Within the specific prompts, Friend says you can ask it to emulate a persona, ask it to cite valid sources and tell it to keep evolving with the new inputs you enter. For her, leaning on AI frees up time for her to then commit to client work. The whole process "still requires my brain," says Friend, as she still needs to work with the output and add her human touch, but it helps her run her business more efficiently.
Tomer Pensenzon, the Head of Marketing at Unleash is based in Tel Aviv, Israel and says "AI will take my job -- just when I'm trying to sleep!" For him, instead of trying to keep impossible hours across time zones, he has created and trained a Slack chatbot that answers questions solely based on his documents and company's data named 'Mini-Tomer.' Using the company's software he says "it answers 80% of the questions in my 'Ask-Tomer' channel while I'm sleeping." He says the main value would be "not in creating information, it will be making it accessible," and it's important that each company customize it. What does that look like for someone else? Tomer offered that this would apply to a marketer like me with my weekly podcast called The Exit Interview with Kim Rittberg. The podcast helps self-employed folks succeed in work and life, offering tips on business building, marketing and work-life balance, and I have a blog post about the benefits of the show. Timer says if someone asked me a question about my podcast, I could configure the AI to answer that. Specifically, it could review blog posts and generate the answer based on my content.
Dave Anderson, Head of Product Marketing at Contentsquare, a digital experience analytics platform, uses AI to inform him "of market trends, and positioning" he should consider to market their analytical program. So basically he uses AI to understand what customers want out of AI. But under the 'non-obvious' ways he uses AI, he says that during his keynote presentations, he often makes comical parody songs about the analytics industry. He uses ChatGPT to get ideas, recommending a song by someone like Taylor Swift or Sting. "It never gets the lyrics perfectly, but it provides inspiration."
Whether you're looking to become the next Weird Al at your company, speed up your operations, and whether you're ready to dip your toe in or jump off the high diving board,