Zeta Global Launches AI-Powered Mobile Marketing Tools to Enhance Customer Engagement

Zeta Global Unveils New AI Tools For Mobile Marketing: Details - Zeta Global Holdings (NYSE:ZETA)

Expanded AI Agents on Zeta's platform improve marketing capabilities, maximizing ROI and boosting innovation. Zeta Global Holdings Corp. ZETA shares are trading higher on Thursday. The company disclosed a new intelligent mobile experience tailored for marketers aiming to integrate AI across all touchpoints, including mobile. This solution enables more effective personalized cross-channel campaigns, enhancing customer experiences and ensuring consistent identity across interactions. Additionally, Zeta is expanding its lineup of generative AI Agents on the Zeta Marketing Platform, providing innovative capabilities for marketers. The intelligent mobile solution has launched ahead of schedule, offering an AI-powered, connected experience designed specifically for modern marketers. The new Zeta AI Agents introduce groundbreaking marketing capabilities through customizable agent workflows. David A. Steinberg, Co-Founder, Chairman, and CEO at Zeta Global said, "Expanding our AI Agent lineup and launching a new mobile offering ahead of schedule is a significant milestone for Zeta and underscores our unwavering commitment to our investment in the Zeta Marketing Platform that maximizes ROI today and spearheads innovation for tomorrow." Gerry Murray, Research Director, Enterprise Technology at IDC, stated, "IDC research has repeatedly shown that highly personalized interactions result in 30% or better performance over those with no or low personalization. In addition, IDC estimates that GenAI will improve marketing productivity by more than 40% in the next four years. As a result, CMOs should start thinking about data and AI infrastructure as essential to customer and employee experience as well as brand equity." This week, Zeta Global unveiled the Zeta Media Engine, Powered by Snowflake. This privacy-first solution leverages Snowflake Data Clean Room and Zeta's Identity Graph and AI tools for people-based programmatic activation across the open web. Investors can gain exposure to the stock via Alpha Architect U.S. Quantitative Momentum ETF QMOM and First Trust Small Cap Growth AlphaDEX Fund FYC. Price Action: ZETA shares are trading higher 1.82% at $30.20 at the last check Thursday. Image via Shutterstock Read Next: Palantir's S&P 500 Inclusion A 'Watershed Moment,' Says Bank of America, Anticipates 'More Institutional Investors' Market News and Data brought to you by Benzinga APIs

Zeta Global rolls out new mobile AI marketing tools By Investing.com

NEW YORK - Zeta Global (NYSE: ZETA), a company specializing in AI-powered marketing solutions, has announced the launch of its new intelligent mobile solution and expanded AI Agents lineup. The mobile platform, designed for modern marketers, integrates artificial intelligence to enhance cross-channel customer campaigns, aiming to improve consumer interactions and business outcomes. The intelligent mobile solution by Zeta enables brands to unify identity across devices and channels, predict customer purchasing behavior, identify opportunities leveraging AI, and activate intelligent cross-channel campaigns. This advanced mobile offering is now being utilized by global brands in sectors such as retail, media, entertainment, financial services, and agencies. Zeta's AI Agents, which are part of the Zeta Marketing Platform, are designed to analyze insights using the company's proprietary data. These agents can be customized for different marketing workflows, reportedly increasing productivity and enhancing customer experiences. Since the earlier launch of Zeta AI Agents this year, the company has seen a 300% increase in month-over-month usage. The new agents introduced include tools for automated reporting, audience profiling, email quality assurance, data analysis, and the transformation of complex reports into branded slides. According to Christian Monberg, Zeta's Chief Technology Officer, these AI Agents are unique in the industry for their customizable workflows that impact the entire customer journey. The new tools are expected to save businesses up to 400 hours a month, which translates into significant operational efficiencies for marketers. The announcement was made at Zeta Live 2024, the company's premier AI and marketing event, where Zeta also provided a glimpse into its product roadmap. The virtual event featured a live demo of the new mobile solutions and AI Agents. This development comes as companies are increasingly seeking ways to leverage customer data and AI to deliver personalized experiences at scale. Research from IDC indicates that personalized interactions can result in significantly better performance and that generative AI could improve marketing productivity by over 40% in the next four years. The information in this article is based on a press release statement from Zeta Global. In other recent news, Zeta Global has seen a significant uptick in its financial performance, with a year-over-year revenue increase of 33% reported for the second quarter of 2024. The company has also raised its third-quarter 2024 expectations, projecting a minimum revenue of $255 million and an adjusted EBITDA of at least $50.2 million. This positive outlook has led to analyst upgrades from BofA Securities, DA Davidson, Needham, Canaccord Genuity, and Craig-Hallum, all maintaining a Buy rating and increasing their price targets for Zeta Global. In addition to these financial developments, Zeta Global has launched the Zeta Media Engine, a product designed to enhance programmatic advertising through Snowflake (NYSE:SNOW)'s platform. The company has also announced a partnership with Yahoo to enhance email marketing strategies using AI-powered personalized emails. Furthermore, Zeta Global has undertaken strategic financial initiatives, including a public offering of 11 million shares of its Class A common stock and securing a $550 million loan facility for debt refinancing. These moves are anticipated to enhance the company's financial structure and flexibility, positioning it favorably for potential mergers and acquisitions. These are the recent developments surrounding Zeta Global. Zeta Global's recent advancements in AI-powered marketing solutions are not only a step forward in technology but also reflect positively on the company's market performance. Zeta has been on a robust growth trajectory, with InvestingPro Data showing a significant revenue growth of 25.16% over the last twelve months as of Q2 2024. This growth is further exemplified by a quarterly revenue growth of 32.61% in Q2 2024, indicating a strong upward trend in the company's financials. Moreover, Zeta's market valuation, as indicated by a market cap of $6.83 billion, positions the company as a significant player in the marketing solutions space. However, investors should note that Zeta is currently trading at a high Price / Book multiple of 31.43, suggesting a premium valuation that reflects the market's optimism about the company's future prospects. Two key InvestingPro Tips are particularly relevant in light of Zeta's strategic initiatives. Firstly, analysts have recognized the company's potential, with four analysts revising their earnings upwards for the upcoming period. This consensus indicates a positive outlook on Zeta's profitability and market position. Secondly, the company is noted for its high return over the last year, with a remarkable one-year price total return of 274.12%, showcasing investor confidence and the successful reception of its AI-driven products. For readers looking to delve deeper into Zeta's financial health and future potential, there are additional InvestingPro Tips available, which can be accessed through the company-specific InvestingPro page at https://www.investing.com/pro/ZETA. These tips provide a more comprehensive analysis that could be invaluable for making informed investment decisions.

