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5 useful AI web design tools that aren't website builders

While the best AI website builders like Wix AI and Hostinger have gained popularity for their ability to generate entire websites, they represent just one facet of the diverse AI web design landscape. A wide array of AI-powered tools are revolutionizing specific aspects of the design process, from ideation to asset creation to UX optimization. These specialized tools harness the power of machine learning to streamline workflows, spark creativity, and push the boundaries of what's possible in web design -- all without the need for a full-fledged website builder. AI is being integrated into various stages of the design process, resulting in a spectrum of tools that cater to specific needs. By focusing on these particular aspects of web design, the best AI tools can allow for greater specialization compared to generalist website builders. If you're a professional developer who thinks that they don't have much to gain from using the best website builders, here are some other types of tools to consider: Up next, let's talk about 5 interesting AI design tools that aren't website builders, from color palette generators to code generation tools to analytics platforms. Khroma is an AI-powered color palette generation tool designed with creatives in mind. It uses machine learning to understand color theory and generate harmonious, visually appealing color schemes for web projects based on user preferences. Khroma learns from thousands of popular human-made color palettes from across the internet to produce great color combinations that designers can view in various formats like typography, gradients, and custom images. Users can search for and filter palettes by hue, tint, value, and hex/RGB codes. The tool allows designers to create an unlimited library of their favorite palettes to reference later, providing color names, hex codes, RGB values, CSS, and WCAG accessibility ratings for each. Khroma integrates with design software like Sketch and Adobe XD to streamline the process of applying AI-generated color schemes to web designs. Uizard is a powerful AI-driven design tool that converts hand-drawn sketches and wireframes into digital UI mockups and prototypes. By leveraging deep learning algorithms trained on millions of UI components and design patterns, Uizard can recognize and interpret rough wireframes drawn by hand, transforming them into high-fidelity screens with buttons, forms, icons, and more. This allows designers to rapidly go from early-stage ideation sketches to digital visualizations without spending hours manually creating mockups in design software. Uizard also provides AI-assisted design suggestions to refine and optimize the final designs, such as improving spacing and alignment. Uizard offers an array of other useful intelligent features to aid the design process. These include generating UI mockups from text descriptions, extracting design themes from images, and predicting visual attention heatmaps to optimize designs before user testing. Copy.ai is an AI-powered writing assistant that helps generate marketing copy and web-optimized content like landing pages, product descriptions, and blog posts. Trained on high-performing online content, Copy.ai understands the principles of persuasive copywriting and SEO to create engaging, keyword-rich text tailored to a brand's voice and target audience. The tool provides an intuitive interface with various templates and prompts to guide users through the content creation process. For example, users can input a product name and description to generate a variety of optimized marketing angles and copies. Copy.ai then outputs multiple options that can be refined and edited as needed. By automating routine writing tasks and providing a starting point for quality copy, Copy.ai helps marketers and designers save time while ensuring content is primed to drive traffic and conversions. The tool also offers built-in editing and collaboration features to streamline the content review process. Developed by Laiye, Uibot is an AI-powered tool for automating user interface testing and analysis. It employs computer vision and machine learning to identify potential usability issues in web and app designs, such as poor color contrast, small click targets, and confusing navigation. Uibot can scan design mockups and prototypes, providing designers with actionable insights and suggestions for optimizing the user experience. For example, it may recommend increasing the size of a button or adjusting the layout to improve readability and accessibility. In addition to identifying usability problems, Uibot offers data-driven recommendations for enhancing UI elements like CTAs and forms to boost conversions. The tool integrates with popular design and prototyping software, allowing designers to seamlessly implement the AI-generated suggestions into their workflows. Fronty is an innovative tool that uses AI to convert design images into clean, semantic HTML and CSS code. Designers can upload screenshots, wireframes, or high-fidelity mockups and Fronty will analyze the visual hierarchy, layout, and design elements to generate corresponding code that accurately reflects the intended design. The AI behind Fronty is trained on best practices for front-end web development, ensuring the outputted code is well-structured, efficient, and easy to maintain. Fronty supports a wide range of design file formats and allows users to customize the generated code to fit their preferred conventions and frameworks. Fronty also provides a no-code editor for designers to easily customize and iterate on the generated websites without writing code themselves. This allows for a more collaborative and efficient workflow between design and development teams, as designers can communicate their vision through living code examples instead of static mockups.

