YouTube Music launches AI Playlist generator for Premium subscribers using text prompts

Reviewed byNidhi Govil

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YouTube Music has introduced an AI Playlist feature for Premium subscribers on iOS and Android, allowing users to create playlists by describing moods, genres, or vibes through text or voice prompts. The move follows similar features from Spotify and Amazon Music, as Google continues integrating Gemini AI across its products while pushing to grow its subscription business.

YouTube Music Introduces AI Playlist for Premium Subscribers

YouTube Music has launched a new AI Playlist feature that enables YouTube Premium subscribers to create music playlists using text prompts or voice commands. The AI-powered playlist generator, now rolling out to iOS and Android users, allows subscribers to describe an idea, mood, or genre and have the platform automatically curate a selection of songs

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. To access the feature, users navigate to the Library tab, tap the "New" button, and select the "AI Playlist" option, where they can input prompts ranging from "raging death metal" to "progressive house mix for a chill party"

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Source: 9to5Google

Source: 9to5Google

The feature bears a familiar Gemini logo, reflecting Google's broader strategy of integrating its Gemini AI technology across its ecosystem

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. Users can create playlists by describing a vibe, and the platform takes a minute or so to collate options before presenting a selection of songs

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. Once generated, subscribers can remove individual tracks using a minus button next to each song, and adjust the playlist name or cover art after creation

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Competing in the Streaming Services AI Race

This launch positions YouTube Music alongside rival streaming services that have already deployed similar capabilities. Spotify introduced its Prompted Playlist feature just last month, allowing users to generate playlists through natural language descriptions

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. Amazon Music and Deezer have also rolled out AI-powered playlist or radio creation features

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. The timing of YouTube Music's rollout appears strategic, arriving shortly after Spotify's offering gained traction in the market.

YouTube Music previously tested AI Radio generation in July 2024, which let users create custom radio stations using prompts in the U.S.

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. The platform also introduced an "Ask Music" feature in 2024 that allowed natural language music requests

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. The new AI Playlist appears to be surfaced more directly in the playlist creation flow, functioning more as a dedicated playlist generator than a radio-type experience

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Source: Analytics Insight

Source: Analytics Insight

Driving YouTube Premium Subscription Growth

The AI-generated playlists feature represents another effort by YouTube to make its Premium plan more attractive to users and drive subscription business growth. Earlier this week, the company began restricting free users from viewing song lyrics on the YouTube Music app, describing it as an experiment with "a small percentage of ad-supported users"

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. YouTube has also cut workarounds for background viewing and now limits non-Premium users to just five lyric transcriptions

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These efforts appear to be paying off. Google reported earlier this month that it now has 325 million paying users across Google One and YouTube Premium, with YouTube serving as a key component of that subscription division

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. Features like text-based playlist generation could prove valuable for music discovery, helping users find new artists and songs that match specific moods or situations

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Source: PC Magazine

Source: PC Magazine

User Reception and Future Implications

While some users have embraced the feature, initial reactions suggest growing AI fatigue among certain segments of the user base. Comments under the announcement post on X reflected mixed sentiment, with some expressing enthusiasm while others questioned why they needed more AI integration

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. Google hasn't yet shared extensive details about the feature's flexibility, including how many songs it generates per playlist or whether playlists can be refreshed on a regular basis like Spotify's version

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. The feature is rolling out gradually, and users in some territories may not see it immediately as these features typically deploy slowly over days or weeks

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