YouTube Music launches AI Playlist generator exclusively for Premium subscribers

Reviewed byNidhi Govil

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YouTube Music introduces an AI-powered playlist generator for Premium subscribers on iOS and Android. Users can create playlists by typing or speaking prompts describing a mood, genre, or vibe. The move mirrors Spotify's recent Prompted Playlists feature and marks YouTube's latest effort to add value to its subscription business, which now counts 325 million paying users across Google One and YouTube Premium.

YouTube Music Introduces AI Playlist for Premium Subscribers

YouTube Music is rolling out a new AI Playlist feature that allows YouTube Premium subscribers and YouTube Music Premium subscribers to generate playlists using text prompts or voice commands

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. The AI-powered playlist generator is available exclusively on iOS and Android devices, positioning it as a premium-only benefit designed to boost subscription appeal. Users can access the feature by navigating to the Library tab, tapping the "New" button, and selecting the "AI Playlist" option, where they can describe what they want to hear through natural language

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Source: 9to5Google

Source: 9to5Google

How to Create Playlists from an AI Prompt

The process to create playlists by describing a vibe is straightforward. After selecting the AI Playlist option, users can input text prompts such as "raging death metal," "sad post rock," "progressive house mix for a chill party," "indie pop," or "90s classic hits" to build a customized playlist

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. The feature also accepts voice prompts, allowing users to simply speak their desired mood, genre, or idea

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. Within a minute or so, the AI collates options and presents a selection of songs for the new playlist. Users can then review the suggestions, remove individual tracks using a minus button, and either create the playlist or request adjustments

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Competing with Spotify and Other Streaming Services

The timing of this launch appears strategic, as Spotify recently introduced its own Prompted Playlists feature just last month, which allows users to generate and regularly refresh playlists based on prompts while incorporating listening history

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. Other streaming services including Amazon Music and Deezer have also rolled out AI-powered playlist or radio creation features, signaling an industry-wide shift toward AI-generated playlists

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. This competitive landscape suggests that text-based playlist generation is becoming a standard expectation among music streaming platforms, with each service racing to refine the user experience and music discovery capabilities.

Google's AI Integration Strategy and Subscription Business

The AI Playlist feature reflects Google's broader strategy to integrate AI across its ecosystem, with Gemini appearing alongside the feature in the app interface

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. YouTube has been testing AI-driven music features since July 2024, when it experimented with custom AI radio stations using prompts in the U.S.

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. The company has been actively working to make its YouTube Premium plan more attractive, recently restricting free users from viewing song lyrics on the YouTube Music appโ€”a move the company described as an experiment with a small percentage of ad-supported users

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. These efforts appear to be paying off for Google's subscription business, as the company reported 325 million paying users across Google One and YouTube Premium earlier this month

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Source: PC Magazine

Source: PC Magazine

User Reception and the Future of Human Curation

Early reactions to the AI Playlist feature reveal mixed sentiment among users. While some express enthusiasm for the convenience, initial responses on social media reflect a certain level of AI fatigue, with several users questioning whether they asked for more AI integration

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. The feature raises questions about the future balance between AI automation and human curation in music discovery. Some users still prefer playlists curated by services like Apple Music or created by friends, valuing the personal touch that human-generated playlists provide

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. However, Google hasn't yet shared detailed information about how flexible the AI Playlist will be, how much control users will have after generation, or whether playlists can be edited and refreshed over time like Spotify's version

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. As the feature rolls out gradually across territories over the coming days or weeks, watching user adoption rates and engagement patterns will indicate whether AI-driven music discovery can truly replace the art of playlist creation or simply complement it.

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