TechRadar

Fri, 20 Sept, 4:05 PM UTC

The role of UX in website builders: Crafting seamless and interactive user journeys

It's estimated that around 18 million websites are built with website builders, and even more use a hosting provider with some website-building tools. While they were once expensive and limiting, they're now seen as highly economical. Some of the best website builders today have sign-up bonuses, competitive rolling monthly prices (many non-building hosts are annual contracts only), yet boast the ability to generate truly unique websites. In other words, it's now difficult to tell who is using Squarespace and who has built their own. These website builders also provide a wide range of templates and customization options, allowing users to create websites that are both functional and aesthetically pleasing. In addition, they often offer user-friendly tools for integrating SEO, e-commerce features, and mobile optimization, making it easier for businesses to manage their online presence effectively. User experience (UX) is at the core of website builders. This is their primary value proposition, which is to make it exceedingly easy for users to build a site with no coding knowledge. A clunky UX would defeat the purpose of using a builder. As a result, some basic design principles have emerged. Intuitive navigation and a clear information architecture are at the forefront. Responsive design is also a necessity, to make sure that the website can be edited and amended across various different devices (a truly cloud-based solution). Before a website builder can deliver good website visitor UX, it must deliver good UX to its paying customers using their drag-and-drop features. Accessibility and inclusive design practices are something that is gaining more traction and slowly becoming the norm. We are slowly seeing the use of AI to create dynamic, user-centric experiences that speed up the process. While not a core practice yet, they're slowly being integrated and could end up becoming a revolution to UX, making it a matter of speaking to a virtual consultant who will then follow your worded instructions. This is, for now, just a springboard in which edits can be made afterward. Hostinger is one example of a provider that is trying out AI building. What's clear is that a strong UX on the builder itself can reflect in a good UX for the website visitors. Simpler building can lead to faster iterations, and pre-built assets have been tried and tested. The importance that a websites visual design has on the user experience is clear. Research shows that UX plays a mediating role in usability and pleasure, ultimately leading to better outcomes for the website. E-commerce revenues are at stake too, with UI and UX having a significant correlation with increased traffic and conversion rates, which ultimately led to more revenue growth. User-friendly interfaces created more customer loyalty and satisfaction, ultimately reducing things like abandoned carts. Achieving such modern design from scratch is not only out of reach for most website owners, but it takes a large investment of time. Having no-code builders to with presets can mean focusing more on design and visual storytelling while knowing that UX is, to some degree, taken care of. As website builders evolved, they moved away from rigid themes and towards personalization. To some degree, it can be said that as you move from pre-built themes towards personalization, the greater freedom and creativity creates more scope for poor UX choices. More can go wrong. However, the big difference here is the reduced time it takes to iterate. It's possible to gain feedback on a website's UX and make adjustments easily. This is because while there may be more assets and choices, it's still baked into drag-and-drop techniques and the fantastic UX of the website builder itself. This allows websites to focus more on brand identity and their target audience. More experimentation can occur, and it may also be possible to provide adaptive content depending on the end user. It's also made incredibly easy to create a responsive site that accommodates the user's device. As we study and learn about user behavior and their preferences, website builders are generally quick to adapt. Because of their economies of scale, if they create a new iteration of a web asset like an FAQ page, it can reach millions of websites. This incentive means that they invest lots in R&D, and it's much more profitable for them to make these efforts compared to when companies build websites in-house. As a result, we expect website builders to remain on top of new trends and become increasingly relied upon. While LLM models may be able to produce simple static pages - and in the future, more complex websites - they remain difficult for non-coders to make edits and iterations. As a result, it makes more sense from a UX perspective for website builders to host AI features, but under the parameters of their own drag-and-drop framework.