Zeta Global debuts data-driven marketing engine By Investing.com

NEW YORK - Zeta Global (NYSE: ZETA), a company specializing in AI-powered marketing solutions, announced today the launch of its Zeta Media Engine, a new product designed to enhance programmatic advertising through Snowflake (NYSE:SNOW)'s platform. The Zeta Media Engine integrates Snowflake's Data Clean Room with Zeta's proprietary technology to enable marketers to execute more precise advertising campaigns on the open web while maintaining user privacy. The collaboration with Snowflake aims to provide a solution for marketers that combines flexibility and scalability with the ability to enrich, analyze, and activate their data programmatically. According to David A. Steinberg, Co-Founder, Chairman, and CEO of Zeta Global, the Zeta Media Engine will allow Snowflake customers to leverage their first-party data, enriching and personalizing their marketing efforts across various paid media channels. Bill Stratton, Global Head of Media, Entertainment & Advertising at Snowflake, emphasized the importance of data-driven marketing and the value of the partnership with Zeta in providing a robust environment for data collaboration that enhances paid media performance. Key features of the Zeta Media Engine include people-based prospecting, which combines first-party data with Zeta's dataset of over 240 million profiles within Snowflake's secure Data Clean Room. The platform also offers multi-party data integration and deterministic measurement for campaign performance, which are conducted within the Data Clean Room environment. The Zeta Media Engine is presented as a tool for marketers to achieve greater precision in targeting, reduced waste, and improved customer engagement and outcomes. The announcement comes as part of Zeta Live 2024, where the innovation will be showcased with a hands-on demo, and further insights will be shared during a panel discussion. Zeta Global has positioned itself as a leader in the AI-powered marketing cloud sector, providing a platform that unifies identity, intelligence, and omnichannel activation. The company, co-founded by David A. Steinberg and John Sculley, has been operational since 2007 and is headquartered in New York City with a global presence. This news article is based on a press release statement. In other recent news, Zeta Global Holdings Corp has been the focus of several significant developments. The company has raised its third-quarter 2024 expectations, projecting a minimum revenue of $255 million and an adjusted EBITDA of at least $50.2 million. This announcement has prompted positive reactions from various analysts, including DA Davidson, Needham, Canaccord Genuity, and Craig-Hallum, who have all increased their price targets for Zeta Global while maintaining a Buy rating. In addition to these financial developments, Zeta Global has also announced a partnership with Yahoo to enhance email marketing strategies using AI-powered personalized emails. This collaboration aims to optimize send times, content, and multi-channel engagement, leveraging Zeta's advanced customer intelligence and AI capabilities. Zeta Global has also undertaken strategic financial initiatives, including a public offering of 11 million shares of its Class A common stock and securing a $550 million loan facility for debt refinancing. These moves are anticipated to enhance the company's financial structure and flexibility, positioning it favorably for potential mergers and acquisitions. These recent developments reflect Zeta Global's focus on its financial health and strategic growth. In light of Zeta Global's recent announcement regarding the launch of its Zeta Media Engine, investors may find the latest metrics and tips from InvestingPro particularly insightful. According to the data, Zeta Global has a market capitalization of $6.83 billion, demonstrating significant size within the AI-powered marketing solutions sector. The company has experienced notable revenue growth over the last quarter of 32.61%, indicating a robust expansion of its business activities. This growth is further underscored by a 25.16% increase in revenue over the last twelve months as of Q2 2024, reflecting Zeta's potential in scaling its operations and market reach. InvestingPro Tips also reveal that Zeta Global has been trading near its 52-week high, with the price at 97.16% of this peak. This suggests that investor sentiment is currently positive, likely buoyed by the company's strategic initiatives such as the Zeta Media Engine. Additionally, the company's stock has delivered strong returns, with an impressive 287.69% price total return over the past year. This performance may interest investors looking for companies with a strong upward trajectory in their stock price. For those considering an investment in Zeta Global, it is worth noting that the company operates with a moderate level of debt and its liquid assets exceed short-term obligations, providing financial stability. Moreover, there are 16 additional InvestingPro Tips available at InvestingPro, which could offer further guidance for potential investors. As Zeta Global continues to innovate and grow, these InvestingPro Insights could be invaluable for investors aiming to make informed decisions in the dynamic field of AI-powered marketing solutions.