Marketers are among the fastest to adopt AI. But true differentiation requires something completely different.
Evercopy, a company providing AI-powered advertising tools, has released AdShare, a platform designed to change where ads come from and how they reach audiences. AdShare empowers over 5 billion social media creators to monetize their content by co-advertising with the brands they love. It stands out as the first AI-powered platform to enable brands to turn everyday social media users into verifiable billboards for brand promotion.
The AI algorithms are changing how social media users and brands interact with their audience. This drives engagement and tailored content that builds brand loyalty.
How AdShare differs from traditional influencer advertising
Traditional influencer marketing typically relies on a few high-profile creators to promote a brand, often with limited engagement and one-way communication between the brand and the audience. Influencers generally follow pre-set campaign guidelines and target a broad audience without the flexibility to adjust content in real-time based on consumer feedback.
AdShare, on the other hand, shifts the focus from a handful of influencers to billions of social media creators, enabling brands to tap into a larger, more diverse group of advocates. It bridges a brand's message to niche communities in ways that resonate more authentically. Creators deliver the message in their own unique style, tailoring it to the specific dynamics of their audience. This approach lets brands focus less on the delivery and more on the message itself, as creators adapt and respond to trends as they happen.
Through this model, brands can continuously optimize their campaigns, addressing weak spots and adjusting messaging in the moment based on direct consumer engagement. Digital advertising provides flexibility, and with AdShare, campaigns can be rapidly modified based on immediate data insights, ensuring maximum relevance and impact.
AdShare's advertising model
AdShare not only provides valuable advertising metrics for brands but also opens up new opportunities for micro-creators.
While scaling content creation and distribution for brands, AdShare helps micro-creators monetize their content in ways that were previously impossible. With 57% of Gen Z in the US aspiring to become creators, AdShare empowers these emerging voices by enabling them to earn from their content by easily collaborating with top brands.
This provides incredible opportunities for brand recognition and loyalty. No matter the size of the user's platforms, they can customize their advertising options to tailor options for their viewers. AdShare users benefit from the cost-effectiveness of the model by quickly transforming social media posts into engagement-ready content.
How AdShare AI democratizes influencer marketing
AdShare's AI stands in stark contrast to traditional influencer marketing by empowering everyday social media users, regardless of their follower count, to become brand ambassadors. The platform enables brands to launch advertising campaigns in just seconds, defining goals and target audiences and offering rewards like cash or perks -- all with a few clicks. The AI utilizes algorithms to match brands with creators who align with their objectives, ensuring an authentic and effective relationship.
Once matched, users can join the campaign through the platform or by using a unique link or scanning the QR code (AdTag) shared on the brand's channels. AdShare simplifies the creation of branded content that stays true to the creator's style while also providing an intuitive dashboard to track campaign performance, content, creator involvement, and ROI metrics.
Case study
The tourism industry provides a good example of how effective AdShare is. Brands and bloggers share their stories across social media platforms and often tag hotels, restaurants, or cultural landmarks. Now, with AdShare, travelers can participate in brand campaigns on-site using the content they organically share. This enhances visitor engagement and destination branding, which indelibly impacts tourism brands.
AI has unlocked unprecedented levels of creativity in advertising, significantly boosting content volumes. AdShare takes it a step further by combining AI's scalability with genuine human connections and creativity. The platform is built on the principle that ads don't just come from brands -- they come from regular users. AI fosters these relationships, allowing for more authentic, creator-driven content that resonates on a deeper level.