Dataconomy

Wed, 25 Sept, 10:05 AM UTC

I compiled the biggest list of AI website builders on the web -- here they are

If you aren't already using one of the best AI website builders, now is arguably the best time for a switch. Encouraged by the explosive growth of LLMs like ChatGPT, Llama, and Claude, AI startups are enjoying a huge moment in the spotlight. Almost every software startup has begun incorporating AI features into their platform -- including website builders. But the competition is fierce and making choices is difficult. That's why, I have compiled a list of more than 30 of these AI website builders, sorting them into various categories based on what they're each good at. If you're looking for a complete rundown of the options to help you decide, you've come to the right place. Here's the biggest list of AI website builders currently in the market: Let's begin with a list of the best website builders that leverage AI technology. These are platforms that excel at more than one thing, making them good for a wide variety of use cases. They have been hand-picked from the various category-specific AI website builder lists that follow. Wix AI Wix AI is a standout in the AI website builder market, thanks not only to its seamless interface design but also to the comprehensive list of features that make it a great choice for almost any type of user. Once you answer a few simple questions to help it get started, Wix AI suggests visually appealing layout options and generates SEO-friendly content tailored to the website's theme. Some of its other standout features include an AI-powered design copilot, a trove of ecommerce tools, lots of third-party integrations, and 800+ pre-built templates for those who won't use AI. GoDaddy Airo is custom-built for small businesses, part of a suite of powerful marketing tools offered by GoDaddy. It handles everything from logo design to social media posts to digital ads, making it a comprehensive solution for building an online presence quickly. Airo's ability to generate product descriptions from photos and its partnership with ZenBusiness for free LLC registration are particularly beneficial for new businesses. However, while it offers a fast and easy building experience, GoDaddy's websites can sometimes look generic and lack the depth of features found in more advanced builders. Find out everything GoDaddy has to offer with our full GoDaddy website builder review. TeleportHQ TeleportHQ is a low-code development tool launched in 2017. It allows users to design responsive websites and landing pages with an AI-powered conversational interface. Once done, you're free to customize the generated website using the built-in drag-and-drop editor. It also supports exporting production-ready code in multiple JavaScript frameworks, making it the perfect choice for developers looking for a balance of flexibility and ease-of-use. Right now, TeleportHQ lets you share your code as React, Next, Gatsby, Vue, Nuxt, Gridsome, Angular, Preact, or HTML. Hostinger AI Builder Hostinger AI Builder combines affordability with powerful AI tools, making it an excellent choice for small businesses. It can generate complete websites, including images, text, and layouts, in just a few minutes. Additionally, Hostinger's AI Writer and AI Heatmap tools help create engaging content and optimize website layouts for better user engagement. Hostinger's plans are some of the most cost-effective among AI website builders, though it lacks the deep integrations and template variety found in some competitors. Elementor AI integrates seamlessly with the popular Elementor page builder for WordPress, offering a robust set of tools for creating professional websites. It excels in generating content, images, and even custom code snippets. Elementor AI is particularly beneficial for users who already have some experience with WordPress and want to enhance their sites with AI-driven features. However, it may not be the best choice for creating highly complex websites, since its AI capabilities are more suited for simpler HTML and CSS tasks. Whether you are looking for the best portfolio website builder to showcase your freelancing skills or the best blogging platform to blog about your hobbies and interests, personal websites don't require a ton of advanced functionality. Here are a few platforms that get the basics right, offer excellent ease of use, and leverage AI capabilities. Site123 Site123 is renowned for its simplicity and ease of use. While its AI capabilities are limited to content creation only, Site123's long list of features, including multilingual support, logo design tools, inventory management, and form building -- make it a great all-in-one solution for personal use. Jimdo Jimdo's new AI-powered website builder, Jimdo Dolphin, is designed for users with minimal technical skills. By answering a few questions, users can have a personalized website generated in minutes. It offers affordable, ad-free, entry-level plans that offer great value for personal use. Dorik's intuitive AI-powered tools allow users to generate websites quickly, complete with automatically generated content and images. Its drag-and-drop editor and extensive library of templates provide ample customization options. You also get pre-built UI blocks, third-party integrations, and a fully white-label CMS. Appy Pie Appy Pie is a no-code development platform that enables users to create mobile and web applications, websites, and workflows. Its new AI-powered website builder, despite a few issues, offers image generation, predictive analytics, and workflow automation -- all at an affordable price