MRSI adopts ESOMAR 2025 Code to strengthen ethical research standards in AI-driven era
The Market Research Society of India has adopted the ICC/ESOMAR International Code 2025, introducing stricter ethical guidelines for AI, synthetic data, and data privacy. Endorsed by over 60 associations across 50+ countries, the code will be implemented from April 1, 2026, marking India's most significant upgrade to research governance in over a decade.