on a global stage.

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