point that make it a great choice for personal websites. Mixo Mixo is designed for users who want to create AI-powered personal websites with minimal effort, ideally from a single prompt. That said, Mixo offers a decent range of customization options, including color schemes, fonts, and layout choices, ensuring that users can create a website that reflects their personal style. When it comes to small businesses, AI website builders that focus on a balance of features and ease-of-use usually perform the best. Here are platforms that prioritize intuitiveness, integration, affordability, and more than a few nice-to-have additions catering to small business owners. Wix AI Wix AI is a versatile platform that's perfect for small businesses, offering a seamless website creation experience from design to deployment. It uses artificial intelligence to generate a professional website tailored to your business needs, complete with built-in marketing tools, and ecommerce capabilities, and SEO. Weebly Weebly is one of the best small business website builders due to its ease of use and robust ecommerce features. Its drag-and-drop editor allows users to create professional websites without any technical skills. Weebly also integrates with Square, providing seamless payment processing. While it does not offer a built-in AI, it has plenty of third-party AI integrations like Sonetel and SiteSpeakAI. GoDaddy Airo GoDaddy Airo simplifies website creation for small businesses by leveraging AI to generate content, design, and marketing materials. This tool is designed to save time and reduce costs, making it easier for small business owners to manage their online presence. Its comprehensive suite of features includes business registration, integrated marketing, and SSL Certificates. GetResponse AI GetResponse is a great option for small businesses, especially those focused on email marketing and customer engagement. Its new AI allows users to create professional websites quickly, with integrated tools for email marketing, landing pages, and SEO optimization. Small businesses looking to ramp up their marketing efforts will find this an excellent choice. B12 B12 is tailored for service-based small businesses. It offers a comprehensive AI-driven platform that includes website creation, scheduling, payments, and email marketing. AI engines generate a customized website in minutes, complete with industry-specific content and images. B12 also offers human consultants for design and content refinement, with almost agency-level support. AI website builders in this category cater specifically to artists, designers, and other creatives looking to establish an online presence. These platforms have been chosen for their award-winning designs, ample customizability, and portfolio-building features for creative users. Squarespace Blueprint Squarespace Blueprint is tailored for creative professionals who need a visually stunning and highly customizable website. The platform offers an interactive design experience with over a billion design combinations, allowing users to create a unique online presence. Its new design system simplifies the process, making it easy to build a creative portfolio with minimal effort. Our Squarespace review covers all the platforms features in full. Plus, if you want to save on your Squarespace subscription, check out our Squarespace promo codes. Framer AI Framer AI is an excellent choice for creative professionals who value design flexibility and advanced features. It allows users to generate localized content, rewrite text for better copy, and create adaptive designs tailored to different locales. Each website built with Framer is fully responsive, with a powerful no-code editor to fine-tune things on a granular level. IM Creator IM Creator is an AI-powered website builder built for creative professionals looking for a simple yet powerful platform to showcase their work. Its drag-and-drop editor is powered by smart content blocks called POLYDOMS, allowing for endless customization possibilities by mixing together designs to create unique layouts. Strikingly Strikingly is designed for creative professionals who need a simple yet stylish website builder. It offers mobile-friendly designs and an intuitive drag-and-drop editor, making it easy to create beautiful websites quickly. Strikingly's focus on ease of use and aesthetic appeal makes it a great option for artists, photographers, and designers who want to avoid hassle. Renderforest Renderforest is an AI-powered website builder that offers a wide range of customizable templates tailored for creative professionals. AI-driven design suggestions and animation tools help users create engaging content to showcase their creative work. The platform's focus on visual storytelling makes it an excellent choice for artists, designers, and other creatives. From payment processing to inventory management to point-of-sale integrations, ecommerce websites have unique requirements. Most of the best ecommerce platforms charge a premium for these features, but not all of them are built equal. Here are the best AI website builders for ecommerce: Shopify Shopify is a leading ecommerce platform with a long list of tools for building and managing an online store. It features two AI tools: Shopify Magic for writing product descriptions and Shopify Sidekick for helping with any number of store management tasks. It also comes with a no-code website editor, a plethora of templates, and a huge app ecosystem for third-party integrations. BigCommerce BigCommerce is another top-tier ecommerce platform with plenty of advanced features for large-scale online stores. It supports a wide range of integrations for SEO, marketing, and inventory management. Plus, BigCommerce has a range of AI-powered tools to help with predictive analytics, product recommendation, content creation, etc. under the BigAI umbrella. Weblium Weblium is another AI-powered website builder that simplifies the creation of professional ecommerce websites. It offers over 300 pre-designed templates and an AI Design Supervisor to ensure a cohesive and visually appealing site. Other features include CRM integration, advanced marketing tools, and the ability to add up to 10,000 products per plan. Square Square's platform is designed to integrate seamlessly with its point-of-sale (POS) system, making it an excellent choice for businesses with both online and physical stores. It has tools for building an online store, managing inventory, and processing payments. Plus the new AI-driven features help optimize product listings and enhance the overall shopping experience. Odoo Odoo is a comprehensive business management suite that includes a powerful ecommerce module. It offers extensive customization, plus it integrates seamlessly with other Odoo applications and has a ton of AI capabilities. Its ecosystem of AI tools includes both built-in and third-party apps that can automate store management, product recommendations, and more. Content creators -- such as bloggers, influencers, and thought leaders, need a unique set of tools focused on content creation and management. Here's a list of AI website builders that specialize in automating content operations from first draft to final publish. WordPress.com WordPress.com is a powerful platform for content creators, offering extensive customization options and a vast array of plugins. The AI Content Creator plugin, powered by OpenAI's GPT-3.5 and GPT-4 models, allows users to generate quality articles quickly, making it easier to maintain a consistent publishing schedule. Substack Substack is a popular platform for writers and podcasters looking to monetize their content through subscriptions. It provides tools for creating and distributing newsletters, with the added benefit of direct subscriber relationships. It has only recently started investing in AI tools, but already offers an excellent audio transcription tool and image generation platform. Webnode Webnode is a user-friendly website builder that allows content creators to build and customize their sites with ease. Its new AI-powered website creation wizard helps generate designs quickly, making it an excellent option for bloggers and personal websites. The platform's built-in SEO tools, in particular, are a great fit for content creators. Relume AI Relume AI is designed for designers and content creators who need to build websites quickly and efficiently. It offers AI-driven tools for generating sitemaps, wireframes, and copy, streamlining the design process while maintaining creative control. Relume's integration with Figma and Webflow makes it a powerful tool for combining design and content creation. Durable Durable is an AI-powered platform that helps content creators build and manage their websites effortlessly. It offers features like automated blogging, content generation, and SEO -- making it a great choice for influencers looking to expand their presence. Durable's AI Assistant acts as a virtual business administrator, providing support throughout the content creation process. Agencies often use AI website builders as an alternative revenue stream, for handling internal campaigns, or even to automate parts of their marketing workflow. They need platforms that offer robust client management features, white-label functionality, and AI. Here are some picks: Duda Duda is one of the best website builders for agencies, thanks to its ability to seamlessly scale across multiple clients and projects. It offers a white-label solution, allowing agencies to fully brand the platform as their own. Moreover, Duda's built-in AI tools, client management system, and collaborative features further streamline the workflow for large-scale agency engagements. Learn more about Duda in our full Duda review. 10Web 10Web stands out for its AI-driven capabilities that significantly speed up website creation, making it perfect for agencies. It allows users to generate content and images, recreate existing websites, and customize designs with a drag-and-drop editor. The platform also offers automated hosting, security features, and performance optimization -- among other things. Webflow Webflow is a powerful tool for agencies looking to deliver high-quality websites without extensive coding. It supports complex animations, multichannel campaigns, and seamless client collaboration with live editing. AI features include an intelligent knowledge base assistant, design copilot, and automatically generated templates for speeding up your workflow. Divi AI Divi AI is a comprehensive solution for agencies, combining design, development, and content creation into one platform. It offers a visual builder with extensive customization and AI tools for generating content. Divi's integration with WordPress and WooCommerce, along with its team management features, make it an especially good choice for complex projects. CodeDesign CodeDesign is an AI-powered website builder that simplifies the creation and management of websites for agencies. It offers features like AI-generated designs, content, and SEO optimization, along with flexible export options. CodeDesign's user-friendly interface and no-code capabilities make it a perfect fit for design-first agencies looking for flexibility.

TechRadar

Mon, 30 Sept, 10:00 AM UTC

How to use AI to help with web design experimentation

AI is rapidly transforming the field of web design, opening up new possibilities for experimentation and innovation. By leveraging AI tools, such as the best AI website builders, you can quickly generate and test a wide range of ideas, from color schemes and layouts to personalized user experience flows. Experimenting with different design variations is crucial for creating websites that stand out and effectively engage target audiences. Here's a step-by-step guide to help you get started with AI-driven web design experimentation, complete with tips, strategies, and tooling suggestions. To effectively use AI in your web design experimentation process, start by analyzing your website data to pinpoint areas that need improvement. AI-powered analytics tools can provide valuable insights into user behavior, helping you identify underperforming pages, high bounce rates, confusing navigation paths, or low conversion points. Focus your experimentation efforts on the pages that have the biggest impact on your website's success. Typically, this includes your homepage, key landing pages, product pages, and critical conversion points like signup forms or checkout pages. When analyzing your website data, look for patterns and anomalies that indicate potential problems. For example: Some powerful AI-enhanced analytics tools to consider include Google Analytics, Hotjar, and Optimizely. These tools can help you understand user behavior, visualize interactions through heatmaps and recordings, as well as personalize user experiences based on behavioral data. Once you've identified the key areas for improvement on your website, it's time to start generating fresh design ideas and inspiration. This is where AI can really shine, helping you quickly create and explore a wide range of design variations. AI-powered design tools can assist with various aspects of the ideation process, from color palettes and typography to layouts and visual elements. By using these tools, you can experiment with different design styles, trends, and combinations in a fraction of the time it would take to do so manually: When using these AI tools for design ideation, don't be afraid to experiment and push the boundaries. Create multiple variations of each design element, mixing and matching different styles, colors, and layouts. Share these variations with your team and gather feedback to refine your ideas further. Remember, the goal at this stage is not to create a perfect final design, but rather to explore a wide range of possibilities and find the direction that resonates best with your target audience. That way, you can unlock new creative avenues and set the stage for more targeted experimentation in the later stages of the design process. With a clear direction for your website's design, it's time to start creating the structure and layout of your pages. AI can help streamline the process by generating optimized website structures and content outlines based on your goals and target keywords. For example, ChatGPT can create an outline for your homepage, including key sections like the hero area, featured products, customer testimonials, and a clear call-to-action. With Visily, you can quickly generate and iterate on different page structures, experimenting with the placement of various design elements like navigation menus, images, and content blocks. But remember that blindly using AI-generated layouts in your designs can end up hurting the user experience. When using AI to generate website structures and layouts, keep the following tips in mind: A/B testing is a crucial step in validating your web design experiments and ensuring they have the desired impact on user behavior and conversions. By comparing two or more variations of a design element, you can determine which one performs better and optimize your website accordingly. AI-powered A/B testing tools can streamline this process by automatically allocating traffic to different variations, analyzing the results, and identifying the winning designs. This saves you time and effort while providing data-driven insights to guide your optimization efforts. Some popular AI-driven A/B testing tools include: When conducting AI-driven A/B tests, start with a clear hypothesis and goal for each test and ensure that your test variations are distinct enough to provide meaningful results. Run tests for a sufficient period to gather statistically significant data, typically at least one to two weeks, depending on your website traffic. Even after you've optimized your website through AI-driven experimentation, it's essential to keep monitoring its performance and making data-driven adjustments to prevent stagnation. AI-powered analytics tools can help you stay on top of user behavior trends, identify new opportunities for improvement, and ensure that your website continues to evolve and grow. Some ways to use AI-powered analytics to prevent plateauing: To get the most out of AI-powered analytics, it's important to have a clear strategy and framework for continuous improvement. This should include regular review sessions where you analyze the data, identify key insights and opportunities, and prioritize actions based on their potential impact and feasibility. Remember to focus on metrics that directly tie to your business goals, encourage a culture of data-driven experimentation, and perform regular check-ins with stakeholders to keep them in the loop. But avoid relying on AI-powered analytics as the only source, combine it with qualitative insights from research, surveys, and customer interviews.

TechRadar

Mon, 30 Sept, 12:03 PM UTC

Webflow expands AI features with new assistant and optimization options

Webflow, one of the markets best website builders, has unveiled a set of new AI tools aimed at marketers and designers. The new features enhance the company's web design, management, and analysis setup with a new virtual assistant and the inclusion of AI in optimization. Webflow also announced the acquisition of GreenSock and its popular GSAP library of JavaScript animation. "Webflow is crucial to enterprise and creative teams, who are under more pressure than ever to create amazing website experiences," said Linda Tong, CEO of Webflow. "Incorporating powerful new technologies like AI into our platform helps teams build faster and more efficiently - all without losing brand identity or sacrificing revenue potential. We set a high bar for visual web development over a decade ago; today, we're raising the bar with our evolved Website Experience Platform." The biggest new feature for users is the Webflow AI Assistant. The AI tool can produce content and design elements for websites based on text prompts in natural language. When you enter in the prompt, the AI Assistant references the existing design, incorporating classes and context to draft suggestions that fit the brand. The idea is to simplify and streamline content creation to fill up new pages more quickly. AI also enhances the Webflow Optimize feature by informing A/B testing and personalization options, drawing from real-time visits to a website to adapt user experience. Tweaks can be made to both content and layout based on user behavior. Businesses can pay to access this tool even if they don't use the Webflow platform. Visitor data is also key to the new Webflow Analyze tool, which uses that information to come up with ideas to improve site performance. The new AI tools is a major update for Webflow, which claims more than 300,000 customers use its services. The need to build and update websites quickly and adapt them to user needs means anything that can make that process faster and easier will be crucial for businesses and Webflow can now point to its own protfolio of AI solutions to fulfill those needs.

TechRadar

Fri, 25 Oct, 10:05 AM UTC

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